Technologies Change / Behaviors Don’t
the pelags premise
Rick Robinson

History Says...

History Says...

History Says...

History Says...

PELAGS

Six Lively Sins of Success
P
E
L
A
G
S

Six Lively Sins of Success
Pride
P
Envy
E
Lust
L
Anger
A
Greed
G
Sloth
S

Pride

Pride
Reduce any friction at all between people and their ability
to deliver to the world what is in their head this moment

twitchamp

Envy
twitchamp

Envy
make tools that exploit the innocent desire to be (or live
vicariously through) someone else
twitchamp

Lust

Lust
geo-locationing, pictures, video, sound, profiles -- what
more could you need to make “connecting” easier?

Anger

Anger
with twitter there’s no reason to kick the dog: it’s an
opportunity to make an early release valve for fury

Greed

Greed
people active on twitter pay close attention to messages
from people who matter to them, and likely trust them if
they tweet that X product is good

Sloth

Sloth
indulge people’s laziness to a positive end
and you have a winner of a concept

Thank You!