From the webinar - Reaching Audiences in New Ways: Social Media and Digital Signage The social media phenomenon has quickly spread and has changed the way people expect to receive information and communicate. Social media has changed the traditional one-to-many broadcast by connecting many-to-many through social media dialogues. Content consumers are transformed into content producers allowing you to strengthen your relationship and connection with your target audience. Digital signage can be used as a social media tool to reach key audiences more effectively. These are my slides as a speaker on the webinar sponsored by Digital Signage Today and Cisco.