5 useful tips about children's book marketing

1. Tips about
Children’s
Book
Marketing

2. Keep it in mind……
Remember there are two groups
of people you need to appease on
children’s book marketing: the
child and the parent. For a
successful kids’ book marketing
plan, you need to keep the
following 5 tips in mind!
“
”

3. Tip 1 – Children’s Online Privacy Protection Rule
Make sure you familiarize
yourself well with the COPPA
(Children’s Online Privacy
Protection Rule Act) laws before
you run any online marketing
campaigns.
“
”

4. Tip 2 – A Good Website
A good website can help you gain
traffic and spread the word. Make the
site easy for parents, educators, and
kids to read and understand the story
outline. It will be helpful if you can
design the website more visual. For
attracting new audiences and keeping
the existing audiences, try to put up
some downloadable eBook samples,
or a reading group guide.
“
”

5. Tip 3 – A good relationship with
local librarians or school teachers
Word of month is a popular, efficient,
and free marketing tool to get your
campaign started. Make sure you
introduce yourself and your book to
local youth librarians and local youth
teachers. Feel free to volunteer to host
a book club or donate books or offer
to come in and teach a fun,
interactive lesson about the book’s
theme to kids.
“
”

6. Tip 4 – MOM MARKET
Believe it or not, moms rule the web.
They are ones recommending,
introducing, and discussing about
what-to read with their kids on social
medias. Make sure you follow some
moms’ blogs and introduce yourself
them. Meanwhile, offer a free
physical or e-copy of your book for
moms to read and ask for feedbacks.
“
”

7. Tip 5 – Book Marketing Service/Consultant
If it is the first time you are self-
publishing a children’s book, it is highly
recommended to contact a book
marketing service/consultant, like Smith
Publicity, to get some professional
advice and suggestions. A professional
book marketing service can help you
create press material about you and the
book.
“
”

8. Smith Publicity is one of the leading book marketing firms in the publishing industry and has worked with thousands of authors generating
media exposure.
Book Publicity, Book Marketing, Author Promotion and Book Promotion
Beginning in 1997, Smith Publicity has promoted thousands of books in every genre–from
"New York Times" bestseller titles to first time, self-published authors. As a premier book marketing
company, our job is to create a strategic plan for each client to build credibility, create awareness and
spark book sales through meaningful media coverage on television, radio, newspaper, magazine and/or
online outlets.
Smith Publicity's reach is international; our clients have the option to select U.S., Canada,
U.K. and English-language media campaigns worldwide.
We are unlike other book publicity firms – and proud of it. While there are many qualified
book promotion firms, there a very few who combine experience, cost-effectiveness and creativity with
a total commitment to client satisfaction.
We invite authors and publishers to contact us to discuss a strategic plan for their project.
Smith Publicity has offices in Cherry Hill, N.J. (main office) and Toronto.
Learn more about children’s book marketing: http://www.smithpublicity.com/book-publicity-
services/childrens-book-marketing/
Learn about our book promotion services: http://www.smithpublicity.com/book-promoters/