External Community Building at Enterprise 2.0
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Social Media Club's Global Community Manager shared some of SMC's greatest lessons learned at Enterprise 2.0 2012 in Boston, MA.
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External Community Building at Enterprise 2.0
- 1. Jessica Murray @JessicaRMurray SocialMediaClub.org The Community BackChannel ENTERPRISE 2.0 BOSTON WORKSHOP, JUNE 2012 Growing Your Program, Going Global and Connecting Multiple Communities © Copyright 2012 Community BackChannel. All rights reserved. 1
- 2. #CMTYBC Workshop #e2Conf @YourTwitterHandle Jessica Murray Global Community Manager Social Media Club Socialmediaclub.org @JessicaRMurray Your Company Logo Here © Copyright 2012 Community BackChannel. All rights reserved. 2
- 3. #CMTYBC Workshop #e2Conf @YourTwitterHandle Global Community Building Lessons Learned 300,000+ Members 328 Chapters 52 Countries Your Company Logo Here © Copyright 2012 Community BackChannel. All rights reserved. 3
- 4. #CMTYBC Workshop #e2Conf @YourTwitterHandle Technology Challenge: Lack of resources created disparate communities with little brand consistency Solution: •Developed central hub to unite all SMC chapters & members •Ensure visibility into communities Your Company Logo Here © Copyright 2012 Community BackChannel. All rights reserved. 4
- 5. #CMTYBC Workshop #e2Conf @YourTwitterHandle Sustaining Growth Challenge: Access to abundance of educational resources online and content overlap across other Professional organizations Solution: •Network density •Diversity of thoughts •Introduce new members to mature members •Connect conversations between sub-groups Your Company Logo Here © Copyright 2012 Community BackChannel. All rights reserved. 5
- 6. #CMTYBC Workshop #e2Conf @YourTwitterHandle Support Advocates •Magic happens on local level - Content & community dynamic varies across the globe •Established stricter guidelines for new chapters & leadership •Encourage deeper community outreach Your Company Logo Here © Copyright 2012 Community BackChannel. All rights reserved. 6
- 7. #CMTYBC Workshop #e2Conf @YourTwitterHandle Case Study: Stronger support of chapter leadership w/ resources like official style guide, chapter management guidelines & more, along with more consistent communications internally and externally have lead to expansion into countries like Bahrain, Kuwait, Singapore, Mongolia and Kazakhstan. Your Company Logo Here © Copyright 2012 Community BackChannel. All rights reserved. 7
- 8. #CMTYBC Workshop #e2Conf @YourTwitterHandle Your Key Take-Aways 1. Develop guidelines early but be fluid 2. Maintain visibility 3. Unite members and conversations 4. Encourage community diversity 5. Listen & provide on-going support Your Company Logo Here © Copyright 2012 Community BackChannel. All rights reserved. 8
- 9. THANK YOU! Jessica Murray @JessicaRMurray Jessica@socialmediaclub.org Socialmediaclub.org © Copyright 2012 Community BackChannel. All rights reserved. 8
Editor's Notes
- Erica Advocacy 101 will cover things like WHAT ARE ADVOCATES? ADVOCATE PLANNING FRAMEWORK WHAT DO THEY DO? HOW DO YOU FIND THEM? WHAT MOTIVATES THEM? HOW DO YOU ENGAGE WITH THEM? HOW DO YOU REWARD THEM?