Samantha Starmer

    • Seattle, United States
  • Work Customer Experience at REI (Recreation Equipment, Inc.)
  • Industry Retail
  • Website n/a
  • Recent conference talks
  • About After more than 13 years of customer focused work at companies like Amazon and Microsoft, Samantha Starmer is the Director of eCommerce Customer Experience at REI (Recreational Equipment Inc.). At REI, Samantha leads the teams focused on cross-channel experience strategy, digital design and architecture, content management and information architecture, and digital production. Samantha is passionate about creating and evangelizing for holistic customer experiences that provide delight across channels, time, and devices. She regularly teaches graduate courses at the University of Washington, is asked to speak at many conferences and events, and is active in experience design communities.
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analytics cross channel cross-channel customer experience design experience ia ias11 infocamp information architecture interaction design ixd marketing multi-channel omnichannel oz ia presenting retail service design user experience user experience design ux w2e webvisions wv11 xchannel more…

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