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#IHeartBourbon Twitter Party Recap Report

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This is the Twitter Party Recap Report for the #IHeartBourbon Twitter Party hosted by @FlowSocialMedia in September of 2014 to celebrate Bourbon Heritage Month along with more than a dozen different whiskey distillers from across the country we had an absolute reach of more than 1.3 MM people generating nearly 20 MM impressions from more than 400 people!

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#IHeartBourbon Twitter Party Recap Report

  1. 1. #IHeartBourbon Twitter Party Recap Report 12/11/2014 Prepared by Flow Social Media 1
  2. 2. Twitter Party Objectives 1. Bring the Bourbon Industry together to help celebrate Bourbon Heritage Month. 2. Create an opportunity for increased awareness and broadened reach for Bourbon Distilleries that participated. 3. Increase the sense of community among those who are passionate about alcohol and spirits. 12/11/2014 Prepared by Flow Social Media 2
  3. 3. Twitter Party Overview • Date: 9/23/2014 at 8 p.m. ET • Hosted by: @FlowSocialMedia • Co-Hosted by: @BourbonBlog, @ManTripping, @ChickVacations, @MenWhoBlog • Promotion: – Page on www.flowsocialmedia.com – Email blast from www.bourbonblog.com – Tweets and Social Shares by Hosts, Co-Hosts, and Distillery participants • Conversation included Men as well as Women and reached the core “bourbon” market but was designed to also engage those that love bourbon but are more “mass market”. 12/11/2014 Prepared by Flow Social Media 3
  4. 4. Distillery Participants 1. Four Roses - @4RosesBourbon 2. Woodford Reserve - @WoodfordReserve 3. Old Forester - @OldForester 4. Angel's Envy -@Angels_Envy 5. Few Spirits - @FewSpirits 6. Breckenridge Bourbon - @BreckDistillery 7. Hudson Whiskey - @HudsonWhiskey 8. William Wolf Pecan Whiskey - @ThinkLikeAWolf 9. Jefferson's Bourbon - @JeffsBourbon 10. Kings County Whiskey - @KingsCoWhiskey 11. Corsair Distillery - @CorsairArtisan 12. American Distilling Institute - @Distilling 13. Wild Turkey* - @WildTurkey * Wild Turkey was not an official sponsor but was extremely active after the Twitter party engaging and RT’ing posts. 12/11/2014 Prepared by Flow Social Media 4
  5. 5. Photos Shared During the Twitter party, there were 522 Tweets with images. This also led to the coining of a new catch phrase #Shelfie that continued for several days after the Twitter party ended! 12/11/2014 Prepared by Flow Social Media 5
  6. 6. Twitter Party Conversation Highlights 12/11/2014 Prepared by Flow Social Media 6
  7. 7. Top Participants (by followers) 12/11/2014 Prepared by Flow Social Media 7
  8. 8. Most Popular (by # Tweets/ReTweets) 12/11/2014 Prepared by Flow Social Media 8
  9. 9. More Most Popular (by # Tweets/ReTweets) 12/11/2014 Prepared by Flow Social Media 9
  10. 10. Twitter Party Results • Tweets: 3,641 • Impressions*: 19 MM • Unique Contributors: 423 • Absolute Reach: 1.3 MM In the first 10 minutes of #IHeartBourbon there were 200+ Tweets generating 1.6 MM impressions! * Impressions are also referred to as “timeline deliveries” and calculated by summing the followers for each Tweet that includes the hashtag #IHeartBourbon 12/11/2014 Prepared by Flow Social Media 10
  11. 11. Appendix 12/11/2014 Prepared by Flow Social Media 11
  12. 12. About Flow Social Media Marketing Services: • Influencer Relations • Content Marketing • Twitter Parties • Sponsored Blog Posts • Social Media Consulting • Event Marketing Flow was formed with the goal of connecting great brands with customer advocates and leading innovative social media campaigns that drive meaningful marketing results. Flow has now partnered with key blogger influencers including BourbonBlog, ManTripping, ChickVacations, and others to provide it’s social media expertise to the travel, leisure, and alcoholic beverages industries. Learn More: http://flowsocialmedia.com/about Contact Us: info@flowsocialmedia.com Flow’s Staff Have Lead Campaigns For Brands Including: 12/11/2014 Prepared by Flow Social Media 12
  13. 13. About BourbonBlog.com BourbonBlog.com is the top online resource for bourbon and globally one of the most influential sites covering spirits, cocktails, and associated lifestyle that these consumers crave. The community unites a highly socially engaged audience of responsible drinkers of legal age with world class editorial and visual content including original online videos from spirits festivals and distiller interviews . Learn More: http://www.bourbonblog.com Contact Us: tom@bourbonblog.com Featured By Leading National Media Including: 12/11/2014 Prepared by Flow Social Media 13
  14. 14. About ManTripping.com ManTripping.com was formed in 2008 initially to share awesome ideas for men’s travel including mancations and guys weekends. Since that time, the site has expanded to feature more “Men’s Lifestyle” coverage including Luxury Travel, Spirits, Restaurants, and Romantic Getaways. Learn More: http://mantripping.com/about Contact Us: info@mantripping.com Featured By Leading National Media Including: 12/11/2014 Prepared by Flow Social Media 14

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