The survey results provide insight into audience preferences for different elements of a thriller film. Respondents indicated that music and sound most affect their emotions. Darkness and blood were commonly noticed visual elements. Being followed was viewed as the creepiest storyline element. This informed the filmmakers' choices for their thriller opening, helping them feel confident that their selections around a vulnerable female character, use of romance, and storyline of a girl alone in a dark alley would appeal to audiences. The survey supported the creative decisions and validated the filmmakers' initial ideas.