Instinctiv

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Instinctiv

  1. 1. Instinctiv Media Labs Introductory Presentation
  2. 2. User Experience Lacking
  3. 3. Instinctiv Personalizes Your Music Experience Change the way users listen to music on your device with only one button
  4. 4. Instinctiv Shuffle <ul><li>Pay attention to user behavior </li></ul><ul><li>Sophisticated technology hidden behind a simple button press </li></ul><ul><li>2-way learning process </li></ul>
  5. 5. Skip Less. Play More. Instinctiv shuffle Random shuffle 61 Consecutive plays before skipping Instinctiv shuffle Random shuffle Percent of all playback Transforms shuffle from little-used feature into dominant mode of playback
  6. 6. Impressive User Adoption <ul><li>10% of available market in one month </li></ul><ul><li>#1 app on iPhone before introduction of closed system </li></ul><ul><li>99.4% user retention rate </li></ul><ul><li>2.5X as many users passed on firmware upgrade to keep shuffle application </li></ul>61 Instinctiv increases device stickiness
  7. 7. Global Reach The Instinctiv Shuffle is in 128 countries
  8. 8. Positive Press for Instinctiv Shuffle &quot;I'm convinced that Instinctiv Shuffle is absolutely badass” -Darryl
  9. 9. Bottom Line: People love it
  10. 10. Software-Driven UI Helps Differentiate Devices What differentiates successful devices? Intelligent UI that improves the user experience Software-driven UI maximizes the value of each interaction <ul><li>T9 for keyboards </li></ul><ul><li>Touch-sensitive clickwheels </li></ul><ul><li>“ Pinch & drag” for touchscreens </li></ul><ul><li>Song fingerprinting for radio </li></ul><ul><li>Instinctiv for smart playback </li></ul>
  11. 11. Ongoing Projects to Extend Instinctiv Technology Music Shuffle Smart Radio Search IPTV Shuffle
  12. 12. Business Model <ul><li>Revenue model is software licensing </li></ul><ul><li>Seeking mobile devices, carrier and appliance company partners </li></ul><ul><li>Goal is to become standard feature for all music playback devices </li></ul><ul><li>Developing consumer applications to validate technology and expand algorithm’s data library </li></ul>
  13. 13. Questions Thank you! Justin Smithline [email_address] 607-280-3333

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