Your SlideShare is downloading. ×
Defining A New Economic Model For High Quality Content In The Communications World 2015
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Defining A New Economic Model For High Quality Content In The Communications World 2015

532
views

Published on

Ken Engelhart of Rogers Communications in Canada discusses policy issues in the broadcasting arena

Ken Engelhart of Rogers Communications in Canada discusses policy issues in the broadcasting arena


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
532
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. IIC 2009 ANNUAL CONFERECE – Session 7 Defining a New Economic Model for High Quality Content in the Communications World of 2015 Ken Engelhart Senior Vice President - Regulatory Rogers Communications Inc. Tuesday, October 27, 2009
  • 2. CANADIAN HIGH QUALITY CONTENT
    • In Canadian Regulatory environment:
      • high-quality content = drama
    • Regulatory instruments:
      • CMF
      • Priority Programming
      • 150% time credit
  • 3. WHY IS DRAMA A CULTURALLY IMPORTANT PRODUCT?
    • Telling Canadian stories supports cultural objectives.
    • Canadians like to watch drama.
    • Drama is expensive to produce.
    • High-quality US drama is available at reasonable cost = very profitable.
  • 4. Does Drama Support Make Sense?
    • I am not here to criticize any of these four propositions.
    • My argument: Drama has such a poor economic return that subsidizing it is not a sustainable policy in English Canada.
    • (French Language Canada drama is more popular and subsidizing drama may be a sustainable policy in Quebec.)
  • 5. MURDOCH MYSTERIES
    • Popular
    • Good audience
    • Co-production with Britain
  • 6. MURDOCH MYSTERIES - FINANCES
    • $1.1 million per episode to produce = $14.5 million for 13 episodes
        • $14.5 M
        • _ 2.5 M Britain & International Sales
        • $12.0 M
        • _ 3.0 M CMF
        • - 5.0 M Tax credits
        • $4.0 M Cost to Rogers
    • Ad Revenue (several airings) = $500 K in year one.
  • 7. ENGLISH- LANGUAGE CANADIAN DRAMA
    • Will always need a large subsidy
    • Not an infant industry problem.
    • Not a sustainable policy.
  • 8. POLICY RECOMMENDATIONS
    • Let’s stop beating ourselves up on drama.
    • Let’s be happy with Canadian news, sports, game shows, entertainment & lifestyle and reality programming. (13 hours of drama = 200 hours of news.)
    • CMF should fund other types of shows.
    • Commission should drop Priority Programming requirements.