Covers blogging and content strategy to help you write blog posts designed to reach your audience, get attention and passed on to others.

1. Go Blog Yourself!
Writing Your Blog Posts
with Pen in Hand and
SEO In Mind
Stoney deGeyter
@StoneyD

2. Know who’s looking
Target Areas of Needs to
Audience Interest be Met
Business Education Strategy
Students Information Direction
Hobbyists Ideas Community

3. Know what they want to see
Broad Specific
Topics Desires
Immediate
Concerns

4. Have a good pick-up line

5. Reveal the good stuff
 Compelling content
 Speak the language
 Scannable
 Bullet Points
 Bolds and italics

6. Be easy on the eyes

7. Keep them interested
Grab Attention
Appeal To Needs
Expose Need State Solution Provide Benefits
Ask Questions
Who? What? How? When? Where? Why?
Inform
Recent
How to… Ways to… Ideas for… News about…
events?

8. Give them more than they came for

9. Do it right and do it again
 Proof and rewrite  No stuffing
 Integrate keywords  Need, Value, Desire

10. Thank You!
PolePositionMarketing.com