2. Ford CPO “What Drives You”
Program Overview:
The Ford CPO “What Drives You?” Nationwide Contest offered one (1) lucky winner the
opportunity to intern at Shape Magazine or Men’s Fitness Magazine for one (1) month. The program
was promoted in-book, online, on campus (via postering, student newspapers and career centers),
and virally on sites such as MySpace and Facebook.
3. Fitness For Fusion
Program Overview:
Modeled after AMI’s proprietary iShape online diet and
fitness program, Fusion For Fitness was an extensive
online, interactive fitness program targeting readers who
wanted to lose weight, firm up and get lean. In addition to
in-book and online promotional elements, the program
established regular dialog with consumers via daily
advertiser branded e-mails.
4. Get An Edge
Program Overview:
GET AN EDGE invited readers to sign up for a
FREE, 12-week personalized and interactive fitness
program, based on the fundamentals of triathlon
training. The program provided constant branding
for Ford as participants in the program checked the
GetAnEdge.com site and emails every day to
monitor their progress.
5. Jeep Fit For The Trail
Program Overview:
The JEEP Fit For The Trail custom website reached out to the
adventurous side of our readers. The 4-week training program
invited readers to sign up for a FREE, outdoor fitness program
customized to their outdoor interests. The program covered a wide
array of outdoor sports and activities -- hiking, rock climbing, skiing,
snowboarding, kayaking and mountain biking.
6. Abilify Reader Survey
Program Overview:
Using AMI proprietary research, AMI conducted a custom reader survey for
Abilify. Promoted via a bonus 1/3rd page, it included a call-to-action to a
magazine specific URL to take the survey. AMI also mailed the survey to
3000 readers, offering a $2.00 bill as an incentive to induce response.
7. CMT Music Awards & “Dale” Program
Program Overview:
To generate buzz for the CMT Music Awards, AMI created a
single page advertorial unit encouraging readers to invite their
friends over and create their own CMT Music Awards party. Also
included was a call-to-action to a custom micro-site where readers
could download cutout faces of the nominees and each party
attendee can be a celeb.
Program Overview:
To drive viewership for the CMT Movie Special, “Dale,” AMI
created a single page advertorial unit honoring the legendary Dale
Earnhardt. The advertorial also featured a Test Your Dale
Knowledge quiz, driving people online to a micro-site to take the full,
more extensive quiz and then see how they score. To add even
more incentive, readers were invited to enter in a sweeps to win a
trip for two to a Las Vegas stock car race with prime seats in the
Dale Earnhardt Terrace.
8. Olay Skin Cancer Takes Friends Program
Program Overview:
Educating readers on sun safety, this multi-platform program included high impact units in-book, a
custom online micro-site, a gift-with-purchase incentive, an in-store rack card program in grocery stores
and special in-store events at select Wal-Mart locations. All elements promoted the benefits of Olay
Complete and the importance of going for a skin cancer screening.
9. AXE “He Said, She Said” Promotion
Program Overview:
AMI created two sets of advertorials – one distinctively for the readers of Shape and one for the readers of
Men’s Fitness – both driving to a custom microsite to fill out a survey and enter in a sweepstakes. The full
page advertorial in Men’s Fitness surveyed our male readers on women “making the first move,” while the
full page advertorial in Shape surveyed our female readers on the good, bad and ugly details behind a
guy’s skin. The results from the girls survey in Shape will be featured in an upcoming issue of Men’s
Fitness and the results from the guys survey in Men’s Fitness will appear in an upcoming issue of Shape.
10. Enviga “The Great Burn” Promotion
Program Overview:
“The Great Burn” program was designed to give our
readers ideas for new and fun ways to burn calories, in
addition to drinking Enviga. The 1st phase of the program
featured two fitness pros from Exercise TV – both of whom
were incorporated into a series of in-book spread
advertorials and an extensive micro-site that included
interactive games and downloadable workouts. The
upcoming 2nd phase of the program will feature music
downloading and a gift-with-purchase incentive.
