TO BOLDLY GO…     FROM INFORMATION     TO UNDERSTANDING                @stephenanderson                    #BigD12
ProductStephen P.   Strategy                        aND                       n             Deonsisuglting             C A...
ProductStephen P.   Strategy                        aND                       n             Deonsisuglting             C A...
ProductStephen P.   Strategy                        aND                       n             Deonsisuglting             C A...
information
How do we make sense ofcomplex information        information?
USER EXPERIENCE          THE EXPERIENCE ECONOMY        DESIGNING FOR EXPERIENCES               BRAND EXPERIENCES       EXP...
communications layer   presentation       layer    The ‘thing’      itself    perceptions
COMPANY     SPACEcommunications layer   presentation       layer    The ‘thing’      itself    perceptions    PERSONAL    ...
COMPANY                          SPACE              EM                                                PH                  ...
http://www.poetpainter.com/thoughts/article/classifying-experiences
http://www.poetpainter.com/
http://www.poetpainter.com/
The Blue Sky of BenefitsFinally, something good!Drowning in a Sea of Deductiblesamount of money that the insured must pay ...
The Blue Sky of BenefitsFinally, something good!                                                 Co-insurance             ...
(Buying a house)
In addition to the down payment, youll also have to payclosing costs -- miscellaneous fees charged by those involved witht...
In addition to the down payment, youll also have to pay                                      closing costs -- miscellaneou...
ENLIGHTENMENT & UNDERSTANDINGBEWILDERMENT!(AND COMPLETE TRUST IN BROKER!)
ENLIGHTENMENT & UNDERSTANDINGBEWILDERMENT!(AND COMPLETE TRUST IN BROKER!)
ENLIGHTENMENT & UNDERSTANDING        SYNTHESIS        EVALUATION         ANALYSIS       APPLICATION     COMPREHENSION     ...
How do we make sense ofcomplex information        information?
Information is cheap.Understanding is expensive.–K ARL F AST | “Interaction and the epistemic potential of digital librari...
Information is cheap.Understanding is expensive.–K ARL F AST | “Interaction and the epistemic potential of digital librari...
AN EXERCISE!     LIST SOME THINGS YOUQ|   (OR YOUR     FIND              CUSTOMERS          CONFUSING                     ...
AN EXERCISE!     LIST SOME THINGS YOUQ|   (OR YOUR     FIND              CUSTOMERS          CONFUSING                     ...
AN EXERCISE!     LIST SOME THINGS YOUQ|   (OR YOUR     FIND              CUSTOMERS          CONFUSING                     ...
Information is cheap.Understanding is expensive.–K ARL F AST
Information is cheap.Understanding is expensive.–K ARL F AST
LIMITED WAYSABUNDANCE OF               (BIOLOGICALLY)   CRUD* TOOLS INFORMATION     1              2              3       ...
LIMITED WAYSABUNDANCE OF               (BIOLOGICALLY)   CRUD* TOOLS INFORMATION                    2              3       ...
1.   “TEMPERANCE. Eat not to dullness; drink not to elevation.”2.   “SILENCE. Speak not but what may benefit others or your...
20 hours of video uploaded to YouTube every minute50 million tweets per day72.9 products ordered on amazon per second700 b...
20 hours of video uploaded to YouTube every minute50 million tweets per day72.9 products ordered on amazon per second700 b...
http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
Fish Oil Makes You SmarterHere is an example of pure self-experimentation.Tim lundeen gave himself a cognitive test of 100...
http://dougkanter.files.wordpress.com/2012/01/databetes7729blog.jpg
http://www.ted.com/talks/lang/en/anders_ynnerman_visualizing_the_medical_data_explosion.html
Between people and machines,over 2.5 quintillion* bytes ofdata are created daily.*That’s 2,500,000,000,000,000,000!!      ...
CREDIT CARD PROCESSING                                                                              RED LIGHT CAMERASBetwe...
LIMITED WAYSABUNDANCE OF               (BIOLOGICALLY)   CRUD* TOOLS INFORMATION                    2              3       ...
LIMITED WAYSABUNDANCE OF               (BIOLOGICALLY)   CRUD* TOOLS INFORMATION                                   3       ...
YOUR BRAIN
WORKING   YOUR BRAINMEMORY
WORKING      YOUR BRAIN    MEMORY UNDERSTANDINGJUDGEMENT RELATIONSHIPS
Short-term memory iswhere the real work ofsense-making takes place          WORKING          YOUR BRAIN          MEMORY   ...
Freeze (or regret)          “maximizing / satificer”
Trust your gut.
Trust your gut.
Trust others.
Trust authorities.
Multitask (or try to!)
Develop better filters.
Develop better filters.    Its not informationoverload, its filter failureClay Shirky
Learn to cope.
Unplug.
Unplug.
Unplug.
Make sense of it all?
Make sense of it all?
All this begs the question:“Why?”For what purpose(s) are wecollecting, organizing, andmanaging all this information?
A      RCISE! N EXEIS SENTENCE:     TH  COMPLETE                 AND CONSUMEQ|“AS HUMA NS, WE COLLECT …”  INFORMATIO N IN ...
A      RCISE! N EXEIS SENTENCE:     TH   COMPLETE                 AND CONSUMEQ| “AS HUMA NS, WE COLLECT …”   INFORMATIO N ...
A      RCISE! N EXEIS SENTENCE:     TH   COMPLETE                 AND CONSUMEQ| “AS HUMA NS, WE COLLECT …”   INFORMATIO N ...
LIMITED WAYSABUNDANCE OF               (BIOLOGICALLY)   CRUD* TOOLS INFORMATION                                   3       ...
LIMITED WAYSABUNDANCE OF               (BIOLOGICALLY)   CRUD* TOOLS INFORMATION                 TO RESPOND
createreadupdatedelete
?an easier wayIs thereto understa nd healthinsurance plans?
The Blue Sky of BenefitsFinally, something good!                                                 Co-insurance             ...
?his page helpDoes tme d ecide whichcamera to buy?
Can you m ake it eas ier to spot?the patterns in the data?
Align by:   Date       Initial Release              11/26   12/9                            1/26                          ...
5 year old could use?Is this s omething a
?ih s helpDoes tme de  cide which flight I should     choose?
needs my attention?Do these help me foc us on what
March 2010                    Overall, your performance improved. However, while you did better                      (+21%...
THERE’S SOMETHING MISSING FROM ALL OF THESE...
THERE’S SOMETHING MISSING FROM ALL OF THESE...     RELATIONSHIPS!INCLUDING PROCESSES, PROPORTIONS & CHANGES OVE           ...
The initial stages of digital library developmenthave concentrated on accumulating, organizing,managing, preserving, and f...
The initial stages of digital library developmenthave concentrated on accumulating, organizing,managing, preserving, and f...
The initial stages of digital library developmenthave concentrated on accumulating, organizing,managing, preserving, and f...
Information is cheap.Understanding is expensive.
Information is cheap.Understanding is expensive.
VISUAL-                              PATTERNPERCEPTUAL   INTERACTIONS                            RECOGNITION    1         ...
VISUAL-                              PATTERNPERCEPTUAL   INTERACTIONS                            RECOGNITION              ...
http://goodexperience.com/2011/12/at-last-a-good-infogr.php
Why are infographics souseful for making sense ofcomplex information?
http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html
“PRE-ATTENTIVE PROCESSING”
“PRE-ATTENTIVE PROCESSING”
Form: Orientation
Form: Orientation   Line Length
Form: Orientation   Line Length   Line Width
Form:   Size
Form:   Size   Enclosure
Form:   Size   Enclosure   Shape
Form: Curvature
Form: Curvature   Proximity
Form: Curvature   Proximity   Proximity
Color:         Hue
Color:         Hue   Intensity
Spatial Position:              2-D Position
Motion:
HEARING       Short-term memory is where                 the real work of sense-making    TASTE                 takes plac...
HEARING         Short-term memory is where                       the real work of sense-making         TASTE              ...
HEARING         Short-term memory is where                       the real work of sense-making         TASTE              ...
HEARING         Short-term memory is where                       the real work of sense-making         TASTE              ...
http://www.storytellingwithdata.com/2011/06/learning-from-bad-graphics.html
http://www.storytellingwithdata.com/2011/06/learning-from-bad-graphics.html
A skateboarder holds on to themerry-go-round pictured to theright. The platform of themerry-go-round has a 7-footradius an...
http://worrydream.com/#!/SimulationAsAPracticalTool
http://worrydream.com/#!/SimulationAsAPracticalTool
VISUAL-                              PATTERNPERCEPTUAL   INTERACTIONS                            RECOGNITION              ...
VISUAL-                              PATTERNPERCEPTUAL   INTERACTIONS                            RECOGNITION              ...
There are three basic interactions:Conversing:                                                 Navigating:                ...
Thinking and doing.Thinking through doing.
Interactions allows  for serendipity:     http://vimeo.com/36579366
Interactions allows  for serendipity:                                 Watch this!     http://vimeo.com/36579366
Interaction is necessary forpersonalized understanding:
Interaction discourages   biased viewpoints:
Interaction discourages   biased viewpoints:
Interaction discourages   biased viewpoints:
VISUAL-                              PATTERNPERCEPTUAL   INTERACTIONS                            RECOGNITION              ...
VISUAL-                              PATTERNPERCEPTUAL   INTERACTIONS                            RECOGNITIONPROCESSING
Why do we know these are all the letter A?A A A AA A A AA AA A
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
“Message of Love from the Dolpins”(Message d’Amour des Dauphins)If you look at the vase you’ll probably agreethat it depic...
HEARING         TASTE         SMELL        TOUCH    SENSORY ORGANS            SHORT-TERM     LONG-TERM MEMORY             ...
HEARING         TASTE         SMELL        TOUCH                                             METAPHORS /SCHEMA    SENSORY ...
HEARING         TASTE         SMELL        TOUCH                                             METAPHORS /SCHEMA    SENSORY ...
HEARING         TASTE         SMELL        TOUCH                                          METAPHORS /SCHEMA    SENSORY ORG...
The Blue Sky of BenefitsFinally, something good!                                                 Co-insurance             ...
My “A-Ha!” moment about pattern recognition
Aesthetic                     Perceived                      Semiotics/   Conceptual   NarrativesAssociations             ...
Aesthetic                     Perceived                      Semiotics/   Conceptual   NarrativesAssociations             ...
Aesthetic                     Perceived                      Semiotics/   Conceptual   NarrativesAssociations             ...
Aesthetic                     Perceived                      Semiotics/   Conceptual   NarrativesAssociations             ...
Aesthetic                     Perceived                      Semiotics/   Conceptual   NarrativesAssociations             ...
Aesthetic                     Perceived                      Semiotics/   Conceptual   NarrativesAssociations             ...
Aesthetic                     Perceived                      Semiotics/   Conceptual   NarrativesAssociations             ...
Aesthetic                     Perceived                      Semiotics/   Conceptual   NarrativesAssociations             ...
Aesthetic                     Perceived                      Semiotics/   Conceptual   NarrativesAssociations             ...
Aesthetic                     Perceived                      Semiotics/   Conceptual   NarrativesAssociations             ...
“Data to Ink Ratio”
Unde rstanding  “Data to Ink Ratio”
Information is cheap.Understanding is expensive.–K ARL F AST
3 FORCES RELATED TO INFORMATION                LIMITED WAYSABUNDANCE OF               (BIOLOGICALLY)     CRUD* TOOLS INFOR...
Why this is thrilling…
Understanding what is alreadyknown, but hasn’t been shown
http://mattmckeon.com/facebook-privacy/
http://mattmckeon.com/facebook-privacy/
http://mattmckeon.com/facebook-privacy/
http://mattmckeon.com/facebook-privacy/
http://mattmckeon.com/facebook-privacy/
http://mattmckeon.com/facebook-privacy/
Creating a shared platform     for conversation
http://www.slideshare.net/danroam/healthcare-napkins-all
http://www.slideshare.net/danroam/healthcare-napkins-all
http://www.slideshare.net/danroam/healthcare-napkins-all
http://www.businessmodelgeneration.com/
http://www.businessmodelgeneration.com/
Exploring what is unknownA single DNA sequencer cannow generate in a day whatit took 10 years to collect forthe Human Geno...
Exploring what           is unknownhttp://datavisualization.ch/tools/pathline-connecting-designers-with-scientists/
Exploring what           is unknownhttp://datavisualization.ch/tools/pathline-connecting-designers-with-scientists/
http://www.ted.com/talks/aaron_koblin.html
Thank you!slideshare.net/stephenpa  getmentalnotes.comStephen P Anderson         .@stephenandersonwww.poetpainter.com
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
To Boldly Go… From Information to Understanding
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To Boldly Go… From Information to Understanding

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For all our accumulated information there's a clear absence of understanding. Are sensemaking tools the next big thing?

(Keynote give at Big Design 12: http://bigdesignevents.com/sessions/to-boldly-go-from-information-to-understanding )

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  • key
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  • Seconded - would be great to get some page notes ;) Thanks for sharing the deck though.
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  • Great deck. Was this recorded/shared anywhere? I'd love to hear your voice behind the slides.
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Transcript of "To Boldly Go… From Information to Understanding"

  1. 1. TO BOLDLY GO… FROM INFORMATION TO UNDERSTANDING @stephenanderson #BigD12
  2. 2. ProductStephen P. Strategy aND n Deonsisuglting C Anderson
  3. 3. ProductStephen P. Strategy aND n Deonsisuglting C Anderson
  4. 4. ProductStephen P. Strategy aND n Deonsisuglting C Anderson
  5. 5. information
  6. 6. How do we make sense ofcomplex information information?
  7. 7. USER EXPERIENCE THE EXPERIENCE ECONOMY DESIGNING FOR EXPERIENCES BRAND EXPERIENCES EXPERIENCE DESIGN STRATEGY CUSTOMER EXPERIENCE MANAGEMENT EXPERIENTIAL MARKETINGWHAT CREATES A GREAT EXPERIENCE…?
  8. 8. communications layer presentation layer The ‘thing’ itself perceptions
  9. 9. COMPANY SPACEcommunications layer presentation layer The ‘thing’ itself perceptions PERSONAL SPACE
  10. 10. COMPANY SPACE EM PH AS S IS ON IS O EMPHA BR AND N ECT communications layer BUI DIR G LD AGIN ING M ESS presentation layer The ‘thing’ itselfRATIONAL EMOTIONAL perceptions AP PE TO AL RE S TO AS A LS ON PE S AP T ION E MO PERSONAL SPACE
  11. 11. http://www.poetpainter.com/thoughts/article/classifying-experiences
  12. 12. http://www.poetpainter.com/
  13. 13. http://www.poetpainter.com/
  14. 14. The Blue Sky of BenefitsFinally, something good!Drowning in a Sea of Deductiblesamount of money that the insured must pay before anybenefits from the health insurance policy can be used.
  15. 15. The Blue Sky of BenefitsFinally, something good! Co-insurance This is usually a percentage amount that is the Co-payments insureds responsibility. A common co-insurance split is 80/20. This means that the insurance The co-payment is a fixed amount that company will pay 80% of the procedure and the the insured is required to pay at the time insured is required to pay the other 20%. of service. It is usually required for basic doctor visits and when purchasing 100% prescription medications. 90/10 $10/ $45 / $55 80/20 $10/ $35 / $45 Emergencies and Specialists Office Visits Prescriptions Endocrinologist, oral surgery, broken wrist, chiropractor, x-rays Pharmaceutical Deductible $250/pp ? Individual DeductibleDrowning in a Sea of Deductiblesamount of money that the insured must pay before anybenefits from the health insurance policy can be used. Family Deductible
  16. 16. (Buying a house)
  17. 17. In addition to the down payment, youll also have to payclosing costs -- miscellaneous fees charged by those involved withthe home sale (such as your lender for processing the loan, the titlecompany for handling the paperwork, a surveyor, local governmentoffices for recording the deed, etc.). The amount varies, but couldbe, say, $6000 on a $130,000 house. The range is all over the map-- from 1 to 8% of the price of the home, though more typically2-3%. These costs are significant -- especially after youve alreadyhad to come up with a lot of cash for the down payment.
  18. 18. In addition to the down payment, youll also have to pay closing costs -- miscellaneous fees charged by those involved with the home sale (such as your lender for processing the loan, the title company for handling the paperwork, a surveyor, local government offices for recording the deed, etc.). The amount varies, but could ome of the price of the h be, say, $6000 on a $130,000 house. The range is all over the map 8% the map --These costs 1 to from are significant -- especially after youve already -- from 1 to 8% of the price of the home, though more typically rThe range is all ove 2-3%. had to come up with a lot of cash for the down payment.
  19. 19. ENLIGHTENMENT & UNDERSTANDINGBEWILDERMENT!(AND COMPLETE TRUST IN BROKER!)
  20. 20. ENLIGHTENMENT & UNDERSTANDINGBEWILDERMENT!(AND COMPLETE TRUST IN BROKER!)
  21. 21. ENLIGHTENMENT & UNDERSTANDING SYNTHESIS EVALUATION ANALYSIS APPLICATION COMPREHENSION KNOWLEDGEBEWILDERMENT!(AND COMPLETE TRUST IN BROKER!)
  22. 22. How do we make sense ofcomplex information information?
  23. 23. Information is cheap.Understanding is expensive.–K ARL F AST | “Interaction and the epistemic potential of digital libraries”
  24. 24. Information is cheap.Understanding is expensive.–K ARL F AST | “Interaction and the epistemic potential of digital libraries” Read this! http://www.springerlink.com/content/4755373gw24g00l8/?MUD=MP
  25. 25. AN EXERCISE! LIST SOME THINGS YOUQ| (OR YOUR FIND CUSTOMERS CONFUSING /CLIENTS)
  26. 26. AN EXERCISE! LIST SOME THINGS YOUQ| (OR YOUR FIND CUSTOMERS CONFUSING /CLIENTS) • My AT&T phone bill • The world of artisan cheese s • IP addresses, domain names, hosting, email, URLs/U RIs, etc. • Playing the “rewards points” game w/ Hotels, Airlines Cr edit Cards • Understanding international sh ipping opt ions across carriers
  27. 27. AN EXERCISE! LIST SOME THINGS YOUQ| (OR YOUR FIND CUSTOMERS CONFUSING /CLIENTS) • My AT&T phone bill • The world of artisan cheese s • IP addresses, domain names, hosting, email, URLs/U RIs, etc. • Playing the “rewards points” game w/ Hotels, Airlines Cr edit Cards • Understanding international sh ipping opt ions across carriers • YOUR TURN!
  28. 28. Information is cheap.Understanding is expensive.–K ARL F AST
  29. 29. Information is cheap.Understanding is expensive.–K ARL F AST
  30. 30. LIMITED WAYSABUNDANCE OF (BIOLOGICALLY) CRUD* TOOLS INFORMATION 1 2 3 TO RESPOND
  31. 31. LIMITED WAYSABUNDANCE OF (BIOLOGICALLY) CRUD* TOOLS INFORMATION 2 3 TO RESPOND
  32. 32. 1. “TEMPERANCE. Eat not to dullness; drink not to elevation.”2. “SILENCE. Speak not but what may benefit others or yourself; avoid trifling conversation.”3. “ORDER. Let all your things have their places; let each part of your business have its time.”4. “RESOLUTION. Resolve to perform what you ought; perform without fail what you resolve.”5. “FRUGALITY. Make no expense but to do good to others or yourself; i.e., waste nothing.”6. “INDUSTRY. Lose no time; be always employ’d in something useful; cut off all unnecessary actions.”7. “SINCERITY. Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.”8. “JUSTICE. Wrong none by doing injuries, or omitting the benefits that are your duty.”9. “MODERATION. Avoid extremes; forbear resenting injuries so much as you think they deserve.”10. “CLEANLINESS. Tolerate no uncleanliness in body, cloaths, or habitation.”11. “TRANQUILLITY. Be not disturbed at trifles, or at accidents common or unavoidable.”12. “CHASTITY. Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another’s peace or reputation.”13. “HUMILITY. Imitate Jesus and Socrates.”
  33. 33. 20 hours of video uploaded to YouTube every minute50 million tweets per day72.9 products ordered on amazon per second700 billion minutes spend on FaceBook each month2.9 emails sent per second28,000 MMS messages are sent every second http://www.brainpickings.org/index.php/2012/01/10/network-michael-rigley/
  34. 34. 20 hours of video uploaded to YouTube every minute50 million tweets per day72.9 products ordered on amazon per second700 billion minutes spend on FaceBook each month …cell phone companies record much of the2.9 emails sent permetadata that travels with them, like location, second identity of the receiver, amount of data transferred, and the cost of the transmission. The average user28,000 MMS messages are sent every second has 736 pieces of this personal data collected every day, and different service providers retain this information for anywhere between 12 and 60 months. http://www.brainpickings.org/index.php/2012/01/10/network-michael-rigley/
  35. 35. http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
  36. 36. http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
  37. 37. http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
  38. 38. http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
  39. 39. Fish Oil Makes You SmarterHere is an example of pure self-experimentation.Tim lundeen gave himself a cognitive test of 100simple math problems, every day for 130 days.On day 80, he started taking double his normaldose of DHA (from fish oil), and his time tocomplete the math problems decreased. See thechart to right. http://quantifiedself.com/2011/01/results-of-the-buttermind-experiment/
  40. 40. http://dougkanter.files.wordpress.com/2012/01/databetes7729blog.jpg
  41. 41. http://www.ted.com/talks/lang/en/anders_ynnerman_visualizing_the_medical_data_explosion.html
  42. 42. Between people and machines,over 2.5 quintillion* bytes ofdata are created daily.*That’s 2,500,000,000,000,000,000!! http://www.overloadstories.com/2012/05/bigdata/
  43. 43. CREDIT CARD PROCESSING RED LIGHT CAMERASBetween people and machines, TOLLTAGSover 2.5 quintillion* bytes of EMAILdata are created daily. SMS UPLOADED PHOTOS & VIDEOS*That’s 2,500,000,000,000,000,000!! TWEETS, FB UPDATES WEB PAGES/BLOG POSTS ANALYTICS SEARCH QUERIES CLIMATOLOGICAL INFORMATION STORING HUMAN GENOME MORE SELF REPORTING DEVICES GOVERNMENT HEALTH DATA ONLINE LEARNING AND STUDENT ASSESSMENTS APIS MORE D http://www.overloadstories.com/2012/05/bigdata/
  44. 44. LIMITED WAYSABUNDANCE OF (BIOLOGICALLY) CRUD* TOOLS INFORMATION 2 3 TO RESPOND
  45. 45. LIMITED WAYSABUNDANCE OF (BIOLOGICALLY) CRUD* TOOLS INFORMATION 3 TO RESPOND
  46. 46. YOUR BRAIN
  47. 47. WORKING YOUR BRAINMEMORY
  48. 48. WORKING YOUR BRAIN MEMORY UNDERSTANDINGJUDGEMENT RELATIONSHIPS
  49. 49. Short-term memory iswhere the real work ofsense-making takes place WORKING YOUR BRAIN MEMORY UNDERSTANDING JUDGEMENT RELATIONSHIPSShort-term memory hasa limited amount space.
  50. 50. Freeze (or regret) “maximizing / satificer”
  51. 51. Trust your gut.
  52. 52. Trust your gut.
  53. 53. Trust others.
  54. 54. Trust authorities.
  55. 55. Multitask (or try to!)
  56. 56. Develop better filters.
  57. 57. Develop better filters. Its not informationoverload, its filter failureClay Shirky
  58. 58. Learn to cope.
  59. 59. Unplug.
  60. 60. Unplug.
  61. 61. Unplug.
  62. 62. Make sense of it all?
  63. 63. Make sense of it all?
  64. 64. All this begs the question:“Why?”For what purpose(s) are wecollecting, organizing, andmanaging all this information?
  65. 65. A RCISE! N EXEIS SENTENCE: TH COMPLETE AND CONSUMEQ|“AS HUMA NS, WE COLLECT …” INFORMATIO N IN ORDER TO
  66. 66. A RCISE! N EXEIS SENTENCE: TH COMPLETE AND CONSUMEQ| “AS HUMA NS, WE COLLECT …” INFORMATIO N IN ORDER TO make sense of the world and our place in it ...to increase/deepen our understanding. be better humans. ...to better understand our interests, beliefs and the world around us teach, grow personally or record events do- with intent affect change in ourselves or our environment make sense of future information by comparison/integration keep us learning and exploring our world
  67. 67. A RCISE! N EXEIS SENTENCE: TH COMPLETE AND CONSUMEQ| “AS HUMA NS, WE COLLECT …” INFORMATIO N IN ORDER TO make sense of the world and our place in it ...to increase/deepen our understanding. be better humans. ...to better understand our interests, beliefs and the world around us teach, grow personally or record events do- with intent affect change in ourselves or our environment make sense of future information by comparison/integration keep us learning and exploring our world How are we doing at designing for these real human needs?
  68. 68. LIMITED WAYSABUNDANCE OF (BIOLOGICALLY) CRUD* TOOLS INFORMATION 3 TO RESPOND
  69. 69. LIMITED WAYSABUNDANCE OF (BIOLOGICALLY) CRUD* TOOLS INFORMATION TO RESPOND
  70. 70. createreadupdatedelete
  71. 71. ?an easier wayIs thereto understa nd healthinsurance plans?
  72. 72. The Blue Sky of BenefitsFinally, something good! Co-insurance This is usually a percentage amount that is the Co-payments insureds responsibility. A common co-insurance split is 80/20. This means that the insurance The co-payment is a fixed amount that company will pay 80% of the procedure and the the insured is required to pay at the time insured is required to pay the other 20%. of service. It is usually required for basic doctor visits and when purchasing 100% prescription medications. 90/10 $10/ $45 / $55 80/20 $10/ $35 / $45 Emergencies and Specialists Office Visits Prescriptions Endocrinologist, oral surgery, broken wrist, chiropractor, x-rays Pharmaceutical Deductible $250/pp ? Individual DeductibleDrowning in a Sea of Deductiblesamount of money that the insured must pay before anybenefits from the health insurance policy can be used. Family Deductible
  73. 73. ?his page helpDoes tme d ecide whichcamera to buy?
  74. 74. Can you m ake it eas ier to spot?the patterns in the data?
  75. 75. Align by: Date Initial Release 11/26 12/9 1/26 x x xDark Knight 11/26 12/9 1/26 x x x Bolt 12/9 11/26 1/21 x x Benjamin x Button
  76. 76. 5 year old could use?Is this s omething a
  77. 77. ?ih s helpDoes tme de cide which flight I should choose?
  78. 78. needs my attention?Do these help me foc us on what
  79. 79. March 2010 Overall, your performance improved. However, while you did better (+21% increase!) following up on new opportunities, you didn’t have as many Wins this month (-14%) as in previous months NOTE: ACES ARE HIGH! 213 73 64 53 38 12 Leads Contacted Contacts Qualified Interviews Proposals Written Sales Closed! Closed & PaidWow. This was 112% While 73 isn’t a bad Text commenting on Text commenting on Text commenting on Text commenting onof your target. Good number, at 32% it’s this performance this performance this performance this performancejob!! below last months average of 45%. VIEW PIPELINE DETAILS FOR MARCH 2010 How does this compare? My Peers: Previous Months Leads Contacted Contacts Qualified Interviews Proposals Written Sales Closed! Closed & Paid
  80. 80. THERE’S SOMETHING MISSING FROM ALL OF THESE...
  81. 81. THERE’S SOMETHING MISSING FROM ALL OF THESE... RELATIONSHIPS!INCLUDING PROCESSES, PROPORTIONS & CHANGES OVE R TIME
  82. 82. The initial stages of digital library developmenthave concentrated on accumulating, organizing,managing, preserving, and facilitating access toinformation The next stage in the evolution ofinformation.digital libraries is transforming them fromsearchable repositories to knowledge environments environments.–K ARL F AST
  83. 83. The initial stages of digital library developmenthave concentrated on accumulating, organizing,managing, preserving, and facilitating access toinformation. The next stage in the evolution ofdigital libraries is transforming them fromsearchable repositories to knowledge environments environments.–K ARL F AST
  84. 84. The initial stages of digital library developmenthave concentrated on accumulating, organizing,managing, preserving, and facilitating access toinformation. The next stage in the evolution ofdigital libraries is transforming them fromsearchable repositories to knowledge environments.–K ARL F AST
  85. 85. Information is cheap.Understanding is expensive.
  86. 86. Information is cheap.Understanding is expensive.
  87. 87. VISUAL- PATTERNPERCEPTUAL INTERACTIONS RECOGNITION 1 2 3PROCESSING
  88. 88. VISUAL- PATTERNPERCEPTUAL INTERACTIONS RECOGNITION 2 3PROCESSING
  89. 89. http://goodexperience.com/2011/12/at-last-a-good-infogr.php
  90. 90. Why are infographics souseful for making sense ofcomplex information?
  91. 91. http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html
  92. 92. “PRE-ATTENTIVE PROCESSING”
  93. 93. “PRE-ATTENTIVE PROCESSING”
  94. 94. Form: Orientation
  95. 95. Form: Orientation Line Length
  96. 96. Form: Orientation Line Length Line Width
  97. 97. Form: Size
  98. 98. Form: Size Enclosure
  99. 99. Form: Size Enclosure Shape
  100. 100. Form: Curvature
  101. 101. Form: Curvature Proximity
  102. 102. Form: Curvature Proximity Proximity
  103. 103. Color: Hue
  104. 104. Color: Hue Intensity
  105. 105. Spatial Position: 2-D Position
  106. 106. Motion:
  107. 107. HEARING Short-term memory is where the real work of sense-making TASTE takes place SMELL TOUCHSENSORY ORGANS SHORT-TERM LONG-TERM MEMORY MEMORY UNDERSTANDING JUDGEMENT RELATIONSHIPS BALANCE PAIN TIME Short-term memory has a TEMPERATURE AND MORE! limited amount space.
  108. 108. HEARING Short-term memory is where the real work of sense-making TASTE takes place SMELL TOUCH SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY MEMORY UNDERSTANDINGPRE-ATTENTIVE PROCESSING JUDGEMENT RELATIONSHIPS BALANCE PAIN TIME Short-term memory has a TEMPERATURE AND MORE! limited amount space.
  109. 109. HEARING Short-term memory is where the real work of sense-making TASTE takes place SMELL TOUCH SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY MEMORY UNDERSTANDING UNDERSTANDINGPRE-ATTENTIVE PROCESSING JUDGEMENT RELATIONSHIPS BALANCE PAIN TIME Short-term memory has a TEMPERATURE AND MORE! limited amount space.
  110. 110. HEARING Short-term memory is where the real work of sense-making TASTE takes place SMELL TOUCH SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY MEMORY UNDERSTANDING UNDERSTANDINGPRE-ATTENTIVE PROCESSING JUDGEMENT RELATIONSHIPS RELATIONSHIPS BALANCE PAIN TIME Short-term memory has a TEMPERATURE AND MORE! limited amount space.
  111. 111. http://www.storytellingwithdata.com/2011/06/learning-from-bad-graphics.html
  112. 112. http://www.storytellingwithdata.com/2011/06/learning-from-bad-graphics.html
  113. 113. A skateboarder holds on to themerry-go-round pictured to theright. The platform of themerry-go-round has a 7-footradius and makes a completeturn every 6 seconds. Theskateboarder lets go at the 2oclock position in the picture,at which time she is 30 feetfrom the padded wall. Howlong will it take theskateboarder to hit the wall? http://worrydream.com/#!/SimulationAsAPracticalTool
  114. 114. http://worrydream.com/#!/SimulationAsAPracticalTool
  115. 115. http://worrydream.com/#!/SimulationAsAPracticalTool
  116. 116. VISUAL- PATTERNPERCEPTUAL INTERACTIONS RECOGNITION 2 3PROCESSING
  117. 117. VISUAL- PATTERNPERCEPTUAL INTERACTIONS RECOGNITION 3PROCESSING
  118. 118. There are three basic interactions:Conversing: Navigating: Manipulating:conveying intended moving from one touching, grasping, oractions through location or piece of handling visuallylanguage (i.e., the information to perceptible aspects (i.e.,mouth and talking). another (i.e., the feet the hands and handling). and walking). adapted from Karl Fast “Interaction and the epistemic potential of digital libraries”
  119. 119. Thinking and doing.Thinking through doing.
  120. 120. Interactions allows for serendipity: http://vimeo.com/36579366
  121. 121. Interactions allows for serendipity: Watch this! http://vimeo.com/36579366
  122. 122. Interaction is necessary forpersonalized understanding:
  123. 123. Interaction discourages biased viewpoints:
  124. 124. Interaction discourages biased viewpoints:
  125. 125. Interaction discourages biased viewpoints:
  126. 126. VISUAL- PATTERNPERCEPTUAL INTERACTIONS RECOGNITION 3PROCESSING
  127. 127. VISUAL- PATTERNPERCEPTUAL INTERACTIONS RECOGNITIONPROCESSING
  128. 128. Why do we know these are all the letter A?A A A AA A A AA AA A
  129. 129. http://imjustcreative.com/unevolvedbrands/
  130. 130. http://imjustcreative.com/unevolvedbrands/
  131. 131. http://imjustcreative.com/unevolvedbrands/
  132. 132. http://imjustcreative.com/unevolvedbrands/
  133. 133. http://imjustcreative.com/unevolvedbrands/
  134. 134. “Message of Love from the Dolpins”(Message d’Amour des Dauphins)If you look at the vase you’ll probably agreethat it depicts a man holding and kissing awoman from behind. What if I told you thatthe image in fact depicts a number ofdolphins?In fact it depicts both - it’s all a matter of howyour brain interprets it. Kids, who are“inexperienced” tend to see the dolphins.Grownups tend to see the loving couple, Somegrownups can’t even see the dolphins if theytry really hard.It’s all about what the brain expects andknows. If you know how to see a certainpattern, you’re more likely to see that pattern.
  135. 135. HEARING TASTE SMELL TOUCH SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY MEMORY UNDERSTANDING UNDERSTANDINGPRE-ATTENTIVE PROCESSING JUDGEMENT RELATIONSHIPS RELATIONSHIPS BALANCE PAIN TIME TEMPERATURE AND MORE!
  136. 136. HEARING TASTE SMELL TOUCH METAPHORS /SCHEMA SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY MEMORY UNDERSTANDING UNDERSTANDINGPRE-ATTENTIVE PROCESSING JUDGEMENT RELATIONSHIPS RELATIONSHIPS BALANCE PAIN SEMIOTICS TIME TEMPERATURE AND MORE!
  137. 137. HEARING TASTE SMELL TOUCH METAPHORS /SCHEMA SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY MEMORY UNDERSTANDING UNDERSTANDINGPRE-ATTENTIVE PROCESSING JUDGEMENT RELATIONSHIPS RELATIONSHIPS BALANCE PAIN SEMIOTICS TIME TEMPERATURE AND MORE!
  138. 138. HEARING TASTE SMELL TOUCH METAPHORS /SCHEMA SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY MEMORY UNDERSTANDING UNDERSTANDINGPRE-ATTENTIVE PROCESSING JUDGEMENT RELATIONSHIPS RELATIONSHIPS BALANCE PAIN SEMIOTICS TIME TEMPERATURE AND MORE!
  139. 139. The Blue Sky of BenefitsFinally, something good! Co-insurance This is usually a percentage amount that is the Co-payments insureds responsibility. A common co-insurance split is 80/20. This means that the insurance The co-payment is a fixed amount that company will pay 80% of the procedure and the the insured is required to pay at the time insured is required to pay the other 20%. of service. It is usually required for basic doctor visits and when purchasing 100% prescription medications. 90/10 $10/ $45 / $55 80/20 $10/ $35 / $45 Emergencies and Specialists Office Visits Prescriptions Endocrinologist, oral surgery, broken wrist, chiropractor, x-rays Pharmaceutical Deductible $250/pp ? Individual DeductibleDrowning in a Sea of Deductiblesamount of money that the insured must pay before anybenefits from the health insurance policy can be used. Family Deductible
  140. 140. My “A-Ha!” moment about pattern recognition
  141. 141. Aesthetic Perceived Semiotics/ Conceptual NarrativesAssociations Affordances Iconography Metaphor & Stories (shapes, colors, movement) (shadows, reflections, etc.)
  142. 142. Aesthetic Perceived Semiotics/ Conceptual NarrativesAssociations Affordances Iconography Metaphor & Stories (shapes, colors, movement) (shadows, reflections, etc.) Bouba-Kiki Effect
  143. 143. Aesthetic Perceived Semiotics/ Conceptual NarrativesAssociations Affordances Iconography Metaphor & Stories (shapes, colors, movement) (shadows, reflections, etc.)
  144. 144. Aesthetic Perceived Semiotics/ Conceptual NarrativesAssociations Affordances Iconography Metaphor & Stories (shapes, colors, movement) (shadows, reflections, etc.)
  145. 145. Aesthetic Perceived Semiotics/ Conceptual NarrativesAssociations Affordances Iconography Metaphor & Stories (shapes, colors, movement) (shadows, reflections, etc.)
  146. 146. Aesthetic Perceived Semiotics/ Conceptual NarrativesAssociations Affordances Iconography Metaphor & Stories (shapes, colors, movement) (shadows, reflections, etc.)
  147. 147. Aesthetic Perceived Semiotics/ Conceptual NarrativesAssociations Affordances Iconography Metaphor & Stories (shapes, colors, movement) (shadows, reflections, etc.)
  148. 148. Aesthetic Perceived Semiotics/ Conceptual NarrativesAssociations Affordances Iconography Metaphor & Stories (shapes, colors, movement) (shadows, reflections, etc.)
  149. 149. Aesthetic Perceived Semiotics/ Conceptual NarrativesAssociations Affordances Iconography Metaphor & Stories (shapes, colors, movement) (shadows, reflections, etc.) What do all these have in common?
  150. 150. Aesthetic Perceived Semiotics/ Conceptual NarrativesAssociations Affordances Iconography Metaphor & Stories (shapes, colors, movement) (shadows, reflections, etc.) What do all these have in common?
  151. 151. “Data to Ink Ratio”
  152. 152. Unde rstanding “Data to Ink Ratio”
  153. 153. Information is cheap.Understanding is expensive.–K ARL F AST
  154. 154. 3 FORCES RELATED TO INFORMATION LIMITED WAYSABUNDANCE OF (BIOLOGICALLY) CRUD* TOOLS INFORMATION TO RESPOND VISUAL- PATTERN PERCEPTUAL INTERACTION RECOGNITION PROCESSING3 CONSIDERATIONS RELATED TO UNDERSTANDING
  155. 155. Why this is thrilling…
  156. 156. Understanding what is alreadyknown, but hasn’t been shown
  157. 157. http://mattmckeon.com/facebook-privacy/
  158. 158. http://mattmckeon.com/facebook-privacy/
  159. 159. http://mattmckeon.com/facebook-privacy/
  160. 160. http://mattmckeon.com/facebook-privacy/
  161. 161. http://mattmckeon.com/facebook-privacy/
  162. 162. http://mattmckeon.com/facebook-privacy/
  163. 163. Creating a shared platform for conversation
  164. 164. http://www.slideshare.net/danroam/healthcare-napkins-all
  165. 165. http://www.slideshare.net/danroam/healthcare-napkins-all
  166. 166. http://www.slideshare.net/danroam/healthcare-napkins-all
  167. 167. http://www.businessmodelgeneration.com/
  168. 168. http://www.businessmodelgeneration.com/
  169. 169. Exploring what is unknownA single DNA sequencer cannow generate in a day whatit took 10 years to collect forthe Human Genome Project.
  170. 170. Exploring what is unknownhttp://datavisualization.ch/tools/pathline-connecting-designers-with-scientists/
  171. 171. Exploring what is unknownhttp://datavisualization.ch/tools/pathline-connecting-designers-with-scientists/
  172. 172. http://www.ted.com/talks/aaron_koblin.html
  173. 173. Thank you!slideshare.net/stephenpa getmentalnotes.comStephen P Anderson .@stephenandersonwww.poetpainter.com
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