1. Visual Description Analysis
For task 1 of HA4 I had to research motion Graphic
Examples, Idents, Credits, Stings and Interactive Menus. I
evidenced all my research by filling in the Motion Graphic
Analysis forms and I am now going to be comparing them
all. All together I analysed seven and they are, 1 ident, 1
interactive menu, 4 title credits and 1 sting. A big part of
this research was to look more into the technical side of
things, this involved looking at thing like the aspect ratio
and resolution sizes.
I started off the project by doing an ident; this was
one for channel 4. There isn’t much moving going on with the
objects that are actually in the ident as there is only one
thing moving and that is a tumble weed that spins across
the screen, however what they have done is the camera has
slowly moved during it to let us get glimpses of more of
the surroundings. The tumble weed starts off being in the
bottom right corner of the screen then it moves across
the screen it has been done in a particular way that make it
look as if the wind is blowing the tumbleweed and that is
why it is moving, when really it is a motion graphic animation
that has been added to make it look better and more
attractive to The audience of channel 4. Channel 4 has quite
a large audience range as it has programmes such as the
Simpsons on which kids like and then Hollyoaks for
perhaps teenagers to young adults then programmes like
come dine with me and four in a bed for older audiences
later on. Other things that are also shown is an American
diner, a garage and lots of signs that are flashing with
colour along with a giant number 4, also flashing and this
is to represent the channel that the ident is for.
The techniques that they have used for this ident are two
motion graphics, that’s the tumble weed that moves across
the screen and the flashing lights for the signs as they
weren’t actually there when they was shooting they was
added in afterwards for added effects to again make it
better for their audience. The only movement used in this
ident is the camera itself and although we can see the
tumble weed moving it’s a motion graphic. The whole ident
itself is quite dark but colours are coming off the
pinkness the sun causes in the sky and the colours off the
flashing lights, which are green, blue, red, yellow and

2. purple. Which are included in logo colours for channel 4,
which is what the ident is used for.
They have also included some more advanced techniques
such as Rotation. Rotation is used all the way through as it
is the way in which the camera and the tumble weed move.
Another technique is Blur, when the lights go out they sort
of dim then blur but then they come back on again seconds
after. Opacity is also used; this advanced technique comes
into the ident when the camera comes onto the light stands,
when they are shown.
So they have gone for something quite simple, in terms
of it being on a car park at an American diner with a garage
next to it and just showing some signs with a flashing 4 to
indicate the channel and a tumble weed for extra effect. I
think that they have done something more simple because of
their audience type as they provide channels more for an
older audience, however they do have some programmes
for younger audiences which is why they have added a
couple of effects such as the flashinglights as that’s
something that attracts younger people and the tumble
weed.

3. For credits I looked at the ending credits for the film Toy
Story 3. The credits were shown on a plain black
background with little clips and images from the film on
the left hand side next to the text that show the name of
the stars that played the characters and this text is
constantly each time another name is added to the bottom
of the list. Then the images and clips that are being shown
on the other side are being laid on top of each other every
time a new image is added but you can see the image that was
there before as each time that another image is shown you
can no longer see the image that was there before. They
also had music playing in the background. This film is an
animated comedy and its target audience is kids and it is
also categorised as a family film as it is something that
parents will watch with their kids. So for their audiences
purposes they have used bright eye catching colours and a
song that they will be familiar with because it is in the film
and then little clips from the film that they couldn’t use
because things went wrong and these scenes are meant to
be funny which is also for their audience. Although the
background is just black and the text white, they show
images and clips from the film and again because of its
target audience throughout the film bright colourful happy
colours are used so he ending credits scene gets is
colours from the clips and images that are being shown.
Animation has been used for the text making it go up each
time another name is added, so it still looks continuous
throughout, it has also been used for the pictures with the
way in which they enter and exit the screen.

4. For advanced techniques they have rotated the images,
they turn to the left side just as another image is about to
be applied on top of the existing image. Blue is used as the
text moves up and down as each time the text goes off it
blurs and fades just before it completely disappears.
Distortion is used as the image changes itself and turns
into another image from Toy Story 3.
So even though the channel 4 ident and Toy Story 3 ending
credits are different type of motion graphics they are both
use similar techniques but in different ways to attract their
target audiences so because channel 4 is more for an
older audience type they stuck to having things more plain
just with scenery for them to see and the 4 to show what
they are whereas to story 3 had clips, images, moving, texts
and music all to attract their target audience as there’s
was children. So I think they both used the right techniques
in order to attract them.
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