Basketball Unites

531 views

Published on

Ester Wender, Basketball Unites, Nederlandse Basketball

Published in: Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
531
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Basketball Unites

  1. 1. Netherlands Basketball Federation <ul><li>Approximately 350 clubs, 5 regions. 41.000 members </li></ul><ul><li>One of 9 sports federations to be part in large, government funded project, in 11 cities in the Netherlands (2006-2010) </li></ul><ul><li>Initial goal: obtain an increase of 15% (non-western) immigrant members into clubs </li></ul><ul><li>Result basketball (30 clubs): 113% increase </li></ul><ul><li>Overall increase of approximately 1400 new members </li></ul><ul><li>Opportunity to develop new basketball activities for all age groups </li></ul><ul><li>Project title: Basketball Unites! </li></ul>
  2. 2. Basketball Unites! Basketbal Unites offers different and accessible basketball fun for everyone - Basketball unites all! -
  3. 3. Strategy Kids ages 4-12 Youth over 12
  4. 6. PROJECT STREETWISE A research into the potential of playing sports in public areas
  5. 7. PROJECT STREETWISE <ul><li>Main conclusions </li></ul><ul><li>Safe and attractive, multi-functional playgrounds </li></ul><ul><li>Software important! </li></ul><ul><li>Work together with existing partners/foundations </li></ul><ul><li>Involve neighbourhood in development </li></ul><ul><li>Involve local government </li></ul><ul><li>Involve local sports clubs </li></ul><ul><li>Create schoolsports clubs </li></ul><ul><li>Main objectives </li></ul><ul><li>Make sports visible in neighbourhood </li></ul><ul><li>Create ‘new’ ways of sports </li></ul><ul><li>Reach new target groups </li></ul><ul><li>Fight obesity </li></ul><ul><li>Fight neighbourhood problems </li></ul><ul><li>Focus on social values of sports </li></ul><ul><li>Improve image of sports </li></ul><ul><li>Improve infrastructure </li></ul>
  6. 9. THANK YOU FOR YOUR ATTENTION! If you would like more information, please contact: Esther Wender Programmamanager Basketball Unites! [email_address] Tel: ++ 31 6 2060 1948

×