Sonico launches its new OpenSocial container, and is looking for select Launch Partners

1. Launch Partners OpenSocial v0.8.1
April 2009

2. “The biggest social networking
site you’ve probably never
heard of.”

3. The Market
• Latin America’s internet population is over 150 million.
• Social networking is more used than email, with over 70% penetration over
internet users.
• Online Advertising is expected to grow two digits in 2009 across the board.
It’s one of the fastest growing Advertising Markets for Internet.
Internet Penetration in Latin America for the Top 6 Markets
*Source: internetworldstats
Population Internet Users % Penetration
Argentina
Brazil
Colombia
Mexico
Peru
Venezuela

4. Latam: Advertising Landscape
Advertising expenditure Internet advertising
Million USD Million USD
+25% +58% Internet represents
3.2%
of total advertising
expenditure
+26% +50% Internet represents
3.5%
of total advertising
expenditure
+9% Internet represents
+59%
2.8%
of total advertising
expenditure
Source: CACEM (Argentina), Intermeios (Brazil), CICOM (Mexico), ZenithOptiMedia, press clippings.

5. Welcome to Latin America
89% of our Audience is from Latin America
(That’s over 31 million LatAm users)
% of Latin American users over total user base
*Source: ComScore
Sonico 89%
Facebook 15%
MySpace 10%
We get Latin America.

6. Sonico Timeline
Global Reach
With English
Version
Portuguese
Speaking
Countries
Reach
Spanish
Speaking
Countries
Reach

7. Where We Are Now

8. Exponential Growth
Small user overlapping
with other Networks
- 34% with Facebook
- 38% with Hi5
(ComScore Feb. 2009)
Huge opportunity to
reach new audiences
that currently have no
access to social
applications!

9. The Audience
Over 35.000.000 registered users.
Latin America users: +31 Million
*April 2009
# Users
Brazil 7,647,457
Mexico 5,912,617
Colombia 4,425,612
Peru 3,398,870
Argentina 2,867,796
Venezuela 2,549,152
Spain 1,522,410
Chile 1,380,791
USA 920,527
www.sonico.com

10. Demographics

11. The Brands

12. Brands already advertised in Sonico
March, 2009 www.sonico.com

13. Press Coverage

14. Sonico in the Press
“Sonico: the biggest social networking site you’ve probably never heard of”
February 16, 2008
“An Argentine has built up the most important social network in Latin America”
March 1, 2008
“Flagging the concept of security, Sonico arrives at Brazil. The social network Sonico
has caught the attention in Brazil as Ibope / Netratings unveils the most popular
September 30, 2008
social networking sites in the country”
“The economic crisis has worsened the fall of TV, radio and press advertising but has
raised sales on the Internet. Worries for some, opportunities for others to develop
February 3, 2009
tools in social networks like Sonico”
Featured also in…

15. The Sonico Platform

16. Your Life Online
Photo / Video Sharing
Skins
Games / eCards
Birthday Reminders
Applications
PERSONAL
(friends & family)
Content Moderation Events
Music Profiles
PROFESSIONAL PUBLIC
(recruiters, work relations) (brands, politicians, etc.)
Branded Profiles
Professional Profile
Privacy Controls

17. The Platform
Facebook Sonico My Space
Is a communication utility with Is a customizable personal, public and Is a public environment with
some entertainment function. professional communication utility. anonymous users, and complex UI.
Users use their real names. Users use their real names. Most users have Nicknames.
Identities No profile picture moderation. All profile pictures are moderated. Anonymous environment.
No dedicated video or music efforts. Strong heritage with music.
Entertainment Mainly achieved through
Multiplayer Games, Music Band Section,
eCards. High Quality Applications. Poor Application environment.
Applications.
Full ProfessionalProfile, allowing you to No Professional Profile. Little
No Professional Profile. Possibility to
Professional categorize your connections.
differentiate your social from your organizing possibilities for
connections.
professional contacts.
Extremely structured environment, Strong differentiator. Users can design their Many design and feature options, but
Personalization limiting individuality. own look & feel for their profile page. extremely chaotic environment.
Facebook Platform Applications Open Social Applications are accepted. Open Social Applications are accepted.
Applications are accepted. Focus on local and high quality apps. Poor Quality control.

18. Applications Platform: OpenSocial 0.8.1

19. Why we prefer OpenSocial?
• Leverage a standards based platform:
– Allows easy app portability.
– Open source development.
– Extensible platform allows further integration into Sonico.
• OpenSocial has been adopted by a large developer community and major
social networking players.
• Apps have proven to fuel a value added experience for users.

20. Platform Roll-Out
Sonico OpenSocial Sandbox Launched! (April 2009)
We’ll be working with select launch partners that will be included in the first
production launch at the end of Q2.
Request access to sandbox at opensocial@sonico.com. Once approved, you’ll
be able to develop and test your app in Sonico’s environment.

21. The Partnership Opportunity
We’re looking for high quality apps for the initial launch.
 Participation in Sandbox is free. Appearing in the live Application
Directory is $99.99/month.
 All approved launch partners will receive free promotional inventory
valued at $1,000 for each application.
We invite you to:
• Leverage first mover advantage! Be one of the first to tap into +35Million users!
• Create high quality, value added apps that you’re able to monetize!
• Use viral channels to drive your apps’ engagement.

22. Key Information
Key dates:
Sandbox Launched: April 2009
Application/Developer deadline: First week June 2009
Production Launch: End of June 2009
Your application must be working and approved in the sandbox by the first
week of June to participate in Sonico’s OpenSocial launch.
Info & Documentation:
OpenSocial v0.8.1
http://sandbox.sonico.com/
Tech Contact:
Juan Sotuyo
opensocial@sonico.com

23. Anatomy of an Application in Sonico

24. Application Views
Sizes for the different views are the same as used by Orkut.
This will allow extremely low implementation cost for already developed apps.
Page where user decides to add the app and configure privacy
Preview
settings.
Application when shown in the "Apps Tab" of the user profile.
Profile view
This is the default view once the user adds the app.
Application shown in the full page.
Canvas view
Monetization allowed in this view.
Application when displayed in the user's main profile.
Home view
User can choose to display up to 5 apps in the home view.
Directory of applications in Sonico. App must be approved before
App Directory
going live into the directory.
Updated specs may be found at:
http://sandbox.sonico.com/app_dev_docs.php

25. Application Views
Preview View
• Users install the app and configure permissions while seeing this view
– It’s possible for the app to know in which instance you are by verifying if the application has access to the
owner and viewer.
• Other data that can be seen in this view:
– Friends that have this app installed.
– Other apps by the developer.
• Specs:
– Monetization within this view is not allowed.
– The preview has a default size of 500 x 300 px .

26. Application Views
Profile View
• This is the view for the Applications tab in a user’s profile
– User can sort order of applications.
– User can access canvas and configuration views from here.
• Information displayed should be the same for both the owner and guest
– Available actions should be the only difference between owner/guest.
• Specs:
– Automatic reproduction of video or audio is not allowed.
– Monetization within this view is not allowed.
– Default size of 500 x 200px .

27. Application Views
Canvas View
• User may access this view via the applications tab, profile or navigation bar.
• Only the owner of the application may access this view.
• Specs:
– Advertising is allowed within this view.
– The canvas has a default size of 800 x 600px .

28. Application Views
Home View
• This view is only used when user decides to place app in his profile.
• User may have up to 5 apps in his profile.
• Information displayed within this page should be as static as possible.
• Specs:
– Automatic reproduction of video or audio is not allowed.
– Monetization within this view is not allowed.
– The home view has a default size of 290 x 100px .

29. Application Views
Application Directory
• Applications must be approved to appear in the directory.
• The thumbnail and description provided by you in the XML is shown in this view.
• At launch, sorting will depend on relevancy for user including availability in user’s
default language. Plans are to factor in engagement metrics once the platform is live.

30. Interested in being one of the first apps
to reach millions of users?
Contribute shaping platform rules & success!
Info and Docs:
http://sandbox.sonico.com
Contact us!
opensocial@sonico.com

31. Thank You!
www.sonico.com