Using data available to Pareto Fundraising, the retaining donors through tough economic times workshop looked at the ways in which charities could maintain and strengthen their relationships with their donors.
<ul><li>“ Relationship fundraising is an approach to the marketing of a cause which centres not around raising money but on developing to its full potential the unique and special relationship between a charity and its supporter.” </li></ul><ul><li>Burnett (1992) </li></ul>
<ul><li>“ If you are really nice to your donors </li></ul><ul><li>they are more likely to give you more </li></ul><ul><li>money for more time.” </li></ul><ul><li>Triner (2007) </li></ul><ul><li>www.seantriner.blogspot.com </li></ul>
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