How Social Media Changed Web Marketing FOREVER
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In the beginning there was SEO. By stuffing the right keywords in the right places and buying some links, you could achieve web marketing greatness. We all know those days are gone, and social media is a large reason why. Learn how things such as authority, relevance, and branding that cause social media to work well are the same things that cause SEO to work too. Discover specific ways that you can use social media to assist with SEO and your total web marketing campaign.
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How Social Media Changed Web Marketing FOREVER
- 1. @StoneyD Stoney G deGeyter @polepositionmkg (And What to Do About It) How SOCIAL MEDIA Changed WEB MARKETING FOREVER
- 2. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton • @StoneyD • +StoneydeGeyter • linkedin.com/in/stoneygd Web Presence Optimization PolePositionMarketing.com Stoney deGeyter THIS IS ME WebMarketingChecklist.com
- 3. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Search vs. Social Media
- 4. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Organic search drives majority of all traffic SEARCH VS. SOCIAL MEDIA
- 5. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Social traffic is catching up http://insights.buzzfeed.com/industry-trends-2014/ SEARCH VS. SOCIAL MEDIA
- 6. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Social can drive more traffic than search http://insights.buzzfeed.com/industry-trends-2014/ SEARCH VS. SOCIAL MEDIA
- 7. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Social media is ever more integrated into our daily lives http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/ SEARCH VS. SOCIAL MEDIA
- 8. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Time spent on social networks per hour http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/ SEARCH VS. SOCIAL MEDIA
- 9. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Businesses and marketers love social media http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/ SEARCH VS. SOCIAL MEDIA
- 10. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Social media can’t go it alone Source: The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway, February 2011 http://www.wpp.com/NR/rdonlyres/CA49ED29-06A4-4E10-A1F0-C25BAA35CF2A/0/groupm_search_the_virtuous_circle_feb11.pdf 51% 48% 1% Search & Social Conversions Search Alone Search + Social Social Alone SEARCH VS. SOCIAL MEDIA
- 11. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton How Social Media Changed Web Marketing
- 12. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Social media is sexy Alluring Top of Mind Sought After HOW SOCIAL MEDIA CHANGED WEB MARKETING
- 13. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Social media is closely tied to branding and loyalty Source: The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway, February 2011 http://www.wpp.com/NR/rdonlyres/CA49ED29-06A4-4E10-A1F0-C25BAA35CF2A/0/groupm_search_the_virtuous_circle_feb11.pdf 64% Consumer Connections via Social Media AFTER Purchase Likely to Follow Unlikely Unsure HOW SOCIAL MEDIA CHANGED WEB MARKETING
- 14. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Social media influences purchasing decisions 0% 20% 40% 60% 80% 100% Internet Search Blogs User-generated Message boards Social networks Magazines TV Newspapers 92% 53% 46% 34% 26% 20% Info for Purchasing Decisions Media Used Frequently* by US Internet Users** to Find Information to Help with Purchase Decisions, March 2010 eMarketer.com 79% HOW SOCIAL MEDIA CHANGED WEB MARKETING
- 15. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Do social shares help with SEO? http://moz.com/blog/google-plus-correlations https://news.ycombinator.com/item?id=6243451 HOW SOCIAL MEDIA CHANGED WEB MARKETING
- 16. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton The real question: Does social media help SEO? HOW SOCIAL MEDIA CHANGED WEB MARKETING
- 17. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Correlation vs. causation Source: http://xkcd.com/552 HOW SOCIAL MEDIA CHANGED WEB MARKETING
- 18. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Correlation can assist causation Social Media --------------------------> Rankings HOW SOCIAL MEDIA CHANGED WEB MARKETING
- 19. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Social media increases ranking opportunity HOW SOCIAL MEDIA CHANGED WEB MARKETING
- 20. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton How Social Correlation Impacts SEO
- 21. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Quick indexing of socialized pages Pages posted to can be crawled quickly. HOW SOCIAL CORRELATION IMPACTS SEO
- 22. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Grows exposure HOW SOCIAL CORRELATION IMPACTS SEO
- 23. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Increases traffic to site HOW SOCIAL CORRELATION IMPACTS SEO
- 24. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Indirect increase in links HOW SOCIAL CORRELATION IMPACTS SEO
- 25. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Demonstrates popularity HOW SOCIAL CORRELATION IMPACTS SEO
- 26. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Signal of relevance HOW SOCIAL CORRELATION IMPACTS SEO
- 27. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Adds branding HOW SOCIAL CORRELATION IMPACTS SEO
- 28. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Builds authority HOW SOCIAL CORRELATION IMPACTS SEO
- 29. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Where is Web Marketing Going?
- 30. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Google’s algorithm in… $ $ $ Keywords & Links Social Media & Content Site Architecture Uniqueness & Value Usability & Conversions 1998 WHERE IS WEB MARKETING GOING?
- 31. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton $ $ $ $ $ $ Google’s algorithm in… $ $ $ $ $ $ Keywords & Links Uniqueness & Value Usability & Conversions Social Media & Content Site Architecture $ $ $ WHERE IS WEB MARKETING GOING? 2017
- 32. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton $ $ $ Google’s algorithm in… $ $ $ Keywords & Links Social Media & Content Site Architecture Uniqueness & Value Usability & Conversions $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ WHERE IS WEB MARKETING GOING? 2020
- 33. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Google is just looking for the winners WHERE IS WEB MARKETING GOING?
- 34. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Social Media is Just Rented Space
- 35. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Posting to your social profiles is not enough SOCIAL MEDIA IS JUST RENTED SPACE
- 36. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Blog to get social traffic to your website Write Blog Posts Link Back to Blog Promote Blog Posts on Social Media SOCIAL MEDIA IS JUST RENTED SPACE
- 37. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Sales Convert social traffic with email marketing Social Media Landing Page Lead Gen Form Email $ $ $ $ $ $ $ $ $ • Email subscribers are more likely to convert • “Own” your list rather than “renting” on social media • Continue to “touch” subscribers via email AND social media SOCIAL MEDIA IS JUST RENTED SPACE
- 38. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Importance of strong branding Get your audience to follow you to new social networks when old ones go out of style (MySpace, anyone?) SOCIAL MEDIA IS JUST RENTED SPACE
- 39. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton How To Win At Social Media (and Web Marketing Too)
- 40. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Write killer headlines Direct Approach: Free Diabetes eBook Indirect Approach: Cut the Sweet Talk News Headline: Hospital Opens New Diabetes Clinic How-to Headline: How to Lower Your Blood Sugar Question Headline: Is Your Diabetes Out of Control? Command Headline: Get Help for Your Diabetes Now Reason Why Headline: Five Reasons to Get Diabetes Under Control Testimonial Headline: “I Got My Life Back, Thanks a Diabetes Clinic.” *Adapted from The Copywriter’s Handbook by Bob Bly and Copyblogger.com. HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 41. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Each headline must do three things Grab attention Compel Use keywords HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 42. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Have a stimulating introduction Grab attention Compel Use keywords HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 43. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Add visual flare HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 44. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Match persona to quality content Website Blog News Podcasts Video Photos Articles White Papers E-books Case Studies E-mail HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 45. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Stay organized and stick to the point HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 46. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Speak human HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 47. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Invest in Chosen Channels Share Your Content Share Others’ Content Engage with Customers in Two-way Conversation Engage with your readers Social media is not a publishing platform, its an engagement platform! HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 48. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Provide a solution for problems Sympathize with their needs State importance of solution Explain solution you offer Show you care Convince them you can help HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 49. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Ask (and answer) questions Who? What? How? When? Where? HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 50. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Make sure they learn something new How to… Ways to… Ideas for… News about… Recent events? HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 51. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Move them to take action Tackle hindrances Overcome obstacles Justify the purchase Provide examples HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 52. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Make quality content findable Keywords and Long-tail Phrases Metadata Headline Useful Content Call to Action HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 53. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Don’t depend only on organic traffic Organic Reach HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 54. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton Set up remarketing ads on social media Acceptable stalking . . . When done right HOW TO WIN AT SOCIAL MEDIA (AND WEB MARKETING TOO)
- 55. HOW SOCIAL MEDIA CHANGED WEB MARKETING FOREVER @StoneyD#smidayton WebMarketingChecklist.com Thank You!