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Knowledge is Power                     Francis Bacon (1561 – 1626)Adequate Knowledge amongSales reps, Channel Partners, In...
AgendaChallenges and ComplicationsCompanies are continuously experiencing challenges in relation to the achievingand maint...
Inadequate Knowledge causes ”pain” Innovation drives need for knowledge. Innovation represent 26-43% of revenue. (Telco 84...
Adequate Knowledge = More Sales  Equips and empowers the sales rep to  match the different needs of customers.  The sales ...
AgendaChallenges and ComplicationsCompanies are continuously experiencing challenges in relation to the achievingand maint...
We increase revenue & market shares   Our Business   Targeted and measureable   upgrade of Sales & Product   Knowledge for...
Knowledge Intelligence                                  Executive          Knowledge, certifications &                    ...
AgendaChallenges and ComplicationsCompanies are continuously experiencing challenges in relation to the achievingand maint...
The system ensures maximum impact                         Your                       Company                              ...
Value of Product Knowledge – Just in time     Knowledge level                                                        Reven...
The system creates value – example  New Product Launch  60.000 units and DKK 5.000 per unit ~ DKK 300 mill.  Product Knowl...
High ROI, - fast, easy and efficient   SaaS + existing databases      – Fast, easy and efficient implementation of solutio...
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The Value of the right Product Knowledge

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How the right level of product knowledge across target groups such as sales reps, channel partners, customers and influencers can increase sales results.

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The Value of the right Product Knowledge

  1. 1. Knowledge is Power Francis Bacon (1561 – 1626)Adequate Knowledge amongSales reps, Channel Partners, Influencers and Customersmeans increased sales results “Delivering knowledge, information and training to an audience beyond employees is one of the fastest growing segments of the learning industry, increasing at an annual pace greater than 25%”. (Bersin & Associates)
  2. 2. AgendaChallenges and ComplicationsCompanies are continuously experiencing challenges in relation to the achievingand maintaining the adequate level of Product Knowledge in their channel.SolutionHRDi is a system which achieves the adequate Product Knowledge level, monitorsand measures the Product Knowledge level.Implementation and ValueIf a company implements the HRDi system, it is done easily – and the impact issignificant.
  3. 3. Inadequate Knowledge causes ”pain” Innovation drives need for knowledge. Innovation represent 26-43% of revenue. (Telco 84% in 2009) Products Employee churn in sales and Employees Customers/ Influencers customer service multiplies the value of efficient onboarding. Channel Partners Success means more Customers & Sales Channel Partners who needs to understand the value of your offering.
  4. 4. Adequate Knowledge = More Sales Equips and empowers the sales rep to match the different needs of customers. The sales rep becomes an enthusiastic ambassador, confidently pitching the product. Prepared with facts for winning objections. -> More Sales
  5. 5. AgendaChallenges and ComplicationsCompanies are continuously experiencing challenges in relation to the achievingand maintaining the adequate level of Product Knowledge in their channel.SolutionHRDi is a system which achieves the adequate Product Knowledge level, monitorsand measures the Product Knowledge level.Implementation and ValueIf a company implements the HRDi system, it is done easily – and the impact issignificant.
  6. 6. We increase revenue & market shares Our Business Targeted and measureable upgrade of Sales & Product Knowledge for Sales & Customer Service representatives, Sales Channel Partners, Influencers and Customers. Providing knowledge for your decision makers to make the right decisions and adjustments.
  7. 7. Knowledge Intelligence Executive Knowledge, certifications & overview results: Targeted, fast, easyERP and efficientCRM – for all relevant parties.HRMHRDi SaaS Sales/Customer Service Automatic follow-up & Testing & Knowledge Management involvement Registration of activity Improvement Material
  8. 8. AgendaChallenges and ComplicationsCompanies are continuously experiencing challenges in relation to the achievingand maintaining the adequate level of Product Knowledge in their channel.SolutionHRDi is a system which achieves the adequate Product Knowledge level, monitorsand measures the Product Knowledge level.Implementation and ValueIf a company implements the HRDi system, it is done easily – and the impact issignificant.
  9. 9. The system ensures maximum impact Your Company Product Channel Marketing Manager Channel Customer Alignment of Knowledge within Marketing, Partners operation Product Management, Customer Operation, Sales Channel Partners, Influencers and Customers – HRDi creates the ability to optimize impact of Customers/ campaigns by ensuring required Influencers Sales/Product Knowledge is present.
  10. 10. Value of Product Knowledge – Just in time Knowledge level Revenue HRDi shortens 90% Time-to-Knowledge & Optimizes Impact 80% 70% Time Launch of training/ Launch of product, campaign or promotion of knowledge sales partnership Product Knowledge Traditional revenue development Promotion & Analysis HRDi revenue development with HRDi Gained revenue opportunities
  11. 11. The system creates value – example New Product Launch 60.000 units and DKK 5.000 per unit ~ DKK 300 mill. Product Knowledge expected overall influence at least 5 % Change in Product Knowledge from 18 % to 70 % Impact from 0,9 % to 3,5 % -> 2,6 % -> Increased value of DKK 7,8 mill. -> Shorten time-to-knowledge/ early stage revenue generation
  12. 12. High ROI, - fast, easy and efficient SaaS + existing databases – Fast, easy and efficient implementation of solution PULL-PUSH-PULL – Knowledge always updated and relevant – fast Automatic follow-up and management involvement – High response rate and knowledge level. Automatic on-boarding – Efficient sales reps, fast, at a low cost. ROI = increase + sustained sales

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