1. Building Effective Church Websites With SEO
https://tanie-pozycjonowanie-9.kinja.com/google-page-rank-pr-actual-vs-toolbar-1837573202
http://b3.zcubes.com/v.aspx?mid=1406444
http://buggecooney0.aircus.com/choosing-the-right-keywords-for-your-target-market44
https://gibson26gibson.skyrock.com/3325581124-Content-is-NOT-King.html
https://penzu.com/p/47e0d495
https://writeablog.net/holtmccoy43/how-search-engines-rank-web-pages
https://justpaste.it/2d503
http://dam32ottosen.aircus.com/free-one-way-backlinks41
https://penzu.com/p/0748b87c
https://squareblogs.net/hennebergkrog6/does-length-of-article-matter-for-seo
The majority of website advice and articles are targeted towards making money and business
minded people. Search Engine Optimisation is largely a science aimed at generating traffic
for websites- but this is mostly done with the aim of increasing revenue for the owner of the
website.
However not all websites have the aim of building revenue. Church websites certainly don't fit
into this category. Many churches are non profit organisations and a large number of
churches are interested in sharing their message, and they rely on donations and will ask for
them, but they view their websites in an entirely non commercial way. In fact because of this,
many churches and religious organisations don't even have websites, although this is
changing.
Church websites are largely information based. This information is aimed at converting a
person, encouraging a person with religious thoughts, providing religious materials regularly
(daily bible reading etc) or to push a certain stream of thought. Many local church websites
are also used to encourage church attendance in their area. Because of the purpose of
church websites, traditional commercial promotional methods are often not used.
Many religious leaders ignore popular marketing advice or advertising systems (such as
Adwords) or other forms of website promotion because is intrinsically linked with commerce -
but this is a mistake. In particular Search Engine Optimisation should be a large (if not the
most important) priority in the building of an information based website.
Search Engine Optimisation has several components to it - the external which involves link
building and other off site activities. It also has the internal which involves on-site
optimisation. This second component is crucial to church websites. This takes the information
about a local church and optimizes it on the website so that it captures traffic from Search
Engines in the Local Area. This is likely to and does lead to new people attending churches.
Let me give an illustration. In my home town of Mt Morgan, in Queensland Australia, I built a
very simple church website for Peace Apostolic Community. The site has audio sermons,
church newsletters and a blog and that is all.
I optimised the site with keywords that relate to its community, and to its activities so that
local people who search for those activities will see the church in the listings. So a new
person moves to Mt Morgan and is looking for a church to attend, they type into Google "Mt
Morgan Church" and the website for Peace Apostolic Community is displayed prominently at
the top in the Google Local Listings (more on this in a minute) and then further down in 6th
position as well.
No special promotion took place to achieve this position - there was no link building
campaign or advertising blitz. This result is simply a benefit from on site search engine
optimisation.
2. In addition, Google offers local businesses and organisations a Place listing. This is a free
service and each church should list for their community. This increases the chance of being
found in searches like the one described above.
The benefits from search engines come begin with proper optimisation of websites using
keywords, and this should be a priority for church and religious leaders. SEO simply means
taking the time to determine the proper keywords that are appropriate for a website, and
including them in the right places like titles, page names, headings and so on.
This article may be used without permission but a link to the church website designer page
must be included.