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THIS TIME LAST YEAR

A LOOK BACK BEFORE LOOKING FORWARD
CES 2014
STACY MINERO

2013: A LOOK BACK
Managing Director, Content Strategy
@slminero
!
AS WE HEAD INTO
CES 2014

…
2013: A LOOK BACK

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NOT MUCH

2013: A LOOK BACK

!
BUT SO MUCH

2013: A LOOK BACK

!
THIS TIME LAST YEAR

2013: A LOOK BACK

!
APPLE HADN’T

2013: A LOOK BACK

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MOTOROLA HADN’T

2013: A LOOK BACK

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HADN’T ROLLED OUT

2013: A LOOK BACK

!
HADN’T LAUNCHED

2013: A LOOK BACK

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&
HADN’T LAUNCHED THE
2013: A LOOK BACK

!
TAKING A BITE OUT OF
APPLE WITH

2013: A LOOK BACK

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WERE STILL MONTHS
AWAYS FROM LAUNCH

2013: A LOOK BACK

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AND WOULD SELL

DURING PEAK SALES.
2013: A LOOK BACK

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THIS TIME
LAST YEAR

2013: A LOOK BACK

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THE iPAD MINI WAS JUST

2013: A LOOK BACK

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APPLE HADN’T

2013: A LOOK BACK

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HADN’T

2013: A LOOK BACK

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HADN’T

2013: A LOOK BACK

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OR ANNOUNCED
FOR IN-APP
ADVERTISING.
2013: A LOOK BACK

!
THIS TIME
LAST YEAR

2013: A LOOK BACK

!
WAS STILL

2013: A LOOK BACK

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HADN’T RELEASED

2013: A LOOK BACK

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HADN’T ACQUIRED

2013: A LOOK BACK

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HADN’T ACQUIRED

2013: A LOOK BACK

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HADN’T LAUNCHED

2013: A LOOK BACK

!
HADN’T UNVEILED

2013: A LOOK BACK

!
AND WAS 11
MONTHS

IN	
  NOV	
  2013	
  

2013: A LOOK BACK

!
THAT WOULD VALUE
THE COMPANY AT

(IN NOVEMBER 2013)
2013: A LOOK BACK

!
THIS TIME LAST YEAR

2013: A LOOK BACK

!
HADN’T LAUNCHED A

2013: A LOOK BACK

!
HAD
USERS ON MOBILE.
2013: A LOOK BACK

!
AND GENERATED
FROM MOBILE ADS*
*Q4 ’12 EARNINGS REPORT
2013: A LOOK BACK

!
2013: A LOOK BACK

!
THIS TIME LAST YEAR,

2013: A LOOK BACK

!
HADN’T LAUNCHED

2013: A LOOK BACK

!
HADN’T LAUNCHED

2013: A LOOK BACK

!
HADN’T TESTED

2013: A LOOK BACK

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AND HAD

2013: A LOOK BACK

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NOW THEY HAVE

2013: A LOOK BACK

!
THIS TIME LAST YEAR

2013: A LOOK BACK

!
2013: A LOOK BACK

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2013: A LOOK BACK

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2013: A LOOK BACK

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$1.1B

$966MM

2013: A LOOK BACK

!

$400MM
HADN’T OFFERED

2013: A LOOK BACK

!
SNAPCHAT HADN’T

2013: A LOOK BACK

!
MAYBE SINCE DAILY
“SNAPS”
BY THE END OF 2013.
2013: A LOOK BACK

!
2013: A LOOK BACK

!
2013: A LOOK BACK

!
OR REVEALED
PLANS FOR

2013: A LOOK BACK

!
THIS TIME
LAST YEAR

2013: A LOOK BACK

!
HADN’T

2013: A LOOK BACK

!
OR DROVE MOBILE
USERS FROM

2013: A LOOK BACK

!
HADN’T PREMIERED

2013: A LOOK BACK

!
SCORED ITS FIRST

2013: A LOOK BACK

!
OR SURPASSED

2013: A LOOK BACK

!
ON THE

FRONT

2013: A LOOK BACK

!
HAD YET TO BE
UPLOADED.
2013: A LOOK BACK

!
AND
WAS MONTHS FROM
VERIFYING THAT YOUTUBE

2013: A LOOK BACK

!
2013: A LOOK BACK

!
THIS TIME LAST YEAR

2013: A LOOK BACK

!
2013: A LOOK BACK

!
2013: A LOOK BACK

!
2013: A LOOK BACK

!
2013: A LOOK BACK

!
2013: A LOOK BACK

!
2013: A LOOK BACK

!
KATIE COURIC WAS IN

2013: A LOOK BACK

!
NOW SHE’S INTO

2013: A LOOK BACK

!
THINGS MOVE FAST.

2013: A LOOK BACK

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2013: A LOOK BACK

!
2013: A LOOK BACK

!
2013: A LOOK BACK

!
2013: A LOOK BACK

!
2013: A LOOK BACK

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2013: A LOOK BACK

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2013: A LOOK BACK

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2013: A LOOK BACK

!
CONTRIBUTORS

2013: A LOOK BACK

!

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CES 2014: This Time Last Year. A Look Back Before Looking Forward.