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IT AS ENABLER OF
ENTREPRENEURS
HIP
Srinivasan Tatachari
Give me six hours to chop down a tree and I will spend the first four sharpening
the axe.
Abraham Lincoln
LET’S BUY A BOOK
Ancient
Modern
HAPPY CUSTOMER?
Tracking
Condition
Complain
Redressal
Awareness of the book
Use
Share
Discuss
Initiate action
 Entrepreneur
 Emboldened
THE PURPOSE OF THE
BOOKK
OBJECTIVES OF THE
SESSION
INDIVIDUAL LEVEL – You, the entrepreneur
ORGANIZATIONAL LEVEL – You, your organization
IT
Information Technology
INDIVIDUAL LEVEL Becoming better at what
you do
IDEATION
Networking
Introspection
Mindmap tools
Note taking tools
RESEARCH
Search
RSS
Storing documents
Searching documents
NETWORKING/SHARING
Social Media
 Twitter
 Facebook
 Instagram
 Pinterest
 LinkedIn
 …
Email
Websites
Phone
PERSONAL
EXPERIENCES
Options?
PERSONAL
EXPERIENCES
Raised note on twitter
ACTION?
Red flag
OTHER BENEFITS
A HAPPY CLIENT
ORGANIZATIONAL
LEVEL
Helping the organization
become better at what it
does
IT IN THE
ORGANIZATION
The way we do things around here
What’s happening out there?
Intelligent organization/Corporate IQ
Flipside
Murphy’s law
INFORMATION TECHNOLOGY
ENABLER
ORGANIZATIO
N
CUSTOMER
CUSTOMER
Websites / CRM
Social Media
Customer service
THE ORGANIZATION
Email
MIS
ERP/CRM
Intranets
Knowledge Management
Collaboration
STAGE-WISE
Initial startup phase (information mostly in the founders’ heads)
 Freeware for websites – drupal/wordpress/Joomla
 Low cost domains
 Social media accounts/communities
 Shared responsibilities
 Spreadsheet software – freeware – kingsoft
 Presentation software – freeware – kingsoft
 E-commerce platform – freeware - prestashop, infibeam (paid)
 Outsourced IT services
 Free email
 Basic internet
STAGE-WISE
Small business enterprise phase (the way we do things here)
 webservers, website designs
 Social media – added responsibilities
 Accounting packages
 HR packages
 Software As A Service
 Email services/server
 Productivity tools like MS Office 365, google apps
 Client relationship tools like Salesforce
 Multiple devices
 Conferencing
 Dedicated high speed internet
 IT seen as enabler for various functions
 Investment needed
STAGE-WISE
Large organization phase (+whats happening out there?)
 Enterprise wide systems – ERP: SAP, Oracle
 Knowledge management systems – MS Sharepoint
 Inhouse dedicated email/web server
 Dedicated 24x7 high speed internet
 Conferencing
 Dedicated IT team – CIO
 Disaster recovery – multiple data centres
 IT importance is for granted
 Significant investments
AN EXAMPLE –
STARTUP 2012
MULTIPLE PRESENCE
OUR FRIENDS HERE
THAT’S ALL!

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IT as enabler of entrepreneurship slideshare