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Boulevard Brewing Co. Social Media - The Tale of the Ale

by on Feb 24, 2012

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Boulevard Brewing Company's recent explosion of interest over their Christopher Elbow Chocolate Ale presented many marketing challenges, especially in terms of digital strategy and social media. This ...

Boulevard Brewing Company's recent explosion of interest over their Christopher Elbow Chocolate Ale presented many marketing challenges, especially in terms of digital strategy and social media. This presentation looks at the Boulevard social strategy as a whole, while Spiral16 provided our data-driven interpretation of what the crisis actually meant for the Kansas City-based brewer when retailers ran out of commercially available Chocolate Ale almost immediately. This presentation was given at the Taste, Tweet, Meet with Boulevard Brewing Company, sponsored by SociaI:IRL.

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Boulevard Brewing Co. Social Media - The Tale of the Ale Boulevard Brewing Co. Social Media - The Tale of the Ale Presentation Transcript