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funding in an unfunded world
- 1. 24-Sep-12
- 2. 1, crowdfunding. source: wikipedia. “… the collective effort of individuals who network and purpose inspiration pool their resources, usually via collective risk the Internet, to support efforts collaboration initiated by other people or meaning organizations.” collective risk engagement loyalty advocation
- 3. 2 , s e l l w h y. m a ke i t t h e r o c k . “Why” a company does Fund- raising what it does, is more is a zero- sum important than what it game. For does, or how. Those are every cause easily replicable. that is funded, many more are not. Unlimited ideas; met limited resources.
- 4. 3, a variety of parties
- 5. 4, revenue + costing plans … dependent on “why”, which sets business plan objectives, and associated pricing, operating modeling. ... pricing & costing must be variable, and authentic. Customers will pay… for sustained value.
- 6. 5, why you? source from masses have your why variety, is the spice of life money will come- it’s a metric you’re not unique, are you? Ready? Nope…
- 7. does it all sound familiar? it should.
Editor's Notes
- fewer regulations, rules, regulationsmore risk (counterparty)fewer feesmore transparencypeer-to-peer lending/ crowdfunding already happening- choice is if to get involved
- metrics must be consumer, customer, client focused (theirs, not ours)actions:define strategy, with clear vision, missionrally (network) people around causedelegate objectives to achieve outcome (above)own and executejustify actions to all
- academicsconsultantsbusinessgovernmentsociety
- if value not attainable, or desired (the commodity game is a fine strategy), pricing will need to flex to where value is felt, by customer
- commit to the rewardsdemand their commitmentdemonstrate an emotional connection with the causeappreciate they’ve heard most (if not all) of itbe authentic- that is what sells ideaspeople buy why, not what or how (think of that cause you support just because of another’s passion)be authentically flawsome
- why, how, what… all the cornerstones of a child’s world… where creativity is in everything.rolls us back to kid dayssimpleauthenticcuriouspassionatecreativity can only be un- learned… but then it can be re- learned then too.
- the lonely tune undertone is not lost on methis is, after all, only one person’s inane ranttake it, mold it, make it yoursthere is no monopoly on the right answer