Marketing is simply getting your prospects excited and educated about you and your service before you ever make a sales call.

1. CRITICAL SKILLS
FOR SUCCESSFUL
SALES
(Part 2: Tips For Effective Marketing)

2. Good marketing, such as
ads or links on websites,
a well-placed headline, a
best-selling book that
refers to your services,
will sell more than you
ever could by just
knocking on doors

3. By using media that
are seen by
hundreds or
thousands, you are
in essence knocking
on the door of
everyone who sees
them.

4. In addition to other
media, you can use
other speakers, other
businesses, other
organizations and any
entity that is exposed
to those who could be
potential clients of
yours to get your
message out
effectively.

5. Start by making a list of
potential avenues you
can use to get the word
out about you and your
product. Spend time on
developing those
avenues and sales will
happen automatically.

6. Second, be sure that
whatever you send out
for public exposure
offers a compelling
reason for someone to
call you or to show
interest.

7. It should not be a
billboard of your service.
It must be an offer for a
reward to them if they
contact you.

8. It can be a special offer
for service, a fantastic
guarantee, an irresistible
yet truthful claim or
simply a unique
proposition.

9. A simple example could
be to advertise a free
consultation service or a
limited-time discount or a
“special free report” on
competitive equipment if
they call, fax, email or
inquire.

10. Now keep it in mind
that this is completely
separate from the
global marketing that
your company is
already doing for you.

11. This is a much more
personalized and direct
marketing effort that
will not only draw them
to your product or
service, but direct them
to you.

12. Marketing is simply
getting your
prospects excited
and educated about
you and your service
before you ever make
a sales call. Because
their interest is
piqued, you are that
far ahead of the
game.

13. This was adapted from “SalesDogs: You Do
Not Have to Be an Attack Dog to Explode your
Income!” by Blair Singer, top sales and
leadership coach.

14. Success Resources Pte Ltd
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198611
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