Evaluation of a novel website "Thread" as part of a coursework for Understanding Usability and Use supervised by Ann E Blandford and moderated by Lorna Wall.

1. Evaluated Website: www.thread.com
Development Team
Report
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2. Overview
Evaluation techniques used for two questions:
• Interview
• Observation
• Heuristic Evaluation
• Usability Testing
• Recommendations
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3. Interview
For, Question 1
“The individuality is present in every male were they express
their own feelings, behaviour and reasoning about outfits.
Outfits are bought according to occasions and their
activities with their preferred choice of colours, i.e., work,
weekend, dinner, gym cycling and so on. The clothes are
bought individually rather than whole outfits from their
preferred outfits stores. They are mostly termed as high
street. The outfits are purchased based on a weekly or
monthly basis with limited budget according to their salary
income. Majority of the men have online shopping
experience. Similarly, men have considered advice from
friends and companions and are in need for a personal
stylist. ”
• Result of selective coding analysis:
Findings from
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4. Observation
For, Question 1
50 men
were observed
30 men purchasing clothes, with 3 people purchasing 2 or more outfits,
remaining 27 men bought single piece from the outfit.
15 men took assistance from staff or from their companion
20 men didn’t
purchase any clothes
Findings from
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5. Heuristics Evaluation
Findings from
For, Question 2
49 Usability
Problems
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6. Usability Testing
Findings from
For, Question 2
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Confused after
finishing the
questionnaire.
Problems selecting
the trouser size.
Inappropriate
use of back and
skip

7. Recommendations
For Question 1:
• Outfits need to be sent within their spending limit.
• Outfits based on favourite colours.
For Question 2:
• Exit button at the end page
• Universal trousers size measurement
• Use of back and skip button.
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