Structuring your Presentation - Cranky Talk 2011

Structuring your Presentation Samantha Starmer sstarme@rei.com @samanthastarmer http://www.flickr.com/photos/saroy/3455464539

me experience, web stuff: Amazon, Microsoft REI – Recreational Equipment, Inc. lead design, IA & experience teams teach at University of Washington

4 key principles1. start with you2. learn the environment3. build the bones4. leave time to adjust

1. start with you

1. start with you• what is the ONE thing?• think about the story• what is your style?• are you scared?

what is the ONE thing? http://www.flickr.com/photos/14617207@N00/4872111479

what is the ONE thing?• why are you speaking?• what is your point?• what is the ONE thing you want your audience to remember? http://www.flickr.com/photos/14617207@N00/4872111479

think about the story http://www.flickr.com/photos/sugarpond/3016905349

think about the story• beginning, middle and end (make sure there is an end)• all points to your ONE thing• how would you tell it to your grandma? to a child? http://www.flickr.com/photos/sugarpond/3016905349

what is your style? http://

what is your style?• formal or informal?• deep details or inspirational?• don’t try to be funny if it isn’t natural• get feedback. lots of it.

are you scared? http://www.flickr.com/photos/mindaugasdanys/3766009204/

are you scared?• the more nervous you are, the more structure you need• unless you are a very skilled improviser• in which case, you probably wouldn’t be in this class http://www.flickr.com/photos/14617207@N00/4872111479

2. learn the environment http://www.flickr.com/photos/brue/4806532954

2. learn the environment• scout the space• know your audience• build to your time limit• understand expectations

scout the space http://www.flickr.com/photos/mikecogh/4157191493

scout the space• ideal is to get on stage in advance, but learn what you can• note placement of lights, screens, podium• size and ‘feel’ of room should impact your structure http://www.flickr.com/photos/mikecogh/4157191493

know your audience http://www.flickr.com/photos/36714668@N02/4598065240

know your audience• size, level of expertise• what do they want from you?• voluntary or hostage?• bored or interested?• friendly or combative? http://www.flickr.com/photos/14617207@N00/4872111479

build to your time limit http://www.flickr.com/photos/wwarby/3297205226

build to your time limit• focus your topic on the time limit• focus your scope & detail on the time limit• the less time to prepare, the more structure you need• experience will improve your gut sense http://www.flickr.com/photos/wwarby/3297205226

understand expectations http://www.flickr.com/photos/kristin-and-adam/2778203028

understand expectations• do they expect results? or is the journey more relevant?• technical or high level?• what kind of assets/deliverables? http://www.flickr.com/photos/kristin-and-adam/2778203028

3. build the bones http://www.flickr.com/photos/ianturton/9555513

3. build the bones• free your mind• remember the story• just jump in• make it FUN!

free your mind http://en.wikipedia.org/wiki/File:PhrenologyPix.jpg

free your mind• don’t constrain too early• use your creative juice makers• let it percolate• be willing to throw out initial ideas• which means you need twice the planning time you expect http://en.wikipedia.org/wiki/File:PhrenologyPix.jpg

just jump in http://www.flickr.com/photos/ccheviron/3603397114

just jump in• don’t be afraid to scribble• paper prototype, but only if it works for you• get into the tool as soon as you have the guts (of the structure, but also the nerve) http://www.flickr.com/photos/ccheviron/3603397114

remember the story http://www.flickr.com/photos/sugarpond/3016905349

remember the story• ah, there is a point to all this• keep the narrative (linear or not) as your north star• throw out anything extraneous to the story• no matter how cool http://www.flickr.com/photos/sugarpond/3016905349

make it FUN!

make it FUN! • you should enjoy building the story • you should enjoy creating the structure • you will feel a quiet ping when it starts to come together

4. leave time to adjust http://www.flickr.com/photos/clintjcl/4001170877

4. leave time to adjust• lift your head out of the trees• remember the ONE thing• practice time is critical• minimum formula: 70%, 25%, 5%

lift your head out of the trees http://www.flickr.com/photos/mountjoy/5194910368

lift your head out of the trees• check the whole arc regularly• don’t get too hung up on the exact words or pictures• the whole is greater than the sum of the parts http://www.flickr.com/photos/mountjoy/5194910368

remember the ONE thing http://www.flickr.com/photos/14617207@N00/4872111479

remember the ONE thing• when you think you have it, go back to the beginning• is the ONE thing clear?• is your narrative intact?• does it flow? can you easily remember your points? http://www.flickr.com/photos/14617207@N00/4872111479

dress rehearsal is critical http://www.flickr.com/photos/evilpeacock/2194032579

dress rehearsal is critical• rehearse more than you want to• rehearse out loud• rehearse in presentation mode• rehearse with a timer• then CUT (if you have built the structure right, you should have too much vs. too little) http://www.flickr.com/photos/evilpeacock/2194032579

minimum formula http://www.flickr.com/photos/joao_trindade/4362414729

minimum formula• take the time allotted• multiply by 5 for the number of minimum dress rehearal minutes• multiply by 14 for the minimum number of building (in tool) minutes• e.g. 20 minutes = 100 minutes rehearsing ~4 ½ hours building untold weeks stressing  http://www.flickr.com/photos/joao_trindade/4362414729

structure is key http://www.flickr.com/photos/saroy/3455464539

1. start with you 2. learn the environment• what is the ONE thing? • scout the space• what is the story • know your audience• what is your style? • build to your time limit• are you scared? • understand expectations 3. build the bones 4. leave time to adjust• free your mind • lift your head out of the trees• remember the story • remember the ONE thing• just jump in • dress rehearsal is critical• make it FUN! • minimum formula: 70%, 25%, 5%

thank you!!Samantha Starmer sstarme@rei.com @samanthastarmer http://www.flickr.com/photos/baking_in_pearls/3960662314

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Structuring your Presentation - Cranky Talk 2011

by Samantha Starmer on Nov 20, 2011

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