The document discusses open social networks and how to make money through them. It outlines that everyone will use social networks, and members use them for communication. It then discusses how to monetize social networks by creating currency and exchanging value through good content, building links and brands, and exchanging the created value for money. However, it also notes challenges in monetizing social networks like low click-through rates, too many players crowding the market, privacy concerns, and potential fatigue from overuse.

1. . Open Social Why we need open social? How to make money? Shaking the Money Tree 陈世欣 – 和家网 CTO [email_address]

4. Members use social networks for communication Sources: North American Technographics Retail And Marketing Online Youth Survey, Q4 2007 40% Watched a video: 55% Wrote on someone’s profile page (e.g., wrote on a wall, posted a testimonial): 51% Read a blog or journal: 47% Listened to music: 53% Send a friend/connection request: 59% Searched for someone that I used to know: 65% Looked at profiles of people I didn’t know: 70% Posted/updated my profile: 79% Sent a message to someone: 86% See what my friends are up to: Frequency Activity

6. Social Technographics Critics Base: Online adults and youth Source: US Social Technographics ® Q2 2007 Online Survey and Technographics ® Q4 2007 Online Youth Survey Creators Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products or services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Collectors Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Joiners Maintain profile on a social networking site Visit social networking sites Spectators Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews Inactives None of the above

7. North America Technographics Base: US online adults and youth

16. 陈世欣 StingChen@gmail.com 13671837961 http:// www . 51hejia .com Q & A