Social Media around the world<br />Steven Van Belleghem<br />Steven@insites.eu<br />www.insites.eu<br />www.theconversatio...
SOCIAL MEDIA <br />STUDY in 14 COUNTRIES WORLDWIDE<br />Summary: <br />2.884 consumers(18+),representative total country p...
Throughout the report, results are reported on a total base and per region<br />2010<br />7 regions worldwide <br />Austra...
2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network w...
2010 EditionContent of this report<br />2010<br />People lack trust in their social network websites, especially in person...
Social Media Study 2010 More on methodology<br />2010<br />Survey<br />Respondents were invited via e-mail to participate ...
2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network w...
2010<br />More than 90%know<br />		at least 1 social network<br />N Global = 2884 / Filter = None<br />
On a global level, Facebook is the most known of the social network sites. 83% of the online population know Facebook<br /...
Best known social network in each country...<br />2010<br />Facebook 68%<br />Hyves 96%<br />Facebook 98%<br />Facebook 90...
Best known social network in each country...<br />2010<br />Facebook 93%<br />MySpace 47%<br />73%<br />Facebook<br />Orku...
Across countries, Facebook has the highest awareness. 83% of the worldwide internet population know Facebook. MySpace hold...
28% <br />of the internet population <br />are notactive <br />on a social network …<br />because they don’t want others t...
Usage │Knowledge Future Intention<br />2010<br />Q: You do not belong to any social network; how likely are you to become ...
Usage │Knowledge Future Intention<br />2010<br />Q: You do not belong to any social network; how likely are you to become ...
The biggest threshold for non-users seems  to be their personal information. Almost 3 out of 4 non-users agree on not want...
2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network w...
72% <br />of the internet population <br />are active <br />on at least 1 social network …<br />2010<br />TOP3 COUNTRIES<b...
Within the online population, 72% are connected to at least 1 social network website<br />2010<br />Q: Which of the networ...
Number of users in each country...<br />2010<br />Users 38%<br />Users 79%<br />Users 77%<br />Users 73%<br />Users 56%<br...
Number of users in each country...<br />2010<br />Users 84%<br />Users 43%<br />72%<br />Users<br />Users 95%<br />Users 7...
2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network w...
72% users with on average 2 memberships<br />2010<br />Top3 penetration<br />1<br />Facebook 51%<br />2<br />MySpace 20%<b...
On a global level, 58% of the online population indicate that they ever were member of Facebook<br />2010<br />Q : Which o...
Usage │Knowledge ExMembership<br />2010<br />Q : Which of the network sites were you ever a member of, but currently NOT a...
Usage │Knowledge CurrentMembership<br />2010<br />Q : Which of the network sites are you currently a member of?<br />Ranki...
More than half of the internet population is currently a member of Facebook<br />2010<br />Q : Which of the network sites ...
Social network site with highest penetration in each country...<br />2010<br />Facebook 22%<br />Hyves 63%<br />Facebook 7...
Social network site with highest penetration in each country...<br />2010<br />Facebook 72%<br />MySpace 18%<br />51%<br /...
Usage │Knowledge Private versus Professional membership<br />84% of users are only memberon apersonal website…<br />2010<b...
ActivitiesPersonal versus Professional purpose<br />2010<br />Q: You are part of the following social network sites. What ...
Activities Personal versus Professional purpose<br />2010<br />* Index = % personal purpose - % professional purpose<br />...
Facebook has the highest penetration of members <br />2010<br />Basis = Total<br />N Total = 2884 / F = None<br />
Usage │Knowledge Awareness versus Penetration<br />2010<br />Q : Which of the network sites are you currently a member of?...
Usage │Knowledge Awareness versus Penetration<br />2010<br />Q : Which of the network sites are you currently a member of?...
Usage │Knowledge Awareness versus Penetration<br />2010<br />Q : Which of the network sites are you currently a member of?...
2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network w...
Users are saturated?!<br />2010<br />Connected People <br />have no intention to stop their membership nor do they feel th...
2010<br />No Stopping!<br />75%<br />Intention<br />No Expanding!<br />43%<br />N Total = 2065 / F = If user<br />
Usage │Knowledge Intention to stop<br />2010<br />Q : Are there any network sites you intend to stop your membership of in...
Usage │Knowledge Future membership<br />2010<br />Q : Which of the network sites below you would consider becoming a membe...
2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network w...
Users log in  2timesa day <br />on average...<br />2010<br />... Log in frequency for members <br />on professional <br />...
Type of users  <br />1% <br />“dead” users<br />2010<br />Considerate users<br />Champions<br />High<br />high<br />11%<br...
Orkut has highest penetration on weekly usage. 87% of Orkut users log in at least once a week<br />2010<br />Q: You are a ...
FrequencyFrequency compared with beginning<br />2010<br />Q: When comparing your current usage to your usage when you had ...
2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network w...
Twice a day, participants do a certain activity on their social network website. <br />This is mainly personal and not pro...
Activities Penetration Online activities<br />2010<br /> ...94%of connected people sometimes <br />send a personal message...
More than 1 out of three users check out their status several times a week or more<br />2010<br />Q: How often do you do e...
2010<br />Addict !<br />Type of users<br />Passive!<br />Voyeur !<br />Special occasions !<br />N Total = 2065 / F = If us...
Type of users...  <br />2010<br />Addicts<br />26%<br />Voyeurs<br />14%<br />High<br />Log in frequency 109 *<br />Log in...
Who are they...  <br />2010<br />Addicts<br />26%<br />Voyeurs<br />14%<br /><ul><li>Brazilian
Mainly personal memberships
Current Twitter members
Female
18-44 y.o.
Singles with no kids
They try to build an image on their profile(s)
They are at ease online
They follow recent internet hypes from close by</li></ul>High<br />Log in frequency<br /><ul><li>Male
30-55 y.o.
Current Twitter members
Mainly professional memberships
No internet experts
18-30 y.o.
USA & Russia
Mainly personal memberships
Likely to post happy events, holiday pics,...
No internet experts</li></ul>Special occasions<br />13%<br />Passive users<br />47%<br />Low<br />High<br />Low<br />Activ...
Becoming a member / fan of a band is most popular amongst people who sometimes become member/fan of something<br />2010<br...
24% of users send personal messages more often compared with the beginning. This means that the majority of users (76%) de...
Activities Willingness to pay for Online activities  <br />2010<br />Q: When comparing your current behaviourto your behav...
2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network w...
Connected people <br />have about 195friends<br />2010<br />TOP3 COUNTRIES<br />Brazil 360<br />Portugal 236<br />USA 200<...
Number of friends in each country...<br />2010<br />N° Friends 89<br />N° Friends 115<br />N° Friends 173<br />N° Friends ...
Number of friends in each country...<br />2010<br />N° Friends 200<br />N° Friends 63<br />195<br />N° Friends<br />N° Fri...
Friends & De-friendsNumber of friends / followers / contacts<br />2010<br />Q:How many friends / contacts / followers do y...
Friends & De-friends Contact <br />2010<br />Q:When considering your contacts on the following social network sites, do yo...
Friends & De-friends Follow your friends<br />2010<br />Q: Imagine a new social network being created, and the majority of...
Friends & De-friends Communicate a personal message<br />2010<br />Q : When you wish to communicate a personal message to ...
Friends & De-friends Use of mobile phone<br />2010<br />Q: Do you use social network sites on your mobile phone?<br />Mobi...
2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network w...
58% of users have already removed contact(s). This is less common on professional websites.<br />Brazilian <br />	particip...
Friends & De-friends ‘Remove Friends’ <br />2010<br />Q: You are a member of the following social network sites. Have you ...
2010 EditionContent of this report<br />2010<br />People lack trust in their social network websites, especially in person...
In 2009 we have measured that...<br />2010<br />Although Facebook is the most popular social network website, <br />1 out ...
TrustTrust in social network websites <br />2010<br />Q: To what extent do you trust these sites as for privacy? (In other...
TrustCredibility of brand posts<br />2010<br />Q:Imagine a brand posting something about itself on a social network, to wh...
TrustCredible sources for brand posts<br />2010<br />Q : Imagine something about a brand being posted on a social network,...
A consumer is the most credible source in order to believe posts about a certain brand<br />2010<br />Q : Imagine somethin...
2010 EditionContent of this report<br />2010<br />People lack trust in their social network websites, especially in person...
13% <br />of all participants claim <br />to have a<br />far-from-real image<br />on at least 1 <br />social network websi...
Online behaviour Online image vs. Real image<br />2010<br />Q: To what extent does your image on the following social netw...
Online behaviourRevealing info<br />2010<br />Q : How likely are you to reveal the following types of information on a soc...
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Social networks around the world 2010

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Social networks around the world 2010

  1. 1. Social Media around the world<br />Steven Van Belleghem<br />Steven@insites.eu<br />www.insites.eu<br />www.theconversationmanager.com<br />
  2. 2. SOCIAL MEDIA <br />STUDY in 14 COUNTRIES WORLDWIDE<br />Summary: <br />2.884 consumers(18+),representative total country population.<br />Data collected on proprietary research panels from InSites Consulting, field in December 2009-Januari 2010.<br />.<br />2010<br />Data overview per country | region<br />7 regions worldwide <br />
  3. 3. Throughout the report, results are reported on a total base and per region<br />2010<br />7 regions worldwide <br />Australia<br />Eastern Europe<br />Southern Europe<br />Southern America<br />Asia<br />Western Europe<br />Northern America<br />
  4. 4. 2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network website. On average, users know 4 social network websites while non-users know…<br />On average the social network users log in twice a day. This log-in frequency is higher for personal websites compared with the professional…<br />Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something...<br />72% of all participants are member of at least 1 social networkwebsite.This involves that more than 1 out of four still have no membership...<br />On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 …<br />On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships…<br />Users of social network websites seems to be saturated. They have no intention to stop any of their memberships and they have no further intention to expand…<br />Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites... <br />
  5. 5. 2010 EditionContent of this report<br />2010<br />People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... <br />20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will…<br />13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy...<br />The END<br />Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open...<br />More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...<br />
  6. 6. Social Media Study 2010 More on methodology<br />2010<br />Survey<br />Respondents were invited via e-mail to participate in an online survey<br />Sample<br />14 countries were included in the sample: Belgium, The Netherlands, United Kingdom, Spain, Italy, Portugal, France, Germany, Romania, USA, Brazil, Australia, Russia, China<br />Average sample size for countries = 200<br />Total sample size = 2884<br />Quantitative research<br />Online research on InSites panel (>2,5 mln members)<br />Representative for internet populations on gender & age<br />December 2009 – January 2010<br />Additional weighting was performed based upon country populations, in order to obtain a representative sample<br />
  7. 7. 2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network website. On average, users know 4 social network websites while non-users know…<br />On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional…<br />Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something...<br />72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership...<br />On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 …<br />On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships…<br />Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand…<br />Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites... <br />
  8. 8. 2010<br />More than 90%know<br /> at least 1 social network<br />N Global = 2884 / Filter = None<br />
  9. 9. On a global level, Facebook is the most known of the social network sites. 83% of the online population know Facebook<br />2010<br />Q : Which of these social network sites do you know, even if only by name?<br />On average, users know <br />4 sites…<br />Non-users know 2…<br />Ranking based upon Total<br />N Total = 2884 / F = None<br />
  10. 10. Best known social network in each country...<br />2010<br />Facebook 68%<br />Hyves 96%<br />Facebook 98%<br />Facebook 90%<br />Facebook 83%<br />Users<br />72%<br />Facebook 95%<br />Facebook 94%<br />73%<br />Facebook 95%<br />Facebook 98%<br />Hi5 97%<br />Facebook<br />N per country = About 200<br />
  11. 11. Best known social network in each country...<br />2010<br />Facebook 93%<br />MySpace 47%<br />73%<br />Facebook<br />Orkut 98%<br />Facebook 96%<br />N per country = About 200<br />
  12. 12. Across countries, Facebook has the highest awareness. 83% of the worldwide internet population know Facebook. MySpace holds a second place and Twitter comes third<br />2010<br />Q : Which of these social network sites do you know, even if only by name?<br />Awareness<br />Exceeding countries<br />10%> Total<br />10%< Total<br />Facebook<br />MySpace<br />Twitter<br />Hi5<br />Netlog<br />LinkedIn<br />Orkut<br />Xing<br />Ning<br />Hyves<br />N Total = 2884 / F = None<br />
  13. 13. 28% <br />of the internet population <br />are notactive <br />on a social network …<br />because they don’t want others to see their personal information<br />2010<br />N Europe = 2841 / Filter = None<br />N Global = 2884 / Filter = None<br />
  14. 14. Usage │Knowledge Future Intention<br />2010<br />Q: You do not belong to any social network; how likely are you to become a member of any of these sites shortly?<br />28%<br />31% will become<br />USER<br />Future intention<br />Intention<br />31%<br />31%<br />Don’t know<br />No intention<br />69%<br />N Total = 819 / F = If non user<br />
  15. 15. Usage │Knowledge Future Intention<br />2010<br />Q: You do not belong to any social network; how likely are you to become a member of any of these sites shortly?<br />…Biggest growth potential in ASIA…<br />10%> Total<br />10%< Total<br />Future intention<br />Intention<br />31%<br />Non-users that will become a member anyway<br />Don’t know<br />No intention<br />69%<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />N Total = 819 / F = If non user<br />
  16. 16. The biggest threshold for non-users seems to be their personal information. Almost 3 out of 4 non-users agree on not wanting to share their personal information<br />2010<br />Q : As non-user of a social network website, to what extent do you agree with the following statements on social network sites?<br />Top2% agreement<br />10%> Total<br />10%< Total<br />Don’t want others to <br />see my personal info<br />Any message can start<br />leading a life online<br />I do not see an advantage<br />in having it<br />Don’t want to free any<br />time for it.<br />N Total = 819 / F = If non user<br />
  17. 17. 2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know…<br />On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional…<br />Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something...<br />72% of all participants are member of at least 1 social networkwebsite.This involves that more than 1 out of four still have no membership...<br />On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 …<br />On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships…<br />Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand…<br />Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites... <br />
  18. 18. 72% <br />of the internet population <br />are active <br />on at least 1 social network …<br />2010<br />TOP3 COUNTRIES<br />Brazil 95%<br />USA 84%<br />Portugal 82%<br />N Europe = 2841 / Filter = None<br />N Global = 2884 / Filter = None<br />
  19. 19. Within the online population, 72% are connected to at least 1 social network website<br />2010<br />Q: Which of the network sites are you currently a member of?<br />Users vs. Non Users<br />10%> Total<br />10%< Total<br />Across countries users are connected to 1 social network on average, with the exception of Brazil and Portugal where they have 2 social networks on average. <br />Users<br />Users<br />72%<br />Non-users<br />28%<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />N Total = 2884 / F = None<br />
  20. 20. Number of users in each country...<br />2010<br />Users 38%<br />Users 79%<br />Users 77%<br />Users 73%<br />Users 56%<br />Users<br />72%<br />Users 69%<br />Users 73%<br />72%<br />Users 76%<br />Users 80%<br />Users 82%<br />Users<br />About <br />N per country = About 200<br />
  21. 21. Number of users in each country...<br />2010<br />Users 84%<br />Users 43%<br />72%<br />Users<br />Users 95%<br />Users 79%<br />N per country = About 200<br />
  22. 22. 2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know…<br />On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional…<br />Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something...<br />72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership...<br />On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 …<br />On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships…<br />Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand…<br />Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites... <br />
  23. 23. 72% users with on average 2 memberships<br />2010<br />Top3 penetration<br />1<br />Facebook 51%<br />2<br />MySpace 20%<br />3<br />Twitter 17%<br />N Global = 2884 / Filter = None<br />
  24. 24. On a global level, 58% of the online population indicate that they ever were member of Facebook<br />2010<br />Q : Which of the network sites were you ever a member of?<br />Ranking based upon Total<br />N Total = 2884 / F = None<br />
  25. 25. Usage │Knowledge ExMembership<br />2010<br />Q : Which of the network sites were you ever a member of, but currently NOT anymore? (= ex members)<br />Ex members<br />Ranking based upon Total<br />MySpace<br />Hi5<br />12%of the online internet population are ex members <br />of Facebook<br />Facebook<br />Netlog<br />Twitter<br />LinkedIn<br />Orkut<br />Xing<br />Ning<br />Hyves<br />N Total = 2884 / F = None<br />
  26. 26. Usage │Knowledge CurrentMembership<br />2010<br />Q : Which of the network sites are you currently a member of?<br />Ranking based upon Total<br />Orkut is very popular in Southern America.<br />N Total = 2884 / F = None<br />
  27. 27. More than half of the internet population is currently a member of Facebook<br />2010<br />Q : Which of the network sites are you currently a member of?<br />Penetration<br />Exceeding countries<br />10%> Total<br />10%< Total<br />Facebook<br />MySpace<br />Twitter<br />Orkut<br />Hi5<br />LinkedIn<br />Netlog<br />Xing<br />Ning<br />Hyves<br />N Total = 2884 / F = None<br />
  28. 28. Social network site with highest penetration in each country...<br />2010<br />Facebook 22%<br />Hyves 63%<br />Facebook 72%<br />Hi5 60%<br />Facebook 29%<br />Users<br />72%<br />Facebook 57%<br />Facebook 67%<br />51%<br />Facebook 71%<br />Facebook 73%<br />Hi5 61%<br />Facebook<br />N per country = About 200<br />
  29. 29. Social network site with highest penetration in each country...<br />2010<br />Facebook 72%<br />MySpace 18%<br />51%<br />Facebook<br />Orkut 90%<br />Facebook 76%<br />N per country = About 200<br />
  30. 30. Usage │Knowledge Private versus Professional membership<br />84% of users are only memberon apersonal website…<br />2010<br />72%<br />is member of at least 1social network<br />MySpace<br />LinkedIn<br />Facebook <br />Xing <br />Professional as well as a Personal profile<br />Only member of a personal site<br />Only member <br />of a professional site<br />Hyves<br />Netlog<br />Twitter<br />84%<br />3%<br />Hi5<br />13%<br />Orkut<br />Ning<br />Other<br />More professional-only memberships amongs older people & amongst male…<br />...<br />...<br />N Global = 2065 / Filter = If user<br />
  31. 31. ActivitiesPersonal versus Professional purpose<br />2010<br />Q: You are part of the following social network sites. What purposes do you use these sites for?<br />Personal versus Professional <br />Hyves<br />Facebook<br />Most respondents <br />use social networks for personal reasons<br />MySpace<br />Hi5<br />Twitter<br />Netlog<br />Orkut<br />Ning<br />Xing<br />Professional websites<br />LinkedIn<br />N Total = 2065 / F = If user<br />
  32. 32. Activities Personal versus Professional purpose<br />2010<br />* Index = % personal purpose - % professional purpose<br />Q : Which of the network sites are you currently a member of?<br />Q : What purposes do you use these sites for?<br />High<br />high<br />The most popular social network websites are used for personal purposes… <br />Penetration of social network websites<br />Low<br />low<br />High<br />Low<br />Personal<br />Professional<br />Purpose index* of social network websites <br />
  33. 33. Facebook has the highest penetration of members <br />2010<br />Basis = Total<br />N Total = 2884 / F = None<br />
  34. 34. Usage │Knowledge Awareness versus Penetration<br />2010<br />Q : Which of the network sites are you currently a member of?<br />Q : Which of these social network sites do you know, even if only by name?<br />High<br />high<br />High awareness and high penetration !<br />Penetration of social network websites<br />Low<br />low<br />High<br />Low<br />high<br />low<br />Awareness of social network websites <br />
  35. 35. Usage │Knowledge Awareness versus Penetration<br />2010<br />Q : Which of the network sites are you currently a member of?<br />Q : Which of these social network sites do you know, even if only by name?<br />W. Europe<br />E. Europe<br />Penetration of social network websites<br />Penetration of social network websites<br />Awareness of social network websites <br />Awareness of social network websites <br />S. Europe<br />Penetration of social network websites<br />Awareness of social network websites <br />
  36. 36. Usage │Knowledge Awareness versus Penetration<br />2010<br />Q : Which of the network sites are you currently a member of?<br />Q : Which of these social network sites do you know, even if only by name?<br />S. America<br />N. America<br />Penetration of social network websites<br />Penetration of social network websites<br />Awareness of social network websites <br />Awareness of social network websites <br />Asia<br />Australia<br />Penetration of social network websites<br />Penetration of social network websites<br />Awareness of social network websites <br />Awareness of social network websites <br />
  37. 37. 2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know…<br />On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional…<br />Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something...<br />72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership...<br />On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 …<br />On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships…<br />Users of social network websites seems to be saturated. They have no intention to stop any of their memberships and they have no further intention to expand…<br />Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites... <br />
  38. 38. Users are saturated?!<br />2010<br />Connected People <br />have no intention to stop their membership nor do they feel the need to further expandtheir membership <br />on social network <br />sites<br />
  39. 39. 2010<br />No Stopping!<br />75%<br />Intention<br />No Expanding!<br />43%<br />N Total = 2065 / F = If user<br />
  40. 40. Usage │Knowledge Intention to stop<br />2010<br />Q : Are there any network sites you intend to stop your membership of in the near future?<br />Ranking based upon Total<br />…75%have <br />no intention <br />to stop <br />N Total = 2065 / F = If user<br />
  41. 41. Usage │Knowledge Future membership<br />2010<br />Q : Which of the network sites below you would consider becoming a member of?<br />Ranking based upon Total<br />…43%have <br />no intention <br />to expand <br />N Total = 2065 / F = If user<br />
  42. 42. 2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know…<br />On average the social network users log in twice a day. This log-in frequency is higher for personal websites compared with the professional…<br />Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something...<br />72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership...<br />On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 …<br />On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships…<br />Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand…<br />Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites... <br />
  43. 43. Users log in 2timesa day <br />on average...<br />2010<br />... Log in frequency for members <br />on professional <br />websites drops to 9 times a month...<br />N Global = 2884 / Filter = None<br />
  44. 44. Type of users <br />1% <br />“dead” users<br />2010<br />Considerate users<br />Champions<br />High<br />high<br />11%<br />29%<br />Log in frequency<br />35%<br />25%<br />Lazy users<br />Random users<br />Low<br />low<br />High<br />Low<br />high<br />low<br />Number of memberships <br />
  45. 45. Orkut has highest penetration on weekly usage. 87% of Orkut users log in at least once a week<br />2010<br />Q: You are a member of the following social network sites. How often do you log in on these sites?<br />At least weekly use<br />At least weekly use<br />Only scores of top3 membership per region displayed<br />78%<br />57%<br />78%<br />85%<br />88%<br />83%<br />44%<br />36%<br />49%<br />39%<br />53%<br />64%<br />34%<br />54%<br />31%<br />55%<br />25%<br />57%<br />68%<br />43%<br />67%<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />10%> Total<br />N Total = 2065 / F = If user<br />10%< Total<br />
  46. 46. FrequencyFrequency compared with beginning<br />2010<br />Q: When comparing your current usage to your usage when you had only just joined them, do you currently log in more or less often than before?<br />At least 1 out of 3 slows down their usage…<br />Less often than before<br />Less often than before<br />Only scores of top3 membership per region displayed<br />31%<br />52%<br />31%<br />23%<br />27%<br />25%<br />50%<br />44%<br />53%<br />57%<br />64%<br />51%<br />66%<br />60%<br />70%<br />48%<br />64%<br />43%<br />40%<br />40%<br />50%<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />10%> Total<br />N Total = 2065 / F = If user<br />10%< Total<br />
  47. 47. 2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know…<br />On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional…<br />Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something...<br />72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership...<br />On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 …<br />On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships…<br />Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand…<br />Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites... <br />
  48. 48. Twice a day, participants do a certain activity on their social network website. <br />This is mainly personal and not professional related with exception from professional network websites!<br />2010<br />Top 5 activities online<br />1<br />Sending personal messages<br />2<br />Watching pics, etc.<br />People like to do these activities, but would not be willing to pay for them!<br />3<br />Checking status<br />4<br />Reacting to others’ status<br />5<br />Uploading pics<br />48<br />
  49. 49. Activities Penetration Online activities<br />2010<br /> ...94%of connected people sometimes <br />send a personal message!...<br />Q: How often do you do each of the following on social network sites?<br />At least once<br />10%> Total<br />10%< Total<br />Sending personal <br />messages<br />Watching pics, etc.<br />Checking status<br />Reacting to others’ <br />status<br />Uploading pics<br />Sending public <br />messages<br />Adapting profile pic<br />Becoming a member of<br />groups<br />Giving my own<br />status<br />Becoming fan of sth.<br />Uploading films<br />Creating groups<br />N Total = 2065 / F = If user<br />
  50. 50. More than 1 out of three users check out their status several times a week or more<br />2010<br />Q: How often do you do each of the following on social network sites?<br /># times a week - daily<br />10%> Total<br />10%< Total<br />Checking status<br />Sending personal <br />messages<br />Watching pics, etc.<br />Reacting to others’ <br />status<br />Sending public <br />messages<br />Giving my own<br />status<br />Becoming a member of<br />groups<br />Uploading pics<br />Becoming fan of sth.<br />Adapting profile pic<br />Uploading films<br />Creating groups<br />N Total = 2065 / F = If user<br />
  51. 51. 2010<br />Addict !<br />Type of users<br />Passive!<br />Voyeur !<br />Special occasions !<br />N Total = 2065 / F = If user<br />
  52. 52. Type of users... <br />2010<br />Addicts<br />26%<br />Voyeurs<br />14%<br />High<br />Log in frequency 109 *<br />Log in frequency 123 *<br />Activity frequency 19 *<br />Activity frequency 95 *<br />Log in frequency<br />Log in frequency 13 *<br />Log in frequency 23 *<br />Activity frequency 12 *<br />Activity frequency 70 *<br />Special occasions<br />13%<br />Passive users<br />47%<br />Low<br />High<br />Low<br />Activity Frequency <br />* on a montlhy basis<br />
  53. 53. Who are they... <br />2010<br />Addicts<br />26%<br />Voyeurs<br />14%<br /><ul><li>Brazilian
  54. 54. Mainly personal memberships
  55. 55. Current Twitter members
  56. 56. Female
  57. 57. 18-44 y.o.
  58. 58. Singles with no kids
  59. 59. They try to build an image on their profile(s)
  60. 60. They are at ease online
  61. 61. They follow recent internet hypes from close by</li></ul>High<br />Log in frequency<br /><ul><li>Male
  62. 62. 30-55 y.o.
  63. 63. Current Twitter members
  64. 64. Mainly professional memberships
  65. 65. No internet experts
  66. 66. 18-30 y.o.
  67. 67. USA & Russia
  68. 68. Mainly personal memberships
  69. 69. Likely to post happy events, holiday pics,...
  70. 70. No internet experts</li></ul>Special occasions<br />13%<br />Passive users<br />47%<br />Low<br />High<br />Low<br />Activity Frequency <br />
  71. 71. Becoming a member / fan of a band is most popular amongst people who sometimes become member/fan of something<br />2010<br />Q: You indicated that, sometimes, you become a member or a fan of something. What have you become a member / fan of?<br />What have you become member / fan of<br />10%> Total<br />10%< Total<br />A band<br />A famous person<br />Becoming a member of a charity is number 1 in Australia !<br />A brand<br />A charity<br />A non-famous person<br />Other<br />None of the above<br />N Total = 1723 / F = If sometimes becomes a member / fan.<br />
  72. 72. 24% of users send personal messages more often compared with the beginning. This means that the majority of users (76%) decrease this activity<br />2010<br />Q: When comparing your current behaviourto your behaviourwhen you had only just become a member, do you do the following more or less often than before?<br />More often than at the start<br />10%> Total<br />10%< Total<br />Sending personal <br />messages<br />Checking status<br />Watching pics, etc.<br />Reacting to others’ <br />status<br />Sending public <br />messages<br />Uploading pics<br />Adapting my own<br />status<br />Becoming fan of sth.<br />Adapting profile pic<br />Becoming a member of<br />groups<br />Uploading films<br />Creating groups<br />N Total = 2065 / F = If user<br />
  73. 73. Activities Willingness to pay for Online activities <br />2010<br />Q: When comparing your current behaviourto your behaviourwhen you had only just become a member, do you do the following more or less often than before?<br />Willingness to pay<br />Sending personal <br />messages<br />Uploading films<br />Uploading pics<br />Sending public <br />messages<br />Most respondents are not willing to pay for their online activities.<br />Similar outcome across different countries.<br />Creating groups<br />Watching pics, etc.<br />Adapting profile pic<br />Checking status<br />Becoming a member of<br />groups<br />Becoming fan of sth.<br />Adapting my own<br />status<br />Reacting to others’ <br />status<br />N Total = 2065 / F = If user<br />
  74. 74. 2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know…<br />On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional…<br />Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something...<br />72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership...<br />On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 …<br />On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships…<br />Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand…<br />Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites... <br />
  75. 75. Connected people <br />have about 195friends<br />2010<br />TOP3 COUNTRIES<br />Brazil 360<br />Portugal 236<br />USA 200<br />N Europe = 2841 / Filter = None<br />N Global = 2065 / Filter = If user<br />
  76. 76. Number of friends in each country...<br />2010<br />N° Friends 89<br />N° Friends 115<br />N° Friends 173<br />N° Friends 171<br />Friend 113<br />Users<br />72%<br />N° Friends 133<br />N° Friends 95<br />195<br />N° Friends 152<br />N° Friends 100<br />N° Friends 236<br />N° Friends<br />N users per country = About 100-150<br />
  77. 77. Number of friends in each country...<br />2010<br />N° Friends 200<br />N° Friends 63<br />195<br />N° Friends<br />N° Friends 360<br />N° Friends 155<br />N users per country = About 100-150<br />
  78. 78. Friends & De-friendsNumber of friends / followers / contacts<br />2010<br />Q:How many friends / contacts / followers do you have in your profile?<br /># contacts<br />100> Total<br />100< Total<br />195 contacts on average<br />Strictly professional membershipshave a smaller number of friends<br />Different contacts<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />N Total = 2065 / F = If user<br />
  79. 79. Friends & De-friends Contact <br />2010<br />Q:When considering your contacts on the following social network sites, do you also meet these people in real life, or are they mainly people that you (almost) never meet?<br />Do you meet your contacts?<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />Orkut<br />Facebook<br />Hyves<br />LinkedIn<br />MySpace<br />Twitter<br />Xing<br />Hi5<br />Ning<br />Netlog<br />Meet in real life...<br />Netlog users hardly ever meet their online friends in real life! For Facebook it is the opposite!<br />N Total = 2065 / F = If user<br />
  80. 80. Friends & De-friends Follow your friends<br />2010<br />Q: Imagine a new social network being created, and the majority of your contacts transferring to this new network. How likely are you to remain a member of your current network?<br />Would you switch to another network to follow your contacts?<br />Netlog<br />Hi5<br />Hyves<br />Most people would not switch to another network.<br />LinkedIn<br />MySpace<br />Twitter<br />Facebook<br />Xing<br />Ning<br />Orkut<br />Netlog users are least loyal to their social network website. Facebook users are loyal!<br />N Total = 2065 / F = If user<br />
  81. 81. Friends & De-friends Communicate a personal message<br />2010<br />Q : When you wish to communicate a personal message to your friends or family, which of the channels listed below do you prefer?<br />Communication channels<br />10%> Total<br />10%< Total<br />Mobile phone<br /> To communicate personal messages to friends, people prefer to call on their mobile phone<br />E-mail<br />SMS<br />Landline<br />Instant messenger<br />6th place<br />Social networks<br />Chat<br />Other<br />N Total = 2065 / F = If user<br />
  82. 82. Friends & De-friends Use of mobile phone<br />2010<br />Q: Do you use social network sites on your mobile phone?<br />Mobile Users vs. Mobile Non-Users<br />10%> Total<br />10%< Total<br /> Most people do not use social network website on their mobile phone. This mobile usage is higher amongst male and younger people (18-30)<br />Users<br />Users<br />26%<br />Non-users<br />74%<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />N Total = 2065 / F = If user<br />
  83. 83. 2010 EditionContent of this report<br />2010<br />90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know…<br />On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional…<br />Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something...<br />72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership...<br />On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 …<br />On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships…<br />Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand…<br />Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites... <br />
  84. 84. 58% of users have already removed contact(s). This is less common on professional websites.<br />Brazilian <br /> participants have the biggest circle of friends, but are most likely to <br />de-friend them (81%)! <br />2010<br />N° Friends 360<br />N Europe = 2841 / Filter = None<br />N Global = 2065 / Filter = If user<br />
  85. 85. Friends & De-friends ‘Remove Friends’ <br />2010<br />Q: You are a member of the following social network sites. Have you already removed contacts from these sites ("Remove Friend")?<br />Did you already remove friends?<br />Orkut<br />Hyves<br />LinkedIn especially is a social network site where people do not remove contacts very often.<br />Across the different social network websites, 58% of users have already removed contacts at least once. This number rises up to 81% in Brazil!<br />MySpace<br />Twitter<br />Facebook<br />Hi5<br />Netlog<br />Ning<br />Professional contacts are less often <br />de-friended!<br />Xing<br />LinkedIn<br />N Total = 2065 / F = If user<br />
  86. 86. 2010 EditionContent of this report<br />2010<br />People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... <br />20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will…<br />The END<br />13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy...<br />Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open...<br />More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...<br />
  87. 87. In 2009 we have measured that...<br />2010<br />Although Facebook is the most popular social network website, <br />1 out of 3 users have little trust in it! <br />N Global = 2065 / Filter = If user<br />
  88. 88. TrustTrust in social network websites <br />2010<br />Q: To what extent do you trust these sites as for privacy? (In other words: do you trust these sites not to pass on your personal details to others?) <br />Do youTrust your social network?<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />Netlog<br />Overview of trust in Facebook<br />Hi5<br />Orkut<br />Twitter<br />Facebook<br />10%> Total<br />Ning<br />10%< Total<br />Netlog users don’t meet their online friends in real life and (consequently?!) have little trust in their online environment!<br />Myspace<br />Hyves<br />More trust in professional websites<br />LinkedIn<br />Xing<br />N Total = 2065 / F = If user<br />
  89. 89. TrustCredibility of brand posts<br />2010<br />Q:Imagine a brand posting something about itself on a social network, to what extent do you think that is credible?<br />44%think that a brand posting about itself is credible…<br />Credibility of brand post<br />Top2% credibility<br />10%> Total<br />Credibility<br />10%< Total<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />N Total = 2065 / F = If user<br />
  90. 90. TrustCredible sources for brand posts<br />2010<br />Q : Imagine something about a brand being posted on a social network, what would be the most credible source for you?<br />Most credible sources<br />…still, word-of-mouth is the most credible source to rely on for brand posts…<br />Asia and Southern America consider the brand itself to be the most credible. <br />A consumer<br />The brand itself<br />A journalist<br />A marketeer<br />Another brand<br />N Total = 2065 / F = If user<br />
  91. 91. A consumer is the most credible source in order to believe posts about a certain brand<br />2010<br />Q : Imagine something about a brand being posted on a social network, what would be the most credible source for you?<br />Most credible sources<br />10%> Total<br />10%< Total<br />A consumer<br />We trust other consumers the most. Especially in Southern and Eastern Europe, there is most trust in word-of-mouth.<br />Asia and Southern America think the brand itself is the most credilble source.<br />The brand itself<br />A journalist<br />A marketeer<br />Another brand<br />N Total = 2065 / F = If user<br />
  92. 92. 2010 EditionContent of this report<br />2010<br />People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... <br />20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will…<br />The END<br />13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy...<br />Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open...<br />More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...<br />
  93. 93. 13% <br />of all participants claim <br />to have a<br />far-from-real image<br />on at least 1 <br />social network website<br />2010<br />N Europe = 2841 / Filter = None<br />N Global = 2065 / Filter = If user<br />
  94. 94. Online behaviour Online image vs. Real image<br />2010<br />Q: To what extent does your image on the following social networks correspond with your image in real life?<br />Does your online image correspond with your real image?<br />Orkut<br />Ning<br />About 10% of those members on Netlog and Hi5 create an online image that does not correspond with their real selves.<br />When looking at younger members (18-30 y.o.) on these sites, 1 out of 5 respondents claims to do so.<br />LinkedIn<br />Hyves<br />Netlog<br />Hi5<br />Twitter<br />Facebook<br />Xing<br />MySpace<br />S. America 14%<br />N Total = 2065 / F = If user<br />
  95. 95. Online behaviourRevealing info<br />2010<br />Q : How likely are you to reveal the following types of information on a social network?<br />What would you reveal?<br />10%> Total<br />10%< Total<br />Happy events<br />Info on my hobbies<br />As long as it doesn’t get too personal (eg. kids, job...) people are more eager to post happy things or things they are proud of instead of sad events.<br />Across the different information types, Western and Southern Europe are less eager to post these types of information.<br />Things I’m proud of<br />Holiday pics<br />Pics of myself<br />Personal msgs<br />Pics of my kids<br />Info on my job<br />Sad events<br />N Total = 2065 / F = If user<br />
  96. 96. 2010 EditionContent of this report<br />2010<br />People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... <br />20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will…<br />The END<br />13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy...<br />Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open...<br />More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...<br />
  97. 97. 2010<br />Asianand West European users are each others’ total opposites when looking at their online behaviour!<br />79% of West European people are more open in person vs. online, which is only the case amongst 45% of Asian people. <br />27% of Asian users claim that they always tell the truth. This rises to 57% for West Europeans.<br />N Global = 2065 / Filter = If user<br />
  98. 98. Online behaviour Statements<br />2010<br />Q : To what extent do you agree with the following statements on social network sites?<br />Top2% Agreement<br />10%> Total<br />10%< Total<br />Consciously publish<br />Consciously choose <br />pics<br />Certain things I reveal<br />more easily in real life<br />Western Europeans are more open about certain things in real life than through their social networks.<br />This in contrary to Chinese people who are more open online compared with real life.<br />They also post or publish things without considering it thoroughly and above all they do not always tell the truth.<br />Image social network <br />is same as in real life<br />Online pics more often<br />considered than album<br />Always tell truth on my<br />social network<br />I link myself to brands<br />I use my social network<br />to build my image<br />Certain things I reveal<br />more easily online<br />N Total = 2065 / F = If user<br />
  99. 99. Online behaviour What would you reveal more easily online?<br />2010<br />People who indicate that they reveal certain things more easily onlineespecially aim at:<br />N Total = 469 / F = If agreement on ‘Certain things I reveal more easily online’<br />
  100. 100. Online behaviour What would you reveal more easily in person?<br />2010<br />People who indicate that they reveal certain things more easily in personespecially aim at:<br />N Total = 1301 / F = If agreement on ‘Certain things I reveal more easily in person’<br />
  101. 101. One out of three social network users do not fear the consequences of what they post<br />2010<br />Q : To what extent do you agree with the following statements on social network sites?<br />Top2% Agreement<br />10%> Total<br />10%< Total<br />Careful with what I <br />post<br />I decide myself who <br />becomes a friend<br />I know that any publish<br />can lead a life of its own<br />No one has to <br />know me online<br />I can totally be myself<br />online<br />I do not fear the conse-<br />quences of what I post<br />N Total = 2065 / F = If user<br />
  102. 102. 45% of users is tired of all the invites for new social network sites<br />2010<br />Q : To what extent do you agree with the following statements on social network sites?<br />It would be handy if I could copy my personal info from a social network to new site<br />% agreement<br />10%> Total<br />10%< Total<br />% agreement<br />46%<br />I am tired of all the invites for new social network sites<br />% agreement<br />45%<br />I do not want to change to new social network because then I would have to enter my personal data again<br />% agreement<br />45%<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />N Total = 2065 / F = If user<br />
  103. 103. 2010 EditionContent of this report<br />2010<br />People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... <br />20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will…<br />The END<br />13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy...<br />Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open...<br />More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...<br />
  104. 104. 55% <br />cannotaccess <br />their <br />social network websites <br />at work<br />2010<br />N Global = 2065 / Filter = If user<br />
  105. 105. Access @ work Blocking social network websites<br />2010<br />Q: Certain companies block social network sites, so that their employees cannot access them at work. Does your work block access to certain social network sites? If yes, to which ones?<br />Does your company block social network websites?<br />10%> Total<br />10%< Total<br />Facebook is most common social network to get blocked. 1 out of 3 indicates that Facebook is blocked at their work.<br />Blocking<br />Blocking<br />55%<br />No-blocking<br />45%<br />W. Europe<br />E. Europe<br />S. Europe<br />N. America<br />Australia<br />Asia<br />S. America<br />N Total = 2065 / F = If user<br />
  106. 106. 2010 EditionContent of this report<br />2010<br />People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... <br />20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will…<br />The END<br />13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy...<br />Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open...<br />More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...<br />
  107. 107. What about thefutureof <br />social network websites?<br />2010<br />Quitting users?<br />Brand new users?<br />Expand and quit?<br />Die-hard non-users?<br />Saturated users?<br />Expanding users?<br />N Total = 2884 / F = None<br />
  108. 108. 2010<br />Quitting users?<br />7%<br />9%<br />Brand new users?<br />11%<br />Expand and quit?<br />20%<br />Die-hard non-users?<br />24%<br />Saturated users?<br />30%<br />Expanding users?<br />N Europe = 2841 / Filter = None<br />
  109. 109. Online profiles<br />will increase <br />with <br />32%<br />2010<br />Zero-sum!<br />54%<br />Gain!<br />39%<br />Lose!<br />7%<br />N Europe = 2841 / Filter = None<br />N Total = 2884 / F = None<br />
  110. 110. 2010 EditionContent of this report<br />2010<br />People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... <br />20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will…<br />The END<br />13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy...<br />The END<br />Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open...<br />More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...<br />
  111. 111. 2010<br />The END<br />
  112. 112. Contact details<br />2010<br />Steven Van Belleghem<br />Managing Partner<br />Steven.vanbelleghem@insites.eu <br />Tel. +32 9 269.16.07<br />Mobile +32 497 47.34.44<br />Saartje Van den Branden<br />Senior Research Consultant<br />Saartje.VandenBranden@insites.eu <br />Tel. +32 9 269.15.11<br />Mobile +32 479 61.18.78<br />Head office<br />Evergemsesteenweg 195<br />B-9032 Gent<br />Belgium<br />Tel. +32 9 269 15 00 <br />Fax. +32 9 269 16 00<br />Other offices<br />Rotterdam | London | Geneva<br />info@insites.eu<br />www.insites.eu<br />Tracey Jones<br />Research Consultant<br />Tracey.jones@insites.eu <br />Tel. +32 9 269.14.32<br />Mobile +32 493 24.18.51<br />
  113. 113. Lear more and readThe Conversation Manager<br />Questions, feedback, remarks:<br />Steven@InSites.eu<br />Follow me: @Steven_InSites<br />Join me on LinkedIn<br />www.theconversationmanager.com<br />#DCM<br />
  114. 114. In a nutshell<br />80 employees<br />Since 1997<br />11 mio euro turnover<br />Full-service<br />Yearly growth +40% last 7 years<br />Independent<br />+2.5 mio panel members in +25 countries<br />Projects in +35 countries<br />Working for 40% of best global brands (2008)<br />Offices in Belgium, the Netherlands, <br />the UK and Switzerland.<br />
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