Vorzu - Lean Startup Machine NYC

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FInalist presentation for Lean Startup Machine NY on April 03, 2011

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Vorzu - Lean Startup Machine NYC

  1. * Ben, Steve, Hugh, Eugene, Mason
  2. *
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  5. *Users prefer *Users preferbrowsing curated list*Feedback loop *Startups preferis more matchingimportant thanmatching
  6. Risk assumptions Priority Results Dependencies over timeEarly Adopter 1 -> 1 Strong initial Technology,Demand traction website qualityStartup Demand 2 -> 1 Challenging Quality of early early results by adopters. Feedback # of signups loopStartup willingness to 2 -> 1 Insufficient Match quality. Costpay data of substitute services.Optimizing match 1 -> 2? Promising early New Registration.between users and results High quality usersstartup
  7. *
  8. *
  9. 12 Early Adopters6 Startup Founders
  10. 20 Interviews @ BestBuy + Apple6 Early adopters
  11. 9 Said questionnaire is too long 5 Said the language on landing site issub optimal
  12. “You want early adopters. You’re in f*cking Best Buy. What aboutmass-market big-box retail screams “Your questionnaire is Early – adopter….go where rich too damn long; andpeople shop / wealth could be tied your response to early-adopters…” categories should be condensed”. “What’s up with the copy on your landing page – too cool for school and cheesy”?
  13. *
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  15. *Mail Chimp Email Campaign *Segmented by: Advisors, Students working on Startups, LSM attendees, MassChallenge*Facebook Ads*Facebook and Twitter promotion *
  16. *
  17. 514 Total Recipients 67 Total Clicks 10 Total Survey Complete
  18. 64,630 Impressions 11 Click Through
  19. 100+ Total Signup 37 Total Survey Completes 24 Early Adopters 13 Startups
  20. Tunisia
  21. *Confirm high quality matches*Determine startups’willingness to pay*Optimize feedback loop *

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