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1. Dear students get fully solved assignments
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ASSIGNMENT
DRIVE WINTER 2014
PROGRAM BBA
SUBJECT CODE & NAME BBA202- BUSINESS STRATEGY
SEMESTER 2
BK ID B1519
CREDITS 2
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Give the meaning of the following:
(a) Functions of Business strategy
Answer : Competitive Distinctions
A businessstrategyisusuallyashortdocument,nolongerthana page or so,that sets out the one or
twokeyelementsthatdistinguishacompanyfromits competition,andare mostlikely to contribute
to the company'slong-termsuccess.Forexample,anupscale clothier might decide its strategy is to
be the premier
B) Strategic Analysis
Answer : A strategic analysis for a business is one of the most basic and useful tools for strategic
business planning. Often, a strategic analysis will be referred to as a SWOT analysis; this is an
acronymfor the major divisionsof the analysis:Strengths,Weaknesses,Opportunities, and Threats.
Withinthese fourareas,youwill define yourorganization’spositionrelative to the competition and
operational environments. While many believe it is best used at the organizational level, when
properly implemented, a SWOT
2 Define strategic management. What are the causes for failure of Strategic Management?
Answer : Strategic management involves the formulation and implementation of the major goals
and initiativestakenbyacompany'stopmanagement on behalf of owners, based on consideration
of resourcesandan assessmentof the internalandexternal environmentsinwhichthe organization
competes.

2. Strategic management provides overall direction to the enterprise and involves specifying the
organisation's objectives, developing policies
Q.3 Write a brief note on the following:
a) Core competencies and their importance
b) Strategic leadership.
Ans : a) Core competencies and their importance:
A core competency is a concept in management theory originally advocated by two business
authors, C. K. Prahalad and Gary Hamel. In their view a core competency is a specific factor that a
businessseesascentral to the way the company or its employees work. It fulfils three key criteria:
 It is not easy for competitors to imitate.
 It can be reused widely for many
b) Strategic leadership:
Strategicleadershipprovidesthe visionanddirectionforthe growth and success of an organization.
To successfully deal with change, all executives need the skills and tools for both strategy
formulation and implementation. Managing change and ambiguity requires strategic leaders who
not onlyprovide asense of direction,but who can also build ownership and alignment within their
workgroups to
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