コドモト企画書

•

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Tomoko Ueoka

横浜で地域の子育て情報を発信する「まちの子育て情報サイトコドモト」の2015年企画立案時の企画書です。

Small Business & Entrepreneurship

-CONFIDENTIAL- © 2017 HAGURE Inc. All Rights Reserved.
初めての子育て
家で赤ちゃんと二人きり
知らないことだらけで不安な日々

-CONFIDENTIAL- © 2017 HAGURE Inc. All Rights Reserved.
子どもを連れていると慣れた場所でもいつもと違います
出かけたい、でも不安
授乳室は？
エレベーターは？
子どもを連れて
食事できる？

-CONFIDENTIAL- © 2017 HAGURE Inc. All Rights Reserved.
子どもと入りやすい店
子どもと休憩できる場所
すぐ近くのことでもわかりません
子どもを遊ばせる場所

-CONFIDENTIAL- © 2017 HAGURE Inc. All Rights Reserved.
実は地域の子育て情報は
たくさん発信されています
掲示板
イベ
ント
広場
紙
紙
紙
紙
web
ブロ
グ
web
保育
園
自治
体
幼稚
園
自治体個人
企業
紙
掲示板
web
ブロ
グ
しかし求めている情報にはなかなか出会えません
遊び
場
支援
セン
ター
レス
トラ
ン
紙
多くの情報

-CONFIDENTIAL- © 2017 HAGURE Inc. All Rights Reserved.
子どもが成長すると
必要な情報も変わります
保育園
幼稚園
学校
学童
習い事
本当に知りたいことはネットでは見つかりません
基本的な情報は
検索すれば
見つかりますが…

-CONFIDENTIAL- © 2017 HAGURE Inc. All Rights Reserved.
世のママたちはどうやって
本当にほしい情報を得ているの？
ママ自身が歩いて調べる他のママ友との会話
つまり…地域の子育て情報は
その地域に住むママが一番知っているのです

-CONFIDENTIAL- © 2017 HAGURE Inc. All Rights Reserved.
ここからが本題です。

-CONFIDENTIAL- © 2017 HAGURE Inc. All Rights Reserved.
コドモトは
地域の子育て情報を提供します
この街の子育て情報はこのサイトを見ればわかる
そんな超ローカル情報を集めます
• 公園・有料/無料の遊び場
• 託児付きの施設
• 子ども連れで行きやすい病院
、飲食店、美容院、大型商業
施設
• 配送ありのスーパー
• 保育園の園庭開放等育児
支援事業
• 地区の幼児の集いの広場
• 子育て支援センターや
企業、個人のやっている
子連れ向けのイベント

-CONFIDENTIAL- © 2017 HAGURE Inc. All Rights Reserved.
コドモトは
ママ目線で情報を集めます
地域に住むママによるレポート良質なクチコミ情報
ママたち同士の話の中にしか
出てこなかったような情報がここにあります
リアルなママ目線でのチェックで
各施設を比較
口コミ投稿を他ユーザーが評価
内容の信頼性をチェック
■■■■■■■
そう思う
そう思わない

-CONFIDENTIAL- © 2017 HAGURE Inc. All Rights Reserved.
2017年3月18日オープン！
⚫ まちの子育て情報サービス
2017年10月現在での掲載施設
神奈川県内・主に横浜市内の公園と地域の無料の遊び場、
ショッピングセンターなど900ヶ所以上掲載！
横浜市を中心に続々と情報拡大！！

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