2. C o m pa nie s a re b e c om ing
e ve r:
m ore g lob a l
m ore h ie ra rc h ic a l
m ore s iloe d
m ore c om pa rtm e nta liz e d
&
le s s a g ile
le s s fle xib le
le s s c re a tive
le s s in nova tive
3. S pe c ia liz a tio n
Th e g a m e of innova tion is
E VOLVING
Inc re m e nta l S ponta ne ous
C o lla b ora tive
4. Ide a s h a ve be e n bound by
g e og ra ph y
&
s ilos
Ide P e opl Ide
a e a
Until now…
5. Introduc ing
P e opl
Ide Ide
e
a a
Th e
3i
P la tform
6. Th e 3i pla tform uns h a c kle s ide a s
3i b uilds a c onne c tive la ye r th a t tra ns c e nds
g e og ra ph y, de pa rtm e nts , title s , a nd politic s .
3i c om b a ts th e ultim a te innova tion
kille r, s iz e , b y fa c ilita ting th e c re a tion of
s m a ll, nim b le , a d h oc g roups a round
ide a s .
3i e na b le s ide a g e ne ra tors to a ttra c t
th e rig h t pe ople to e volve ide a s a nd
e xe c ute . In a ddition, it a llows
c ontrib utors to find ide a s th e y wis h to
b uild upon.
Ide a s a re powe rle s s with out th e rig h t pe ople
7. Th e Ide a Life c yc le
P riva c y
Th e ide a is
s e tting s s e t
An ide a is b orn uploa de d to th e
a nd
3i pla tform
c a te g oriz e d
Th e ide a g rows , e volve s
Ide a s a re ra te d
a nd a ttra c ts a dvoc a te s .
C olla b ora te r
a nd c om m e nte d
on, b ub b ling -up profile inputte d
Innova tion is c a ta lyz e d
th e g re a t one s
Us e rs a re C olla b ora te r
Ide a e nte rs
notifie d of ide a s m a tc h e s re turne d
ide a s tre a m for
m a tc h ing th e ir from pool of opt-
dis c ove ry
inte re s t profile in c a ndida te s
8. In no va tion n e two rks will h a ve a
re vo lution a ry e ffe c t o n in te rn a l id e a
g e n e ra tion a nd a do p tio n.
In th e pa s t lo n e Mc Do na ld s
fra nc h is e e s d e ve lo pe d m ore e ffic ie nt
kitc h e n o rie nta tio ns , a n d Wa l-Ma rt
lo a din g do c k wo rke rs s tre a m line d th e
s up p ly c h a in .
Th ro ug h in no va tion n e two rks , id e a s
c a n b e dis s e m in a te d fa r m ore ra p id ly
a nd e ffic ie n tly.
De m a n d for th e s e type s of n e two rks
will g ro w ra p id ly a s c om p a n ie s
b e c o m e m o re g e o-a g no s tic a n d
m a rke t c o ns o lida tio n h a s te ns .
Ho w i-ne ts c a n b e im p le m e n te d
9. C u s tom e r E m p lo ye e
F e e db a c k F e e dba ck
C o m pa n y-
Wid e
In n o va tion
C olla b ora tive
De p a rtm e n t
P a rtne r
a l In n o va tio n
Innova tion
10. Adve rtis ing h olding c om pa nie s a re b loa te d a nd
ine ffic ie nt. Th e y a re b uilt a round th e ide a th a t
c lie nt s e rvic e is e nh a nc e d b y a “360 de g re e ,
full s e rvic e ” offe ring .
It is a m yth .
MDC P a rtne rs , h owe ve r, h a s a b uilt a ne twork
of innova tive , a g ile , a nd e ntre pre ne uria l
c om pa nie s .
Th e ph ilos oph y is forwa rd-th inking ,
B ut
Th e c ontinue d s uc c e s s will h ing e on
h a rne s s ing th e individua l s tre ng th s of e a c h
portfolio c om pa ny th roug h a c olla b ora tive
ne twork,
And
Not only finding a nd a c q uiring c utting e dg e
c om pa nie s , b ut dis s e m ina ting th e c om pa ny’s
11. Ag e nc y
R e s e a rc h & Ins ig h ts De s ig n
oving forwa rd I b e lie ve it will b e c ritic a l to de ve lop m ore e ffe c tive c ros s portfolio te a m s
P e rs ona lly I b e lie ve th e re is a s trong tre nd b ring ing th e de s ig n a nd a dve rtis ing re a lm s
tog e th e r. S m a lle r a g e nc ie s like Anom a ly a re winning pre vious ly una tta ina b le c lie nts b y
c om b ining th e ta le nt of th e ir de s ig ne rs with th e c ons um e r ins ig h ts provide d b y th e ir
re s e a rc h a nd c re a tive te a m s . F or e xa m ple , for th e Virg in Airwa ys pitc h th e y c h os e to
re a c h b e yond th e TV s pot a nd re de s ig n s te wa rd outfits , a irc ra ft inte riors , a nd b uilt a n e ntire
in-flig h t e nte rta inm e nt s ys te m .
Th is is powe r of b re a king down th e s e s ilos a nd fully le ve ra g ing th e a m a z ing s e t of ta le nts
th a t re s ide s with in MDC s ne twork. More powe rful pitc h e s , inc re a s e d re ve nue th roug h in-
ne twork s ourc ing , a nd g re a te r q ua lity work.
12. P re s e nta tion pre pa re d b y: S e ni Th om a s
10-23-07
F or furth e r inq uiry ple a s e c onta c t m e a t:
E m a il: s e nith om a s 1@g m a il.c om
C e ll: 646-285-5193
