A brief overview of 10 UX ideas. This was written for a mixed audience (ux and non-ux).

1. 10 Commandments of UX

2. 1.
Understand
the User’s Perspective

3. “You are not the user. Neither
is your boss.”
Jessyca Frederick
Director of Product Management, ThisNext

4. How we see our product
User Interface
Logic
Data

5. How we see our product How the user sees it
User Interface
Logic
Data
User Interface
Magic

6. 2.
Understand the Goal

7. What problem are we trying
to solve?

8. What problem are we trying
to solve?
Identify THAT…

9. What problem are we trying
to solve?
Identify THAT…
THEN formulate solutions.

10. 3.
Avoid Over-thinking

11. Seriously. Stop it.

12. Most of the time, more is
not better. It’s just more.

13. Unless there’s a DOT
regulation, aim for 80% of the
audience.
We can always go back and
add if there is a need.
Most of the time, there’s not.

14. 4.
Simplify

15. Google

16. Google
Apple

17. Google
Apple
Most Websites

18. Google
Apple
Most Websites
(Why I will always have a job)

21. Actually…
most of the time it is.

22. 5.
Context is King

23. •Where is the user?
•What is their frame
of mind?
•What is their time
frame?

24. •What does the user
expect?

25. 6.
Innovate, Do Not Imitate

26. Innovate = dream
up as many possible
solutions as you can
think of.

27. Innovate = dream up
as many possible
solutions as you can
think of.
Don’t just do what the
other guy does.

28. Do not Imitate…

29. Do not Imitate…
But if you do, be smart.

30. Do not Imitate…
But if you do, be smart.
oAre they successful?
oDo they have good research?
oIs it a like product?

31. 7.
Consider All Then Trim

32. All solutions should be
considered.
Not all solutions should
be used.

33. Which solutions only address
fringe?

34. Which solutions only address
fringe?
Which solutions don’t have good
ROI?

35. Which solutions only address
fringe?
Which solutions don’t have good
ROI?
Which solutions aren’t expected
by the user?

36. Which solutions only address
fringe?
Which solutions don’t have good
ROI?
Which solutions aren’t expected
by the user?
Trim those.

37. 8.
Plan Before Design

39. Lack of planning =
expensive + illogical

41. 9.
Balance Needs

42. What UX Aims For…

43. What UX Aims For…

44. What UX Aims For…
Customer Needs

45. What UX Aims For…
Customer Needs

46. 10.
Question, question, question

47. UX Fav Questions
• What are we trying to solve for?
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•
•
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48. UX Fav Questions
• What are we trying to solve for?
• Is there a different way to do this?
•
•
•
•
•
•
•

49. UX Fav Questions
• What are we trying to solve for?
• Is there a different way to do this?
• Is this necessary?
•
•
•
•
•
•

50. UX Fav Questions
• What are we trying to solve for?
• Is there a different way to do this?
• Is this necessary?
• WWUD? (what would the user do?)
•
•
•
•
•

51. UX Fav Questions
• What are we trying to solve for?
• Is there a different way to do this?
• Is this necessary?
• WWUD? (what would the user do?)
• Is there a better place for this to live?
•
•
•
•

52. UX Fav Questions
• What are we trying to solve for?
• Is there a different way to do this?
• Is this necessary?
• WWUD? (what would the user do?)
• Is there a better place for this to live?
• Is this consistent with our standards?
•
•
•

53. UX Fav Questions
• What are we trying to solve for?
• Is there a different way to do this?
• Is this necessary?
• WWUD? (what would the user do?)
• Is there a better place for this to live?
• Is this consistent with our standards?
• Is this best practice?
•
•

54. UX Fav Questions
• What are we trying to solve for?
• Is there a different way to do this?
• Is this necessary?
• WWUD? (what would the user do?)
• Is there a better place for this to live?
• Is this consistent with our standards?
• Is this best practice?
• What does the user expect?
•

55. UX Fav Questions
• What are we trying to solve for?
• Is there a different way to do this?
• Is this necessary?
• WWUD? (what would the user do?)
• Is there a better place for this to live?
• Is this consistent with our standards?
• Is this best practice?
• What does the user expect?
• Have we accounted for all scenarios?

56. Questions?

57. 10 Commandments
1. Understand the user’s perspective
2. Understand the goal
3. Avoid over-thinking
4. Simplify
5. Context is king
6. Innovate, do not imitate
7. Consider all, then trim
8. Plan before design
9. Balance needs
10.Question, question, question

58. brookebrooks.com
twitter: stillatulsagirl