Hitch Hikers Guide to Major Donors © Pareto Fundraising 2008 Presented by Sean Triner
The Big Picture Overall Fundraising Strategy Government Trusts & foundations Individuals – Long term growth Bequests / Leg...
Long Term Growth <ul><li>Individual giving is currently the  ONLY   long term solution for growth </li></ul>* We are alway...
Growth from Individuals © Pareto Fundraising 2008 £ 96.2m
GBP£26m GBP£12.8m © Pareto Fundraising 2008
2006 charitable giving USA  Individuals GBP£ 222.89 75.6% Foundations   GBP£18.2 12.4% Bequests   GBP£11.4 7.8% Corporatio...
Source and © Charities Aid Foundation, Charity Trends 2005 - highlights
Source and © Charities Aid Foundation, UK Giving 04/05
Source and © Charities Aid Foundation, Charity Trends 2005 - highlights
© Pareto Fundraising 2008
The Seven Steps or...   Major Donors: Next Year © Pareto Fundraising 2008
© Pareto Fundraising 2008 Most major donor programs don’t work
Because… Too busy to call… No suitable prospects… Don’t know how  much to ask for… No one on board will ask… CEO should as...
© Pareto Fundraising 2008
© Pareto Fundraising May 2008
© Pareto Fundraising 2008
Prospects People © Pareto Fundraising 2008 Projects
Key Points © Pareto Fundraising 2008
Identifying major donors © Pareto Fundraising 2008
© Pareto Fundraising 2008
Communicating © Pareto Fundraising 2008
Case for support © Pareto Fundraising 2008
© Pareto Fundraising 2008
Effective communications © Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
Asking © Pareto Fundraising 2008
© Pareto Fundraising 2008 Who When How
Tell your story © Pareto Fundraising 2008
Follow up © Pareto Fundraising 2008
© Pareto Fundraising 2008
© Pareto Fundraising 2008
Thank you! © Pareto Fundraising 2008
The Pareto Group exists to make the world a better place, by expanding the not-for-profit sector's capacity worldwide to e...
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  • IF you need money And you have some donors already DO what I say and YOU WILL MAKE MUCH MORE money next week you are at work If you don’t do it next week, you won’t make the money
  • Hitch Hikers Guide To Major Donors For Slideshare

    1. 1. Hitch Hikers Guide to Major Donors © Pareto Fundraising 2008 Presented by Sean Triner
    2. 2. The Big Picture Overall Fundraising Strategy Government Trusts & foundations Individuals – Long term growth Bequests / Legacies Major Donors Regular Giving Consider Corporate & Events The Giving Constituency Consider Associations, groups © Pareto Fundraising 2008
    3. 3. Long Term Growth <ul><li>Individual giving is currently the ONLY long term solution for growth </li></ul>* We are always looking for the next! Major Donors © Pareto Fundraising 2008 Regular Giving Individuals – Long term growth Mail appeals Acquisition Donor care Bequests
    4. 4. Growth from Individuals © Pareto Fundraising 2008 £ 96.2m
    5. 5. GBP£26m GBP£12.8m © Pareto Fundraising 2008
    6. 6. 2006 charitable giving USA Individuals GBP£ 222.89 75.6% Foundations GBP£18.2 12.4% Bequests GBP£11.4 7.8% Corporations GBP£6.37 4.3% Source: Giving USA Foundation™ © Pareto Fundraising 2008 Total = $295.02 billion ( £147.891 billion)
    7. 7. Source and © Charities Aid Foundation, Charity Trends 2005 - highlights
    8. 8. Source and © Charities Aid Foundation, UK Giving 04/05
    9. 9. Source and © Charities Aid Foundation, Charity Trends 2005 - highlights
    10. 10. © Pareto Fundraising 2008
    11. 11. The Seven Steps or... Major Donors: Next Year © Pareto Fundraising 2008
    12. 12. © Pareto Fundraising 2008 Most major donor programs don’t work
    13. 13. Because… Too busy to call… No suitable prospects… Don’t know how much to ask for… No one on board will ask… CEO should ask this one… We don’t know enough about our prospects… Timing… No major donor fundraiser… Need to build a relationship… © Pareto Fundraising 2008
    14. 14. © Pareto Fundraising 2008
    15. 15. © Pareto Fundraising May 2008
    16. 16. © Pareto Fundraising 2008
    17. 17. Prospects People © Pareto Fundraising 2008 Projects
    18. 18. Key Points © Pareto Fundraising 2008
    19. 19. Identifying major donors © Pareto Fundraising 2008
    20. 20. © Pareto Fundraising 2008
    21. 21. Communicating © Pareto Fundraising 2008
    22. 22. Case for support © Pareto Fundraising 2008
    23. 23. © Pareto Fundraising 2008
    24. 24. Effective communications © Pareto Fundraising 2008
    25. 25. © Pareto Fundraising 2008
    26. 26. © Pareto Fundraising 2008
    27. 27. © Pareto Fundraising 2008
    28. 28. © Pareto Fundraising 2008
    29. 29. © Pareto Fundraising 2008
    30. 30. © Pareto Fundraising 2008
    31. 31. Asking © Pareto Fundraising 2008
    32. 32. © Pareto Fundraising 2008 Who When How
    33. 33. Tell your story © Pareto Fundraising 2008
    34. 34. Follow up © Pareto Fundraising 2008
    35. 35. © Pareto Fundraising 2008
    36. 36. © Pareto Fundraising 2008
    37. 37. Thank you! © Pareto Fundraising 2008
    38. 38. The Pareto Group exists to make the world a better place, by expanding the not-for-profit sector's capacity worldwide to ensure as many beneficiaries are helped as possible. We encourage you to share this document but do ask that should you decided to use any of the information in a presentation beyond your organisation that you first email us on [email_address] © Pareto Fundraising 2008

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