18. finding
CANADIAN TV DRAMA
in the
sea of abundance
goal: domestic supply to global demand
structure: make hits, not shows -- global profits on national content
* brain drain to brain gain
* investment to return on investment
* good business = great culture
brand: Can Con to Can Brand
* blockbuster + long tail
* private (great stories) + public (re-imagine CBC -- SAT/SDT)
*Canada Prize for Creative Excellence
analytics
19. Thank You
Irene S Berkowitz
iberkowi@ryerson.ca
@irenesberkowitz
Last Thursday, May 28, 2015, my MBA seminar in digital shift did a very informal “media scan” among our 22
students, average age 33. Less than half have cable. About ¾ have Netflix; about half use a VPN. Monthly
telecom spend (per individual, not household) is over 150. Most do care about Canadian content, for 2
reasons: (1) that its good and gives Canada a good reputation and (2) its economic impact. All of this seems
consistent with Let’s Talk TV findings.
