Summary of investment opportunities and objects and tourism outlook for Savonlinna, Finland

1. Yritys-Suomi yhteistyössä: Itä-Savon Uusyrityskeskus ry, Savonlinnan työ- ja elinkeinotoimisto, Etelä-Savon
ELY-keskus, ProAgria Etelä-Savo ry, Etelä-Savon Verotoimisto, Savonlinnan ammatti- ja aikuisopisto, Itä-
Suomen yliopisto, Mikkelin ammattikorkeakoulu Oy, Piällysmies ry ja Savonlinnan Seudun Matkailu Oy.
Yritys-Suomi yhteistyössä: Itä-Savon Uusyrityskeskus ry, Savonlinnan työ- ja elinkeinotoimisto, Etelä-Savon
ELY-keskus, ProAgria Etelä-Savo ry, Etelä-Savon Verotoimisto, Savonlinnan ammatti- ja aikuisopisto, Itä-
Suomen yliopisto, Mikkelin ammattikorkeakoulu Oy, Piällysmies ry ja Savonlinnan Seudun Matkailu Oy.
Destination Savonlinna
Tourism Investment Programme
City of Savonlinna
Savonlinna Business Services Ltd.
Savonlinna Travel Ltd.
6.6.2013

2. Location & accessibility

3. Facts about Savonlinna
• City of islands and lakes: 38 % of city area is
water
• Population 36 584 (2013)
• Other industries: forest, bioenergy, technology
• Vibrant economy with good projected
investment outlook (2012-2015, projects in
preparation)
– tourism 250 mEUR
– retail 100 mEUR
– technology industries 150 mEUR

4. Savonlinna tourism in 2013 –
Growth and success in destination marketing
Tourism figures for 2012 (2011)
• Bednights in registered accommocation + 8,1% (1,6% - 0,5%)
• Bednigths (RU) + 26% (17,1% - 26%)
• Taxfree sales development + 21% (2.63 milj€) (+26%)
• Savonlinna.travel website traffic: + 232% (459 000)
• According to survey 4th most attractive domestic destination in Finland
(2011: 3rd, 2010: 5th)
• 2nd place in place marketing contest with campaign ”Tehtävä Saimaalla”

5. Registered bednights, Russian 2006-2012
0
10000
20000
30000
40000
50000
60000
70000
2006 2007 2008 2009 2010 2011 2012

6. Registered bednights, total 2006-2012
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
2006 2007 2008 2009 2010 2011 2012
321000
332000 334000 308000
292000
394000 406900

7. The Tourism City of Finland
With record number of registered bednights, Savonlinna is claiming its place as tourism
destination in Finland. Main attractions include:
• St. Olav’s castle (Olavinlinna) , 83 377 visitors
• Linnansaari and Kolovesi national parks, c. 100 000
• Art Centre Retretti, 50 000 (suspended 2013)
• Kerimäki wooden church, 25 000
• Forest Museum Lusto, 30 000
• Savonlinna provincial museum, 33 000
• Punkaharju Aquapark ”Kesämaa” 20 000
• Best Western Spahotel Casino 29 000
Events:
• Savonlinna opera festival, c. 75 000
• Sulkava rowing contest, c. 5800
• Ice castle ice sculpting festival 5070
• Puruvesi Pop 3500
• Summer theatre, c. 3000
• Thomas day fair 2000
Recreation and leisure:
• 8000 vacation homes with 14000-24000 beds
• Centre and HUB of recreational boating in the Saimaa lake area
• Golf courses in Kerimaa and Rantasalmi

8. Tourism development zones
Nature tourism & activities
Core area:
Cultural tourism,
wellness
& lake tourism
Lake tourism
Second homes
Lake & nature tourism

9. Support for business
Savonlinna Travel Ltd
• Joint marketing
campaigns
• Destination and brand
management
• Product development
• eTourism competence
development
• Owned by tourism
entrepreneurs
www.savonlinna.travel
Savonlinna Business Services
• Investor services
• Business development
services
• Assistance for finding funding
options
• New business incubation
• Internationalization services
and projects
www.savonlinnanseudunyrityspalvelut.fi/in-english/
Well established cooperation and coordination of destination development in
Savonlinna supports development of tourism business.

10. Investments in active phase
• 16-storey high-rise hotel in the centre
of city of Savonlinna
– In technical planning phase
– www.spahotelcasino.fi
– Primehotels Ltd.
• Total of 250 mEUR investments in
under preparation in different
resorts or cottage compounds.
• Punkaharju Resort, 15 mEUR
• Saimaa Holiday Oravi/Järvisydän
21 mEUR
• Tynkkylänjoki manor holiday villas
c. 20 mEUR
• Russian purchases and investments
c. 30 mEUR

11. Summary of investment objects
Bold = open for investors
1. Kasinonsaari, est. 10 000 floor m2
2. Vuohimäki, 30 000 fm2
3. Ruunavuori, est. 5000 fm2
4. Aholahti, est. 5000 fm2
5. Uuraansaari-Kaupinsaari, est. 20 000 fm2
6. Savonniemi-Huvila, 1500 fm2
7. Kyrönniemi, est. 10 000 fm2
8. Saimaan Laguuni, 15 000 fm2
9. Spa Hotel Casino, 14 300 fm2
10. Tynkkylänjoki, 13 200 fm2
11. Nälkälinnanmäki, 3500 fm2
12. Huoneistohotelli, 3200 fm2
13. Oravi, est. 5000 fm2
14. Kosola, 9000 fm2
15. Saunaniemi, est. 6500 fm2 (outside map area)
16. Lekotti, 10 000 fm2
17. Varparanta, est. 30 000 fm2
18. Savonrannan kuntokeskus, 1000 fm2
19. Tanhuvaara, 7200 fm2
21. Rauhalinna-Lehtiniemi, est. 7000 fm2
1. Kääpäsaari, 7800 fm2 (additions)
21. Tuunaansaaren matkailukeskus, 32 000 fm2
22. Kruunupuisto, 14 000 fm2
23. Maatilamatkailu Mannila, 8000 fm2
24. Kotikallio, est. 20 000-30 000 fm2
25. Turtianniemi, 17 000 fm2
26. Kultakivi, 65 300 fm2
27. Kirkkoranta, 21 000 fm2
28. Hotelli Herttua
29. Kerimaa

12. Kääpäsaari resort area
• Prime location for lake fishing tourism resort
in Eastern Finland.
• 130 ha island, zoned for tourism resort
development, surrounded by streams of
Orivirta sports fishing area and waters with
easy licensing around it.
• Ideal spot for green field development of a
tourism resort.
• Zoned area with a total of 2 km of lakeshore
• 40 building sites directly at the shoreline and
an additional 55 sites near the
lakeshore, rights for 11 000 floor m2.
• Ready infrastructure with water and sewage.
• Further info: http://bit.ly/10NQiPR

13. Vuohimäki Resort Area
Vuohimäki is a recreational and resort area in the close vicinity of the city of Savonlinna
and easy access to the city. The area has 800 m of Lake Saimaa shoreline.
•Vuohimäki resort is ready to build and offers an unique green field development
opportunity supported already by some existing business.
• Vuohimäki manor (1886) gives the area a nice historical touch. Recreational area in
Vuohimäki provides opportunities for riding. A camping is located in the resort area. Skiing
and hiking trails in the immediate vicinity.
• Building rights 33 319 floor m2.
• Futher info: http://www.mahdollisuuksienmaisema.fi/kohde_eng.html

14. Kerimäki centre, tourism
development zone
• Area zoned for tourism
accomodation in the
historic milieu of the
famous Kerimäki
church, village centre.
• Near lake Puruvesi and
marina/guest harbor.
• Building rights 21 000 floor
m2 (to be confirmed).
• Service infrastructure
within easy reach.
• Ideal site to provide lake
activities, fishing
• Masterplan compeleted in
2009
Photo credit: By Jniemenmaa 10:20, 27 June 2006 (UTC) (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html),CC-BY-SA-3.0(http://creativecommons.org/licenses/by-sa/3.0/)or CC-
BY-SA-2.5-2.0-1.0(http://creativecommons.org/licenses/by-sa/2.5-2.0-1.0)],via Wikimedia Commons

15. Punkaharju Resort
• Fastest growing resort in Savonlinna
(Punkaharju) with already 50 000
bednights and very good
accessibility.
•Masterplan for accommodation and
spa, accommodation in hotel, villas,
timeshare of 32 000 m2 total.
• Looking for partnerships for spa and
accommodation investments.
• Futher info: http://bit.ly/XEQMLo
Contact: EasyHoliday, Ms. Pia Behm
Tel. +358 40 7166006
www.punkaharjuresort.fi
Vision for 2020:
• Approx. 2500 beds, expected 110 000
bednights
• Green Spa wellness centre or spa centre
• Adventure park joined up with an aqua park
• Hotel accommodation
• Villa accommodation
• Time-share options
• Privately-owned villas
• Shops and business premises

16. New Business Concept:
Saimaa Cruise
• Adaptation of hugely popular river
cruise product to Lake Saimaa.
Providing packaged holidays on
hotel ships. New business concept
with lot of potential.
• 4-7 days packages include nature
watching, excursions to see
sights, shopping, entertainment.
• Investor guide to the product and
region available as well as
European/Finnish partnership with
plans for the vessel.
• Looking for interested shipowners
, tour operators and investors to
compelement the partnership.
• Further info: http://bit.ly/10Yl0Hl
Image copyright: Pako design.

17. Saimaa Holiday Järvisydän
• SaimaaHoliday Järvisydän is a
growing nature tourism resort
offering lake tourism experiences in
Linnansaari national park and its
vicinity.
• Saimaa Holiday won the European
Destinations of Excellence in 2010.
The destination has a strong year
round offer of outdoor and nature
activities.
• Looking for partner for adding
capacity and diversification in
accommodation. Building rights for
c. 60 000 floor m2.
• Further info: http://bit.ly/10Yl0Hl
www.jarvisydan.com

18. Further information
City of Savonlinna
www.savonlinna.fi
Savonlinna Business Services
http://www.savonlinnanseudunyrityspalvelut.fi/in-english/
Invest in Savonlinna website
www.visitlakesaimaa.fi
Janne Laine, Mayor
City of Savonlinna
Janne.Laine@Savonlinna.FI
Pellervo Kokkonen
director, tourism development
Savonlinna Business Services
Tel. +358 44 758 5472
pellervo.kokkonen@savonlinnaseutu.fi