The science: 1) elevator pitch 2) the problem 3) the solution 4) market5) the business model 6) technology 7) competitors 8) marketing plan 9) team 10) milestones / $
Slide 1: The Elevator Pitch the idea, explained in 30 seconds keep it simple, stupid #protip: “Alien will be like Jaws in space” #protip: extra points for conﬁdence#protip: don’t assume the investor knows things
Slide 2: The Problem what problem are you solving? who’s hurting? #protip: the investor is (probably) a human.Humans have problems. If he knows what you’re talking about, you’ll connect.
Slide 3: The SolutionHow does your solution solve the problem you identiﬁed? Does it do it better than everyone else? How? #protip: Google is Altavista done right.
Intermission: Demo now that the investor knows about the problem and knows about the solution, it’s time to show some magic. #protip: don’t pitch me (or anyone) without an MVP#protip: demos fail, be prepared (remember Steve Jobs)
Slide 4: The Marketsize does matter if you are a venture capitalist #protip: niches are ﬁne, if valuable
Slide 5: Business Model how do you make money?describe your revenue sources, prioritized by potential direct: sales, subscriptions, goods indirect: ads, leads, afﬁliate programs#protip: not everyone can “worry about revenue later”#protip: Andrew Chen’s: The internet wants to be free, but you need to get paid: bit.ly/revenuemodel
Slide 6: Technology do you have a technological advantage? is your team made of superstars?#protip: investors love big tech advantages #protip: have a secret sauce
Slide 7: Competitionwho are they? current and potential.how do you stack up against them? be real and realistic.#protip: main differences: complexity, price point, open vs proprietary
Slide 8: Marketing how does your promotion chain work? how will you promote your product? what channels are you going to use? (pr/email/tv/seo/viral/afﬁl/widgets)#protip: channel volume, cost, conversion are 3 key metrics to determine the best promotion channels.
Slide 9: Teammore important than the product itself (see YC) important: experience, potential, background #protip: past success matters. repeat success is easier.
Slide 10: Milestones/$ how much do you need? how will you use this money? when are you using it?what are some of the key dates in the project? #protip: “get real”
Well done.You now have a degree in pitching. Now for how not to suck at it.