The presentation outlines how multi-channel marketing is creating new contacts in online businesses. By dint of multi-channel strategies, brand connections are faster and a way lot easier-both direct and indirect. It is based on the fact that the customer controls the preferred mode of contact via the preferred channel of their choice. This way, customer controls the buying journey end-to-end, unlike the marketer. With changing customer tastes & brand communication choices, marketers are also toiling harder to tailor strong multichannel campaigns that fit multiple channels and facilitate sales.

1. Multi-channel Marketing – A Contact Process between
Customers & Channel Marketers

2. Multi-channel strategy is less about
technology and more about contact
channels!
Did you know why?
• Multiple options to shop
• Multiple connections to market
available
• Channel connections gets results
faster
• Cross-channel relationships give
a chance to communicate in a
personalized way
• You can be at a place where your
buyers are
• The more the channels, the more
options of engagement of buyers
for you
• You can align your channel
tactics based on inbound traffic
volume
Multiple mediums for buyers to connect
with you
45percent of
retailers aim to
increase market share
via multi-channel
retailing
Smart Tv
Smartphone
Laptop
Desktop
In-store

3. Channels are endless…
It’s up to the customer to decide the medium of desired
conversations whatever medium they are comfortable with
Retail store
Pay Per Click
(PPC)
Website
Let the customer
decide where to
interact with you
Direct mail
Email
Mobile
Social media

4. Channels are endless but not value networks
So which channel is right for your specific
marketing program or campaign???
Value which
specific network
drives audience
interest for
communication

5. Which is the right channel for multi-channel
marketing to derive value?
To pick the right
channel all you need is
to choose the right
multi-channel
marketing strategy

6. Find out why multi-channel consumer shop
online
Multi-channel customers spend three to four times more than
single-channel customers do.

7. Why multi-channel consumer shop online?
Because it all lies in engagement. The more customers are
engaged via their preferred choice of channel, the stronger they
co-relate with brand expectations

8. It’s always the first point of preferred contact
First
channel
contact
matters!

9. Multi-channels & its strengths
Each channel of marketing has its own set of strengths

10. Multi-channel marketing & its strengths
AdWords
PPC/Ad
extension
The Click-to-Call Extension adds a phone number to ads,
integrating PPC and mobile activity. The PPC Offer Extension
lets advertisers add a coupon to PPC ad, allowing users to
print out the coupon to use at a location, merging physical
and online activity
Direct
Mail
Featuring
URLs
Some mail order catalogues feature pages that push viewers
to the businesses’ website, offering (for example) a 15%
discount on online orders using the code:
MAILOFFER. This coupling is popular because some users
would rather order online, but prefer to browse product
offerings in print
Television
Hashtags
The 2nd screen effect (watching TV while simultaneously
using a 2nd, smaller device, like a smartphone or tablet) by
adding a Twitter hashtag overlay during shows to encourage
Twitter followers to take the discussion online getting more
mileage.

11. Pick the right channel to improve first contact

12. The right channel provides unheralded
opportunities
Having your foot in so many doors
means you will get more customers and
brand recognition
More attention
Customers can use their
favourite medium
Giving people choices regarding how
they will interact with your business
means they can use the medium they
are most comfortable with, increasing
your chances of seeing completed
conversions

13. The right channel provides unheralded
opportunities
Using multi-channel marketing means
your brand can stay consistent across
mediums
Your brand stays
consistent
More touch points Having more touch points in your
marketing funnel allows you to collect
more data

14. Want to learn more about Multi-
channel Marketing strategies?
Visit our site: to know the right strategies and tactics of
multi-channel marketing all power-packed in this whole
book! Explore a little more.