Risk assumptions Priority Results Dependencies over timeEarly Adopter 1 -> 1 Strong initial Technology,Demand traction website qualityStartup Demand 2 -> 1 Challenging Quality of early early results by adopters. Feedback # of signups loopStartup willingness to 2 -> 1 Insufficient Match quality. Costpay data of substitute services.Optimizing match 1 -> 2? Promising early New Registration.between users and results High quality usersstartup
20 Interviews @ BestBuy + Apple6 Early adopters
9 Said questionnaire is too long 5 Said the language on landing site issub optimal
“You want early adopters. You’re in f*cking Best Buy. What aboutmass-market big-box retail screams “Your questionnaire is Early – adopter….go where rich too damn long; andpeople shop / wealth could be tied your response to early-adopters…” categories should be condensed”. “What’s up with the copy on your landing page – too cool for school and cheesy”?