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Blogging The Final Frontier
     These Are The Tools…



         facebook/smbftw or @smbfw

                            #smbfw
today’s plan

         Blogging The Final Frontier
             These Are The Tools…
•7:30 a.m. Breakfast & Networking
•8:00 a.m. Take your seat, pens & devices ready
•8:45 a.m. Open question time
•9:00 a.m. You can't hide from work any longer
we’re playing with » http://bit.ly/smbfwLiveshare

                facebook/smbftw or @smbfw

                                        #smbfw
what we are about

Networking & Knowledge:
Taking online relationships to the next level
by having offline interactions and extending
offline relationships to online networks.

At the Social Media Breakfast, we “feed your
belly and your brain.” ™




                                         #smbfw
connect with your host
                            2 t’s
Kevin Mullett
 kevinmullett.com
 twitter.com/kmullett
 facebook.com/kevinmullett
 linkedin.com/in/kevinmullett
 just google “kevin mullett”
 director of product development for Cirrus ABS




                                                  #smbfw
connect with our sponsor


Today’s sponsor:
Brand 1 Promotions is a Promotional Marketing Company that
specializes in custom marketing items for, Direct Mail,
Marketing Campaigns, Trade Shows (Pre, During, and Post
Show), Company Stores, and Safety Programs. We also have
over 500,000 off the shelf items that we can work with. Our job
is to draw attention to your brand with even the toughest of
buyers using creativity that makes them call your company!

contact Kevin Mullett to become a sponsor




                                                        #smbfw
connect with our panel
               Heather ツ
               @bodaciousgirl Fort Wayne, IN
               Half the time cooking, Half the time gardening, Half the
               time making art happen, Half the time bad with fractions.
               http://www.hecooksshecooks.com

                                                 Kevin Erb
                          @kevinerb Fort Wayne, Indiana
Director of Public Relations and Social Media at Ferguson
                                               Advertising.
                              http://kevinerb.tumblr.com/

               Eric Hall
               @ehdesign Fort Wayne, Indiana, USA
               I'm a web developer in the Fort Wayne, IN area. I love to think
               about tech things, read, and lots of really nifty stuff.
               http://www.designedbyeh.com




                                                                  #smbfw
You have the why, now for the how

   There are many worthy choices, each with their
                       own pluses and minuses?




                                      #smbfw
question #1

What are some questions I should ask myself before
                   deciding on a platform to use?




                                     #smbfw
question #2

       How might personal, business, affiliate,
advertising, branding, podcast, other niche’, or
 lone website use change which tool should be
                                     selected?




                                    #smbfw
question #3

What should I consider when choosing free
                service versus self hosted?




                                #smbfw
answer #3

    What should I consider when choosing free
                    service versus self hosted?

• data portability
• reliability (mission critical?)/customer support
• features/best practices (now and future)
• ease of use
• long term goals and objectives
• upgrade path/cost/savings
• terms of service (are you supposed to sell?)


                                      #smbfw
question #4

For each type how do you design/find themes, plug-
                      ins, extensions, add-ons, etc?




                                       #smbfw
answer #4

For each type how do you design on themes, plug-
                    ins, extensions, add ons, etc?

   • wordpress – themeforest.net,
   CodeCanyon.net
   • blogger – BloggerThemes.net
   • design your own tool - PageLines
   • Discover what others are using with
   BuiltWith for Google Chrome



                                     #smbfw
question #5

What are the top 5 things you must do, install, or
                     setup with every new blog?




                                     #smbfw
question #5

  What are the top 5 things you must do, install,
                 or setup with every new blog?

• Comment spam prevention (Akismet)
• Google Analytics or Equivalent
• SEO plug-in & change permalinks /%postname%/
• Mobile friendly version (wptouch)
• Social sharing & community building




                                    #smbfw
your questions

Open questions about blogging.




                  #smbfw
support

                     Join the blog support group.

   Hi, my name is Kevin and I have been blogging
since around 1999. Hi Kevin. I struggle with ____.




                                     #smbfw
next event



Next Event: August 30th

Northeast Indiana Innovation Center (?)

Collaborative Session: Sponsor & Subject TBD



                                          #smbfw
download

         Blogging The Final Frontier
             These Are The Tools…
Download today’s presentation and future slides.
slideshare.net/smbfw
Who tweeted about today’s event?
followblast.com
tweetreports.com




                                       #smbfw
connect with us

Blogging The Final Frontier
    These Are The Tools…




    facebook/smbftw or @smbfw

                       #smbfw

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Blogging The Final Frontier, These Are The Tools

  • 1. Blogging The Final Frontier These Are The Tools… facebook/smbftw or @smbfw #smbfw
  • 2. today’s plan Blogging The Final Frontier These Are The Tools… •7:30 a.m. Breakfast & Networking •8:00 a.m. Take your seat, pens & devices ready •8:45 a.m. Open question time •9:00 a.m. You can't hide from work any longer we’re playing with » http://bit.ly/smbfwLiveshare facebook/smbftw or @smbfw #smbfw
  • 3. what we are about Networking & Knowledge: Taking online relationships to the next level by having offline interactions and extending offline relationships to online networks. At the Social Media Breakfast, we “feed your belly and your brain.” ™ #smbfw
  • 4. connect with your host 2 t’s Kevin Mullett kevinmullett.com twitter.com/kmullett facebook.com/kevinmullett linkedin.com/in/kevinmullett just google “kevin mullett” director of product development for Cirrus ABS #smbfw
  • 5. connect with our sponsor Today’s sponsor: Brand 1 Promotions is a Promotional Marketing Company that specializes in custom marketing items for, Direct Mail, Marketing Campaigns, Trade Shows (Pre, During, and Post Show), Company Stores, and Safety Programs. We also have over 500,000 off the shelf items that we can work with. Our job is to draw attention to your brand with even the toughest of buyers using creativity that makes them call your company! contact Kevin Mullett to become a sponsor #smbfw
  • 6. connect with our panel Heather ツ @bodaciousgirl Fort Wayne, IN Half the time cooking, Half the time gardening, Half the time making art happen, Half the time bad with fractions. http://www.hecooksshecooks.com Kevin Erb @kevinerb Fort Wayne, Indiana Director of Public Relations and Social Media at Ferguson Advertising. http://kevinerb.tumblr.com/ Eric Hall @ehdesign Fort Wayne, Indiana, USA I'm a web developer in the Fort Wayne, IN area. I love to think about tech things, read, and lots of really nifty stuff. http://www.designedbyeh.com #smbfw
  • 7. You have the why, now for the how There are many worthy choices, each with their own pluses and minuses? #smbfw
  • 8. question #1 What are some questions I should ask myself before deciding on a platform to use? #smbfw
  • 9. question #2 How might personal, business, affiliate, advertising, branding, podcast, other niche’, or lone website use change which tool should be selected? #smbfw
  • 10. question #3 What should I consider when choosing free service versus self hosted? #smbfw
  • 11. answer #3 What should I consider when choosing free service versus self hosted? • data portability • reliability (mission critical?)/customer support • features/best practices (now and future) • ease of use • long term goals and objectives • upgrade path/cost/savings • terms of service (are you supposed to sell?) #smbfw
  • 12. question #4 For each type how do you design/find themes, plug- ins, extensions, add-ons, etc? #smbfw
  • 13. answer #4 For each type how do you design on themes, plug- ins, extensions, add ons, etc? • wordpress – themeforest.net, CodeCanyon.net • blogger – BloggerThemes.net • design your own tool - PageLines • Discover what others are using with BuiltWith for Google Chrome #smbfw
  • 14. question #5 What are the top 5 things you must do, install, or setup with every new blog? #smbfw
  • 15. question #5 What are the top 5 things you must do, install, or setup with every new blog? • Comment spam prevention (Akismet) • Google Analytics or Equivalent • SEO plug-in & change permalinks /%postname%/ • Mobile friendly version (wptouch) • Social sharing & community building #smbfw
  • 16. your questions Open questions about blogging. #smbfw
  • 17. support Join the blog support group. Hi, my name is Kevin and I have been blogging since around 1999. Hi Kevin. I struggle with ____. #smbfw
  • 18. next event Next Event: August 30th Northeast Indiana Innovation Center (?) Collaborative Session: Sponsor & Subject TBD #smbfw
  • 19. download Blogging The Final Frontier These Are The Tools… Download today’s presentation and future slides. slideshare.net/smbfw Who tweeted about today’s event? followblast.com tweetreports.com #smbfw
  • 20. connect with us Blogging The Final Frontier These Are The Tools… facebook/smbftw or @smbfw #smbfw

Editor's Notes

  1. The Social Media Breakfast Fort Wayne event Ladies and Gentlemen Start Your Bloggingon June 28th 2011.Connect with us at http://www.facebook.com/smbftw or on twitter at http://twitter.com/smbfw. Use the hashtag #smbfw to find others discussing the event on Twitter.
  2. How to Make Video Work With Social MediaToday’s plan:7:30 a.m. Breakfast & Networking8:00 a.m. Take your seat, pens & devices ready8:45 a.m. Open question time9:00 a.m. You can't hide from work any longerwe’re playing with » http://bit.ly/smbfwLivesharefacebook/smbftw or @smbfw
  3. Networking & Knowledge:Taking online relationships to the next level by having offline interactions and extending offline relationships to online networks.At the Social Media Breakfast, we “feed your belly and your brain.” ™
  4. Your host for the Social Media Breakfast Fort Wayne event is Kevin Mullett. He is the director of product development for Cirrus ABS.kevinmullett.comtwitter.com/kmullettfacebook.com/kevinmullettlinkedin.com/in/kevinmullettjust google“kevinmullett”
  5. Today’s sponsor:NIIC is the only place in NE Indiana where you can be a part of a community of over 40 entrepreneurial ventures.  Since 2001 NIIC has helped more than 100 businesses grow at an average rate of 79% compounded annually.  Come join us.  Contact Steve Franks at sfranks@niic.net, @swfranks on Twitter or Facebook, or 260-407-1754.contact Kevin Mullett to become a sponsor
  6. Connect with our panel:Heather ツ@bodaciousgirl Fort Wayne, INHalf the time cooking, Half the time gardening, Half the time making art happen, Half the time bad with fractions.http://www.hecooksshecooks.comKevin Erb@kevinerb Fort Wayne, IndianaDirector of Public Relations and Social Media at Ferguson Advertising.http://kevinerb.tumblr.com/Eric Hall@ehdesign Fort Wayne, Indiana, USAI'm a web developer in the Fort Wayne, IN area. I love to think about tech things, read, and lots of really nifty stuff.http://www.designedbyeh.com
  7. Where can we get ideas and material for content we are writing?RSS reader or subscriptions, news sources, Google Wonder Wheel, Google Instant, Google Suggest, Google did you mean, competitive properties, emails from clients or vendors, spammers, interviews, answer sites, or surveys.
  8. What are some questions I should ask myself before deciding on a platform to use?
  9. How might personal, business, affiliate, advertising, branding, podcast, other niche’, or lone website use change which tool should be selected?
  10. What should I consider when choosing free service verses self hosted?
  11. What should I consider when choosing free hosted service verses self hosted? data portability reliability (mission critical?)/customer support features/best practices (now and future) ease of use long term goals and objectives upgrade path/cost/savings terms of service (are you supposed to sell?)
  12. For each type how do you design on themes, plug-ins, extensions, add ons, etc?
  13. Do you use an editorial calendar, blog when you feel like it, or as opportunity presents itself? events/promotions product/service releases industry news or changes sharing solutions SEO/subject visibility goals finished everything else and not aware that angry birds can now be played in a browser
  14. Open questions about content creation.
  15. Join the blog support group.Hi, my name is Kevin and I have been blogging since around 1999. Hi Kevin. I struggle with ____.
  16. Next Event: August 30thBack to the Northeast Indiana Innovation Center.Collaborative Session: Sponsor & Subject TBD
  17. Blogging The Final Frontier. These Are The Tools…Download today’s presentation and future slides.slideshare.net/smbfwWho tweeted about today’s event?followblast.comtweetreports.com
  18. The Social Media Breakfast Fort Wayne event Blogging The Final Frontier. These Are The Tools…on July 26th 2011.Connect with us at http://www.facebook.com/smbftw or on twitter at http://twitter.com/smbfw. Use the hashtag #smbfw to find others discussing the event on Twitter.
  19. A blog is a TYPE of website. It generally functions and has a different purpose than a normal website. Blog comes from the earlier “weblog” term.A blog can be implemented for or on a non-profit, organization, individuals, corporate or commercial, and government site.