What do you need to do to start SMS marketing campaign? You will find in this presentation tips on how to execute SMS marketing campaigns, growing your subscribers list and setting up campaigns. The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/

2.  SMS Marketing
– Executing Campaigns

4. 1. How to Execute SMS
Marketing Campaigns
2. Growing Your
Subscriber List
3. Setting Up Campaigns
4. A/B Testing How Tos

6. What do you need to do
to start these campaigns?

7. 1. SMS Marketing
Platform
2. Client

8.  Restaurant – The Knife
Restaurant (Miami)
 Spa – Amy’s Day Spa
(Tampa)

10. How Do We Build It Up?
What Do We Do?

11. Target Existing Fans
 Facebook
 Twitter
 Email Subscribers

12. It is likely that the
business have some
supporters out there on
Social Media or an Email
Newsletter

13. This group has already
shown willingness to
communicate with the
business, so we should
start here.

14. Facebook
 Cover Photo
 News Feed Posts
 Custom Form

15. Twitter
 Cover Photo
 Regular Tweets

16. Email Subscribers
 Strong Call to Action so
readers can take action

17. What To Display?
 Keyword + Shortcode to
make customers opt-in
 Incentivized Offer after
opt-in

18. The Knife Restaurant
“25KNIFE”
25% on all steaks and beers
during the World Cup

19. Amy’s Day Spa
“AMYSPA10”
$10 discount on any Nail
Treatments

20. A good reason for
customers to sign-up for
your text alerts is so that
they can receive offers or
discounts

21. Encourage sign-ups with
exclusive mobile
discounts and offers from
the get go

22. In the early stages of your
SMS campaign, as you’re
building the list, starting
with low value offers can
really help drive traffic

23. Once you’ve got people
opted-in, you can
leverage “spend and get”
campaigns or “Buy One
Get One” campaigns

24. Incentives don’t always
have to be monetary. You
can still have an effective
SMS campaign by
offering non-monetary
incentives

25.  Personalization – “We’ll
notify you when your
favorite item comes in”
 Reminders – “Your
shipment will be
delivered today”

26.  Engagement – “Tell us
how we can help you”
 Access – “Here is early
access to this special
thing just because you
are a loyal SMS sub

27.  Privileges – “Here is this
special thing we only
share with our SMS
VIPS”

28. The Knife Restaurant
25% on all steaks and
beers during the World
Cup

29. Amy’s Day Spa
$10 discount on any Nail
Treatments

30. Signing up for SMS alerts
is quick, easy, and can be
done from almost
anywhere. There is no
reason to limit efforts to
only online or mobile

31. Add your Keyword and
Shortcode to…
 In-Store displays
 Receipts
 Print Ads

32. Add your Keyword and
Shortcode to…
 Product Packaging
 Flyers
 Brochures

33. Add your Keyword and
Shortcode to…
 Tshirt
 Coupons
 Just about anywhere

34. Ask everybody if they’re subscribed…At
the register, online, when people ask
information, every customer contact
should include an invitation to join your
SMS subscriber list. Make it part of the
routine and business culture

35. It is best to pick a short,
single word that’s easy to
remember

36. Very Important:
Test to see what a
device’s auto-correct
does to the keyword you
have selected

37. How to Pick SMS
Keywords
 Keep it short
 Avoid special characters
 Make it memorable

38. If you are not providing
information or offers that
your audience finds
useful, you’ll lose the
subscribers and
discourage new sign-ups

40. Auto-replies are
customizable messages
that are automatically
sent back to someone
when they subscribe to
your SMS list

41. “Get 25% Off on all
Steaks and Beers during
World Cup game days at
The Knife. Show to any
staff to avail. Exclusive to
SMS members only”

42. “$10 Off on any Nail
Treatment for subscribing
to our SMS alerts. Good
for 1 treatment. Show to
manager to avail”

44. Take into account
relevant activities that
makes sense for the
business.
For example: 4th of July
offers

45. The Knife Restaurant
4th of July Offer

46. “Get a Free Dessert or
Coffee for every order of
any Grilled Meats. 4th of
July special only. Enjoy
the fireworks at The
Knife”

47. Amy’s Day Spa
4th of July Offer

48. “4th of July Special. Today Only for SMS
members. Get a FREE Manicure & Pedicure
if you get a 90-min Massage. Visit:
http://amysdayspa.com/ for rates”

49. Amy’s Day Spa
Regular Timing Offer

50. “Massage Mondays. Get a 10% discount on
any Massage service at Amy’s Day Spa.
Today Only for SMS members. Visit
http://amysdayspa.com for details”

51. You can send this out
every other Monday for
timing. You can do a
different offer next
Wednesday so you keep
your offers fresh.

52. You can also name offers
that you want to recycle
so your customers can
easily remember them.
Massage Mondays, Wax
Wednesdays, etc.

54.  It is expected that a majority
of US consumers will redeem
a mobile coupon
 28% of people who own a
mobile device redeemed a
coupon

55. This means that your
mobile coupons will be
redeemed which means
more sales for businesses

58. If an appointment
doesn’t show, you’ve just
missed a chance to earn
that extra revenue

59. Especially with Lawyers,
Doctors, Dentists where a
single appointment can
cost hundreds of dollars

60.  Send out text message
reminders
 Less expensive and less
intrusive than
automated phone
messages

61.  Phone call and SMS
reminders are more
effective than email
reminders. People
almost always answer
their phones

62.  SMS reminders are
available for all kinds of
phones be it a
smartphone or feature
phone

63.  Best way to reach
patients on the go

64. “General Healthcare: Dr.
House says you have an
appointment. July 9
10AM”

66. A/B Split Testing is a
method for testing two
variations of a campaign
to compare their
performances

67.  Helps boost ROI
 Allow more marketing
dollars to be invested in
the messaging that
drives the most sales

68.  Makes optimizing
future campaigns
possible

69. Whether your goal is to
increase response rates
or sales or reduce
unsubscribe rates, the
method is simple

70.  Write variations of the
SMS message
 Split recipients into two
lists
 Message A goes to one
list, Message B to other

71.  To track which campaign message
generates which responses, variations A
and B should ask customers to text to 2
different shortcodes

72.  If two shortcodes cannot be used, the
two messages should at least be sent a
few days apart

73.  Did one message have a
higher “open” rate than
the other?

74.  Of the number of
messages opened, did
one variation have a
higher response rate?

75.  Did one of the message
have a lower
“unsubscribe” rate?

76. Factors to take into
account with the
messages:
 Tone: Did both message
sound friendly or
professional?

77. Factors to take into
account with the
messages:
 Keywords: Was a
compelling keyword
used in one message?

78. Factors to take into
account with the
messages:
 Price: Did one version
include the price? Or
both?

79. Factors to take into
account with the
messages:
 Calls to action: How
were they different? Did
they both ask to text?

80. Factors to take into
account with the
messages:
 Time of day: Consider
testing to see if sending at
different times is a factor

81. Factors to take into
account with the
messages:
 Subscriber List: Some
campaigns may be more
effective with recipients
living in suburban zip codes

82. If one message
significantly out-performs
the other, principles used
in the most successful
message can be applied
to future campaigns

83. You can split test more
than two variations so
long as the recipient list is
large enough for a good
sampling.

84. A/B split testing and multi-variant testing
are excellent ways to ensure marketing
dollars are going where they pay off the
most and that each mobile campaign is
more effective than the last

85. No matter how well an
SMS or text ad campaign
performs, there is always
room for improvement

87. Any Questions?

88. Did you guys enjoy the
session?

89. Have a Good Day and
Take Care Everybody
See You Next Time!