Using data available to Pareto Fundraising, the retaining donors through tough economic times workshop looked at the ways in which charities could maintain and strengthen their relationships with their donors.
<ul><li>“ Relationship fundraising is an approach to the marketing of a cause which centres not around raising money but on developing to its full potential the unique and special relationship between a charity and its supporter.” </li></ul><ul><li>Burnett (1992) </li></ul>
<ul><li>“ If you are really nice to your donors </li></ul><ul><li>they are more likely to give you more </li></ul><ul><li>money for more time.” </li></ul><ul><li>Triner (2007) </li></ul><ul><li>www.seantriner.blogspot.com </li></ul>
The Pareto Group exists to make the world a better place, by expanding the not-for-profit sector's capacity worldwide to ensure as many beneficiaries are helped as possible. firstname.lastname@example.org www.paretofundraising.com