4. In 2012, John Michaels was appointed head coach of the Men’s US Olympic Hockey team, striving for gold in 2014. John makes Jordan an assistant.
5.
6. John dies in 2014 half way through the Olympics, Jordan retreats back to Unionville.
7.
8. Cast and Crew Starring Kaitlin Jones as Jordan Michaels Edward Reader is John Michaels Jacob Ryan plays Team Captain Justin Farmer Kyle Lynch is Assistant Coach Riley O’Koon Phyllis Gitlin as Sandra Michaels Introducing Jessica Lynn as Paige Johnson (team trainer and Farmer’s love interest)
9. Production Schedule Shot in Minneapolis to support the US economy. Local residents to be used as extras. Pre-production starts February 19th, 2012. 1 month for town set-up. 3 months of taping. 1.5 years of post-production. 2 months of grassroots marketing leading to premier.
10. Grassroots 20 sessions of hockey clinics with Olympians sponsored by ‘Breaking the Ice’. Ages 12-18, boys and girls. 10 sessions won through lottery. 10 sessions won with an essay content about what the Olympic spirit means. Proceeds from merchandise and concessions to US Hockey. Marketing campaign in skating rinks, pro shops, sporting goods stores around the country.
11. Marketing Movie releases February 19th, 2014. The weekend before Olympic opening ceremonies. 2 movie premieres: One in Minnesota. Drive-in style. Second red carpet in New York City at Chelsea Piers. Skating party to follow. Film festivals: Tribeca/ESPN Sports FF, Sundance, SXSW. Tribeca/ESPN Film Festival Review Show.
12. What is DST?(Digital sensory transference) 3-D without glasses. Surround sound without ever seeing a speaker. Machines set up to pump in smells corresponding with scenes. Heaters and fans to simulate sunlight and cold winds. The goal is to stimulate the senses as if you were in the movie.
13. Company Partnerships Disney/ESPN Produced movies like: Mighty Ducks, Cool Runnings, Remember the Titans. USA Hockey Juniors, National teams, clinics and Olympics.
14. Why This Will Work The Olympic spirit is powerful marketing. Everyone loves sports movies. DST technology is an exciting time.
