Plenary session led by Substance on how to capture evidence and demonstrate impact and social value with reference to street sport exhibitions

1. Demonstrating Impact and Value Gavin Mellor Total Cohesion: 09 December 2010

2. Where we began…

3. The research challenge Researched Researcher Subject of analysis The analyst Creators of info Recipients of info

4. The cultural challenge How to go from... Monitoring and evaluation ‘Learning and development’

5. Contacts Reports Work Evidence The technical challenge

6. Impacts and outcomes – reading back from context

11. Social Value of Football Total Cohesion, 9th December 2010

12. The Problem of Social Value Social impacts V. Social accounts/audit Interventions v Core business activity Some distinction but overlapping and blurred lines Desire for: Quantification Financial Valuation But also: Progress/Change Capture of ‘feelings’ Community effect of core business

13. Community ‘External’ to Clubs?

14. Supporters Direct: Social Value of Football Research

15. Supporters Direct: Research Outline Secondary Literature and methods review, good practice 6 Working Papers Primary 1. Survey of CEOs – 10 clubs, all levels 2. Comparative Case Studies – 4 clubs (2 fan-owned, 2 non fan-owned) i) Internal stakeholder perceptions Qualitative interviews ii) External stakeholder perceptions Qualitative interviews – fans, residents, business, local councils Surveys - fans iii) Community department monitoring and evaluation iv) Social Audit ‘Bundle’ of Indicators Local Spending; Investment in Local Community; Staffing; Environmental Impact; Supporters; Governance

16. Key Findings All activities = community impacts Core business affects range of stakeholders Few clubs acknowledge, evidence or report Fan Ownership: more holistic relationships Good and bad practice evident

17. Illustrating Social Value

18. Recommendations Football – change culture and practice Clubs – adopt Community Company Objectives Authorities make reporting requirements Recognise the added social value of broader based ownership Football’s opportunity and benefit Government All public authorities: preferential treatment conditional Local Govt: Encourage wider involvement through powers National Govt: Recognise added social value of broader ownership European Govt: To generate Europe-wide evidence of positive social value

19. Developing a Social Audit Tool 7 Internal Measures Governance Financial performance Member/staff economic participation Member/staff democratic participation Training and education Staff absenteeism Staff profiling / survey 7 External Measures Customer and stakeholder satisfaction Impact on social change Ethical procurement and investment Local economic impact Investment in community initiatives Environmental impact Finance and capital