Advantages of IP and Megapixel Video

1. Images used in this presentation may be copyright.

2. 2 Panasonic Security Product Line-up History Confidential, internal use only

3. Panasonic Commitment to Quality and Reliability Panasonic Manufactures all Electronic product That it sells 3 Year Warranty On most product Will service Product for 7 Years after it is discontinued 3

4. 4 IP Surveillance Worldwide camera market Million $ Information source: J.P.FREEMAN survey

6. Ease of adding camera

7. Flexible camera placement and relocation

8. Ethernet cables are installed alreadyAdding

9. 6 Panasonic SSG – Committed to Cutting Edge Technology Video Analytics (ex.) Object removed – Object left behind Advanced Object Tracking in difficult lighting conditions Advanced Mega Pixel IP Camera Line Up Intelligence at Camera Level H.264 New Panasonic 16x9 HD Industrial Camera

10. 7 Making the Case for IP Camera/NVRWhy are we here? Can deliver a recorded picture quality that exceeds analog camera and DVR (streaming http protocol sending 1’s and zero’s to NVR) Greatly enhanced video processing power (VMD) Lower total installation cost - TCO - (PoE, dark fiber) Wireless Ethernet connectivity Open architecture for enhanced integration opportunities No finite limit to technology enhancement (analog finite) IT Managers are embracing new IP technology (CSO)

11. Why the Change to IP Video Users reference for image quality is what they watch at home. Strong trend to HDTV and their expectation is higher. Picture quality issues with 2:1 interlace cameras being displayed on progressive scan display (LCD). 4 x 3 video format is being phased out in favor of 16 x 9 format. Advances in imaging technology (MegaPixel), compression (H.264) and availability of low cost bandwidth and storage 8

12. 9 Key Features of 3rd and 4th Generationi-Pro Cameras 3rd Gen Dual Output MPEG4 and JPEG ** View at high frame rate – record at high resolution rate. 4th Gen Tri-Stream with H.264, MPEG4 and JPEG Progressive Scan SD Card Slot (Up to 32GB on SDHC Card) Supports Multicast Transmission Multi-camera view from a single static IP POE in most models (**IEEE 802.3af)

15. JPEG Push : Max. 8 users

16. JPEG Pull : Unlimited

17. Frame rate drops according to # of clients

19. Intuitive and fast learning curve

20. Open Interface to integrate with other security system ONVIF

21. Lighten the burden imposed on an operatorImage may be copyright.

25. SD memory

27. 24h, 7days & 365 days operation

31. 15 Mega Pixel Camera Image may be copyright.

32. 16 Picture Quality Progressive Scan The Newest Panasonic IP camera with Progressive Scan The 1st Panasonic IP camera with 2:1 interlace

34. Because of fundamental weakness of the CMOS characteristic, the sensitivity of the PIXIM camera is approximately 3 times worse than the WV-CP480 based upon our actual measurement of the PIXIM camera. This disadvantage has been known in the market and the PIXIM camera is recognized to be used only for indoor application, not for low light outdoor.

35. In addition to the pixel based x128 dynamic range, general purpose camera the WV-CP480 can provides;

36. Auto back focus, 540 line, 0.5 lux sensitivity with adaptive DNR, auto image stabilizer, sabotage protection and BRAND AWARENESS & RECOGNITION

37. Overall conclusion:

38. Comparing PIXIM to the SUPER DYNAMIC III camera is not worthwhile from product positioning and commercial point of view.Confidential, internal use only

40. 19 Back Light Comp. Comparison Company A Company S WV-NS202A w/ SDIII ON Confidential, internal use only

42. Adequate impact resistance is established

43. Miniature mechanism to move CCD position provides small torque, and use of the miniature actuatorActual ABF Block

44. Face Detection WV-NP502/NW502S can detect up to 8 faces so that the camera can make face images clearer by adjusting iris and image condition.

48. Super Dynamic III

49. 30x Optical Zoom

50. Progressive Output

51. Super Sensitivity of 0.5lux@color

52. Horizontal Resolution 480TV lines (Typical)

55. Super Dynamic III

56. Progressive output

57. Minimum illumination of 0.7lux

58. 22x optical zoom

59. Auto-Track Clip and Demo

60. 360 View Demo

61. Network capability

62. MJPEG/MPEG4 dual output

63. SD Backup at network failure

64. PoE (IEEE802.3af)

65. 2-Way Audio

66. Easy installation

67. One touch fitting mechanismNew Features!! Drag & Zoom ** Simple Day/Night Mode Scheduling of Auto-Track, FTP, Alarms... 256 Speed Control w/ CU950 SD Start/Stop Recording View & Download of SD Images PTZ While in Multiscreen View

69. (Company A does not warranty PT mechanism for auto pan use)

70. High speed P/T control (Pan 300deg/sec Tilt 100deg/sec)

71. High-precision preset control w/ 64 preset positions

72. Preset sequence, auto panning feature

73. Easy One Touch Installation

74. Privacy zone masking feature up to 8 positions

76. Progressive Output

77. Vandal Auto Back Focus ** Demo

78. Day/Night Switching

79. PoE (IEEE802.3af)

80. x2.1 Variable Focal Lens

82. Option Heater (WV-CW4H) for cold environments. Works over POE! **

85. Dual MPEG4 and JPEG Output

86. Full Frame Encode MPEG4/MJPEG for 1CH* (Bank Example)

87. Full Screen option

88. Auto tracking control

89. Panasonic Camera Control Over Coaxial

90. Panasonic “Cable Compensation” (4000 ft. RG-59/U)

91. SD Back Up upon Network Failure**

92. Hardware Controller Support with the WV-ASM100**

95. Flexible System Design:

96. IP Solution

97. Analog Solution

98. Hybrid Solution

99. Various Alarm Management

100. Up to 64 Satellites System Capability

101. High Reliability

102. User-friendly Admin Console

103. No License Fee

105. 34 Large Scalability MPU955A has large scalability for surveillance systems. (Enhanced Level) Max System Size per MPU: Input 2048 x Output 512 Analog System Scalability Camera Monitor DVR/NVR Controller 2048* 512* 64* 64* Alarm SEQ User Satellite C1 C2 256 programs 1024 9999 64 128 steps/PGM * In case of IP or Hybrid system, the max number will change. ( -> Next page )

106. 35 Hybrid System Hybrid with NT304 in Single domain Max System Capacity per Domain: 2048 x 512 including 1023 i-Pro devices

107. 36 WJ-ND400Network Video Recorder High performance Network Video Recorder for Megapixel i-Pro Network Cameras

109. The WJ-ND400 can record up to 64 channels of audio.

110. 2 Gigabit Ethernet ports.

111. VMD motion search option with very fast Meta Data search.

112. Up 16 remote clients can connect to the NVR

113. 9 internal HDD slots (warm swappable) with 1TB HDD’s

114. 5 optional expansion bays for a total of 45 additional HDD slots.

115. “Sleep Mode” for HDD’s not recording to extend life of HDD

116. Expansion Bay connection via individual e-Sata ports.

117. Total HDD capacity = 54TB

118. Raid 5 and Raid 6 recording modes.

120. No hacking, virus attack, DoS (no Bill Gates Rules)

121. Easy HDD maintenance with pre-tested HDD’s

122. True pre and post alarm recordings. Some PC based IP recording solutions have limited pre/post options.

123. No camera license needed. Easy installation process

124. Some PC based IP recording solutions have stop recording to archive to a NAS.

125. Some PC recording solutions re-compress video signal at the server.

126. Anti-Virus may dramatically increase CPU usage level that may limit live view refresh rate when recording at high frame rates.

128. Warm Swap: HDD can be replaced without stopping recording9ＴＢ 9ＴＢ 9ＴＢ 9ＴＢ

130. CPU Speed 1GHz with 120 Megabits Throughput

131. 32 Cameras Real Time Recording at MPEG-4

132. 16 Cameras 10ips Recording at MJPEG

133. Embedded proprietary OS protects against hacking/virus/DoS attacks

134. In-house HDD drive screening process for higher reliability

135. Support 500GB HDD with 4 internal HDD = 2TB

136. Can add 6 additional HDD expansion units = 14TB Total

137. No Camera license required/ easy configuration

138. Multisceen, syncronized playback

139. Supports Raid 5 Recording ** ( minimum 3 HDD needed for Raid 5)

141. Maximum of 16 IP cameras

142. 48 Megabits Throughput Max

143. Can be playback connecting PC

144. HDD can be exchanged without stop recording

145. Recording hour can be extended by exchanging multiple HDDs

146. Removed HDD can be stored in secured place

147. SD data during network trouble can be downloaded and recovered while still recording

148. Audio recording & playback

149. On screen zoom using mouse wheel

150. Small size

151. 320GB HDD (WJ-HDD32)

153. Five things to balance Resolution Low Light Capability Dynamic Range Bandwidth Storage 43

154. Mega Pixel Discussion Issues Live digital zoom with no pixilation? You can either cover a larger area at VGA quality or a smaller area at Megapixel Quality (See next slide) Low light and S/N performance issues with Mega Pixel? ** Back-Focus issues with MP? Wide Dynamic Range issues with Mega Pixel? Full Mega Pixel Resolution over entire scene? High cost and high bandwidth usage for MP? MJPEG vs H264 Not all H264 is created equal

155. Megapixel Megapixel = Reduce Cameras 3 Megapixel camera covers an area more than 9 times as large as a VGA camera. But IMPORTANT in this mode it is VGA Quality video. If full megapixel quality is desired, it must use the same field of view as VGA camera. 3 Mega > 9 VGA 1.3 Mega = 4 VGA 2,048 1,280 1,532 640 960 480 VGA 1.3 Megapixel 3 Megapixel

156. メガピクセル訴求 The Quality of the lens is critical. Many Megapixel lenses will not reproduce Megapixel Resolution edge to edge Panasonic lenses are designed with full edge to edge resolution

157. Some Things to Consider Is the imager designed for motion video or just standard still picture? If imager is 1/3” (Most Common Format) and pixel density is increased 4-9 times pixels are smaller and gather less light. All pixels are not created equal. What is the size and shape? (Panasonic custom designed Octagonal Pixels vs rectangular) (Enhanced light gathering capability)

158. Whole picture resolution Optical Design for 3.0 MEGA pixel(Alignment) Actual CCD Alignment Ｚθ Ｘ Ｙ Ｙθ Ｘθ Individual alignment adjustment with a dedicated machine. Megapixel cameras require critical alignment of the imager against the optical axis. If alignment is off, parts of picture will be out of focus.

159. Example of Megapixel camera with improper imager alignment

160. Another Example

161. PanasonicNP502 Properly aligned imager

164. Sensitivity Company I CMOS 3 Megapixel

165. Sensitivity Company A CMOS 3 Megapixel

166. Mega Super Dynamic (Mega SD) Cameras without wide dynamic range cannot reproduce images on both bright areas and dark areas. * Most cameras in market don’t have a true wide dynamic range. Bright Dark 104 103 102 10 Luminance [lx] Narrow Narrow Only Dark Areas Only Bright Areas

167. Mega Super Dynamic (Mega SD) Mega SD technology provides 128x wide dynamic range which is sufficient to cover both dark areas and bright areas. Bright Dark 104 103 102 10 Luminance [lx] 128x Wide Dynamic Range

168. NP502 SD ON NP502 SD OFF NP502 SD OFF

169. Company Ar (3M)

170. NP502 Excellent color reproduction And dynamic range

171. Auto Back Focus (ABF) It is very difficult to manually get a proper focus position on Megapixel cameras because they have many more pixels and narrower range than VGA cameras. ABF function adjusts a focus position even on Megapixel cameras automatically. Also many Megapixel cameras can not hold focus in true Black and White Mode. Focus range comparison by picture size Good Bad Bad Manual focus adjustment is very difficult. 3M 1.3M VGA / NTSC : Proper focus position range

172. Poor dynamic range Company Ar (3M) Entire image has soft focus/ lower TVL Colors are muted

173. NP502

174. H.264 High Profile Better H.264 = Smaller Data Size & Better Picture H.264 Profiles Smaller Picture Data Size High profile Panasonic Extended profile Main profile Picture Quality Base line profile Company A Company P Competitors

177. Product Concept New CCD for Super Dynamic New UniPhier codec LSI New Super Dynamic Camera DSP Real-Time &High EfficiencyH.264 MegapixelSuper Dynamic Superior Image Easy installation and High reliability

178. 1.3M Real-Time Streaming Achieve full frame rate at lower bandwidth using H.264 compression.

179. Dynamic range ( Mega pixel Super Dynamic) NP502 w/ mega Super Dynamic Company C 2M HD camera claimswide dynamic function invisible invisible No other manufacturers have Mega Pixel Super Dynamic technology.

180. Company C

181. PanasonicNP502

182. Company C no Auto Back focus can not hold focus

183. Panasonic NP502

184. Company C claims wide dynamic range Inside

185. Company C Outside

186. Panasonic NP502 With Mega Super Dynamic Range Inside

187. Panasonic NP502 Outside

189. 3 Mega Pixel

190. H.264: Up to 1.3 MP (1280x960)

191. JPEG: Up to 3.0 MP (2048x1532)

192. Mega Super Dynamic (Mega SD)

193. Auto Back Focus (ABF)

194. Adaptive Black Stretch (ABS)

195. Sensitivity for low light condition

196. Face Detection

197. Local Storage: SDHC

198. Power over Ethernet (PoE)

199. Vandal Proof (only NW502S)

200. IP66, Dehumidification device for Outdoor (only NW502S)WV-NP502 WV-NW502S

201. Product Concept The Best H.264 IP Camera with All Panasonic Technology Security Market Tech Panasonic Market Tech NEW NEW H.264 & Full HD Technology CCD & DSP Technology Broadcast Plasma CCD Digital Signal Processor (DSP) +Accumulated Security Tech Blue-ray Player Camcorder Digital Camera Designed into cameras Designed into cameras Mega PixelSuperior image Super Dynamic Real Time & High Efficiency (H.264)

202. Triple Stream (1.3M pixel mode) Multiple streams including H.264, MPEG-4 and JPEG can be transmittedsimultaneously, enabling both real-time monitoring and high quality recording. MAX 15fps@1.3M pixel JPEG max frame rate may change at final version. Motion stream 1 MAX 30fps@1.3M pixel Motion stream 2 MAX 30fps@VGA Motion stream 1 Motion stream 2

203. Face Detection WV-NP502/NW502S can detect up to 8 faces so that the camera can make face images clearer by adjusting iris and image condition.

204. Local Storage WV-NP502/NW502S support SDHC card and SD card as local storage. They will record pictures locally when a serious network problem happens.

205. Power over Ethernet (PoE) PoE = Easy Installation = Save Cost WV-NP502/NW502S support PoE to send image data and get power through a network cable. 12V/24V dedicated power lines are not needed to install anymore. Network Switch supporting POE Video Stream Power Network Cable 12V/24V Power

206. Features for Outdoor WV-NW502S is designed for outdoor usage and long life. IP66 Water & Dust resistant Anti-Humidity Dehumidification Device -22℉ to 122℉ Operation from -22F w/o a heater

207. Panasonic Wins Best New IP Device at ISC-West 2009 WV-NP502