See Kash bhattacharya's presentation from WTM Social Travel Market 2012

1. "Luxury Hostels of Europe-
Rebranding the image of hostels"
Kash Bhattacharya

2. Video
My interview about Luxury Hostels for German
TV station RTL
2http://www.youtube.com/watch?v=lLeKEUqok
uQ

3. Why?
1) 29th April, 2011.
2) I suffer from Parcopresis
3) Last date: ‘I am a hotel kind of girl.When I
was 20 and had no money, I used to go to
hostels
4) Need to rebrand the image of hostelling
within the industry.
5) My readership is not in this room

4. To move away from the stereotypical
boring image of hostels

5. To something more cool & stylish 
POETS HOSTEL Lisbon

6. GALLERY HOSTEL Porto

7. MY BIG IDEA
Create a guide to Luxury Hostels of
Europe
Initial definition
A hostel that combines the luxury of a private
room in a hotel with the friendly, social vibe of a
hostel.
‘Not just a bed, an experience’

8. MY BIG IDEA
Visit 50 Hostels, 43 cities in 6
months.
5 key sponsors-easyJet, Travelzoo
UK, Busabout, TravellersPoint &
Interrail
Hostels pay a fee to be involved.
3 key elements
1. Real-time blogging
2. Blog posts
3. Wrapping up blog posts into a
free e-book: No guidebook on the
market or blog.

9. Coverage in Glamour , Cosmopolitan & Conde Nast
Traveller
Que! Spain biggest free newspaper & interviewed
on German National TV.

10. Impact
Visited 31 hostels, 27 cities and handed out
10000 postcards
#Luxuryhostels has received 12 million
impressions so far.
In April 2013, Travelzoo UK will send a copy of
the e-book to their 2.2 million subscribers

11. Thank you for listening!
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