Search engines have the potential to drive millions of visitors a month. Make sure your site is optimized for search engine traffic.
<ul><li>Establish SEO friendly architecture for the pages w/optimized URLs, Title Tags, and H1 Tags </li></ul><ul><li> Track and Increase the # of in-bound links to your site </li></ul><ul><li>Track and Increase the # of pages your site has indexed: “site: nameofyoursite.com ” </li></ul><ul><li> </li></ul>Helpful Resources about Search Engine Traffic: 68 Helpful SEO Tools
The more sites that link to you, the more sustainable traffic you build over time. Make sure you maximize the potential for referring traffic.
<ul><li>Populate a target list of blogs in your vertical that could cover your product or content </li></ul><ul><li>Monitor a list of 15 comparable websites and track all their online press from major publications </li></ul><ul><li>Track all sites linking into you and link back to them whenever possible </li></ul><ul><li>Helpful Resources about for Getting Referral Traffic: </li></ul><ul><li>Top Blogs List (with email contacts) </li></ul>
Digg, Reddit, StumbleUpon, Del.icio.us, Twitter and others are set up to help discover content on other sites and can be powerful sources for driving a significant amount of traffic.
<ul><li>Produce content appropriate for each community, each site has a different bias on what gets popularized </li></ul><ul><li>Track the number of friends you have in each community and have easy access to communicate with them (IM) </li></ul><ul><li>Maximize Pageviews by featuring related content in key positions on landing pages users visit from social media </li></ul>Helpful Resources for Getting Social Media Traffic: The Social Media Manual and Promoting Yourself on Twitter (by geekpreneur )
Get other major sites to integrate some core functionality of your site into their own as a value add
<ul><li>Get the list of the Alexa or Compete most popular sites on the web, and find all web properties that have a crossover with your site. </li></ul><ul><li>Widgets, Widgets, Widgets. </li></ul><ul><li>Be creative and persistent . </li></ul>Helpful Resources for Getting Traffic from Partnerships: Web 2.0 Distribution Deals
On the web, Content is King. Find ways to integrate refreshing content into the pages people visit most on your site, and you’ve given them a reason to come back for more.
<ul><li>Track your most trafficked pages & add in refreshing content </li></ul><ul><li>Identify ways to automatically generate refreshing content without having to manually edit and input it </li></ul><ul><li>Adapt your site structure to add in refreshing content if that is not a component </li></ul>Helpful Resources for Getting Traffic from Refreshing Content: How to Write Great Blog Content from Problogger
The viral loop is the process of turning users into marketers and thus exponentially increasing your traffic via your user base .
<ul><li>Promote a registration process, making sure to capture user emails </li></ul><ul><li>Integrate awards, points, leaderboards, recognition, self-Promotion. </li></ul><ul><li> </li></ul><ul><li>Establish auto-emails that are triggered based on various user behavior </li></ul>Helpful Resources for Getting Traffic from the Viral Loop: The Viral Coefficient
People come back to sites that solve a personal compelling need. Most of the time, we’re either thinking about Money, Health, or Love (or some derivative)
QUESTION: If you were the most popular site in your category, would it give someone a reason to come back to the site every day/every week?