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Māori response to the 'John Kirwan' National Depression Initiative advertising is reported, drawing on both results from tracking surveys and qualitative pre-testing. The role of Māori researchers at Phoenix Research is also addressed.
Presentation by Allan Wyllie, Jo Howearth, Phoenix Research at the 2009 SPINZ National Symposium: Culture and Suicide Prevention in Aotearoa: http://www.spinz.org.nz/page/108-events-archive+spinz-national-symposium-2009+symposium-coverage
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