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Rebuilding
leadership and
business for the
21st century
- Leadership DNA for the 21st century
November 3rd, 2011

Sofus Midtgaard,
Managing Partner LeaderLab & Rebuild21
The shift from west to east...
http://www.time.com/time/
http://www.lantern-festival.com/wp-content/uploads/2010/03/The-water-dragon-lantern.jpg
http://www.thomasgoubin.com/page/3/?s=détente
“Destroy to build”
     Mao Zedong
Is it really a financial crisis
        we are facing?
I think what we face is far
      more serious...
I think we are facing a social,
   moral and institutional...



        http://blog.masslive.com/breakingnews/2008/11/WallStreet.jpg
...meltdown!




   http://www.seiu.org/
“There are two superpowers of the world
 today. The US president. And Moodys
  Credit Rating. And believe me it’s not
  allways clear who is more powerfull”
              Thomas Friedman 1996
What was Lehman Brothers
 credit rating the week up
   until the bankruptcy
 Semptember 15th 2008?
   Moody Scale: (A3, A2, A1, Baa, Ba, B, Caa, Ca, C )
A2!
How many in here
 have an MBA?
“Don’t get an MBA - get angry!“



              Anita Roddick,
          Founder The Body Shop
Too much of our management
 thinking is still rooted in the
     industrial revolution



      http://www.autolife.umd.umich.edu/Design/Gartman/D_Casestudy/Henry_Ford.htm
http://www4.army.mil/OCPA/uploads/large/scorecard.jpg
http://image28.webshots.com/29/4/45/65/2547445650093900837ygHryZ_fs.jpg
Grand 21st century challenges
 should be at the core of our
         innovation
Obesity




http://www.foodhealthnews.com/news/wp-content/uploads/2010/01/American-woman-obese.jpg
Depression




http://www.grafshepherd.com/images/archive/pills.jpg
Urbanization




http://knowledge.allianz.com/nopi_downloads/images/1_Tokyo_quer_miki.jpg
Oil dependence




http://knowledge.allianz.com/nopi_downloads/images/1_Tokyo_quer_miki.jpg
Lack of clean water...




  http://knowledge.allianz.com/nopi_downloads/images/1_Tokyo_quer_miki.jpg
The Meaning Organization
Will McInnes




video.rebuild21.org
http://www.apple.com/
“The need for information crosses all borders…”
Whats the higher meaning/
purpose of your organization?
Radical innovation come
from unexpected places
Nobody knew these
 guys back in 1998
http://cms.searchenginewatch.com/IMG/819/193819/bank-of-google.png?1315926124
http://www.apple.com/
What business are you in?
Tapping into the
 global brain...
From the genious of the few...
To the wisdom of the crowds...




        http://www.flickr.com/photos/60199581@N00/276638297/
Starbucks has recieved
more than 100.000 ideas
for business innovation
from customers
                 MyStarbucksIdea.com 2011




    http://www.flickr.com/photos/rudelovers/65007512/
More than 35% of P&G’s new
           Tekst
products come from customer
and partner networks
Source: Former CEO A.G Lafley, HBS




          http://www.noscruf.org/AG%20speech.jpg
How open, networked and
  responsive are your
     organization?
    Score: 1-10 (10 highest)
Marketing is not a
  department!
From Chief
Marketing Officer to...
Chief Listening Officer...
Paid                     Owned                     Earned


Print, Television, Radio,   Brochure, retail stores,
Magazines, Cinema,                                     Word of mouth,
                            company website,
Outdoor, Banners,                                      Facebook, Google+
                            Microsite, community,
Direct mail, SEM/Paid                                  Twitter, Digg, Youtube,
                            Facebook Fanpage,
Search, in-store media                                 Flickr, blogs, forums
                            Mobile apps etc.




     Strangers                  Customers                      Fans
How likely are you to
    recommend your
organizations or it’s main
  product to a friend or
        collegue?


     Score: 1-10 (10 highest)
LeaderLab
Sofus Midtgaard, Managing Partner


                                          Leaderlab unites leaders, innovators, thinkers and politicians
                                          around a strong belief that we have to rethink and rebuild
                                          business, organizations and politics for the 21st century.

                                          A more open, transparent and global world challenge us to
                                          rethink the way we do business, the way we organize and the
                                          way we lead.

                                          We believe successful businesses and organizations of the
                                          21st century will be more open, social, engaging and
                                          sustainable.

                                          We help leaders and companies rediscover and organize
                                          around meaning. We help leaders involve and energize
We unite leaders to rebuild leadership,   employees through open leadership. We help companies
business and organizations for the 21st   engage in co-creation and open innovation and transform
century.                                  customers into promoters.

                                          In LeaderLab we help organizations and leaders experiment
                                          with more open and engaging leadership-, business- and
                                          organizational designs for the 21st century. In short we help
                                          build business of the the 21st century.
LEADERLAB Advisory Board


Stig Ørskov,     Nickie Spile,     Lars Kolind,     Conny Kalcher,    Anne Skare         Kenneth Egelund
Executive VP,    Vice President,   Chairman,        Vice President,   Nielsen,           Schmidt,
JP/Politiken     Global R&D,       Grundfos Group   LEGO Group        Partner,           Global CIO,
                 Novozymes                                            Future Navigator   Carlsberg




                                    Male 50%
                                   Female 50%
                                        leaderlab.com
21st century business and constructive growth

    Next years conference: June 13th and 14th 2012


                    rebuild21.org




                                                     L LEADERLAB
Thank you for
your time and
engagement
- rebuilding leadership for the 21st century
November 3rd, 2011

Sofus Midtgaard,
Founder & Managing Partner,
LeaderLab & Rebuild21




Email: sofus@leaderlab
Web: www.leaderlab.com eller www.rebuild21.org
Twitter: @sofus

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Rebuilding finance, meaning and leadership