1. Audience Profiling and Research
By Elliot Maunder
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2. In this presentation I am going to be explaining and analysing
how media producers define there audiences for there
producers using a different range of examples such as
• Demographics
• Stereo types
• Mainstream and non mainstream audiences
• Geodemographics
• Socio economic
• Psychodemographic
• Primary and secondary research
• Qualitative and quantitative research
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3. How Media Producers use Demographics to
define products for them
Using demographics is a good way of defining
products for an audience because when you look at
the different demographics for example films such as
American pie which is a film about teenagers in school
who want to get with girls and go to party's and this is
a great example for an male audience from the ages
of 15 to 25 because this entertains them because this
is what teenagers do at this age and a male audience
would be a great example for this film because its
what teenage males do at that age all they think
about is going to party's and girls so this is how the
media producers finds the ideas to make films like this
because s its very popular with a teenager and male
audience
Geographic's would also be used because the films
producer wants to show people around the world e.g.
Britain on how American teenagers have crazy party's
, prom life which will appeal to teenagers girls
because prom started in American and they will want
to see the way Americans do their proms and another
how school life is in American and how it would be
different in different country's e.g. America and
Britain.
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4. How media producers use Stereotypes to define
products for them
A media producer would use stereotypes to create a media based product for
example they would look at different stereotypes e.g. people who like to play
instruments and listen to rock/metal and they would use surveys to create a media
based product e.g. a video game they would find out different ages of who would
play the video game and they would also find out if it would be a game which a
group of friends could play.
A good example of this would be the video game rock band because you can play up
to 4 player and all the characters in the game are dressed and themed in different
stereo types of which a media producer would do surveys to find out this
information so that they could use this in the video game .
The media producer would have made this game because they want it to be a social
game for friends and family to play together because a lot of video games is when
one person plays the game alone and this is why they made rock band a game for
everyone to play together.
This is a good idea to use because rock band is played by a young audience or even
family's and players can use different instruments to play the game and this is how a
media producer would use stereo types to design a video game for a certain stereo
type.
Another thing that a media producer would do is a survey to find out what songs
they like and they would find secondary research into what rock songs are very
popular and they would use this to make up a set list of songs for the video game.
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5. How media producers use mainstream and non
mainstreams audiences to define media
products for them
A media producer would use a mainstream audience to define
their product because they would find out what sorts of films
that a mainstream audience would like to watch for example a
film such as mean girls would be very popular for a mainstream
audience because it’s a film which is about American teen school
life , girls liking guys and it’s about teenage girls being bitchy
towards each over which is often a stereotype for teenager girls.
A media producer would make a film like this because it would be
very popular for a mainstream female audience to watch;
however a non mainstream female audience e.g. a girl who is a
Goth would not find this film interesting at all.
A media producer would use a non mainstream audience to
define there product for example if he wanted to make a film for
an audience who likes to watch fantasy gothic action films he
would do research to find out who watches theses sorts of films it
could be just average people or even a gothic stereo type and the
media producer would use this information to create a film . A
good example of a non mainstream film would be the film the
crow because it has its action but it also has its gothic elements in
it which tells a unique story which would be suitable for a non
mainstream audience.
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6. How a media producer would define
their audience using Geodemographics
A media producer would use Geodemographics to
define their audience because they would find out
the location from a different country e.g. japan
and they would see what's popular in that county
for example an animated series such as Pokémon
and they would dub this series to English and they
would broadcast this into country's around the
world that talked English such as, England,
America, Australia and new Zealand. They would
do this because the producer could see that its
popular with one culture and they would want to
see what the response is in other country's.
Another good example of Geodemographics
would be if a media producer saw a British series
such as The Inbetweeners and if it was popular
with a British audience they would reboot it using
the same storyline and characters but in an
American background.
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7. How media producers use Socio economic
to define media products for their audience
A media producer would use socio economics to find
there audience for example they would use teenagers
as a demographic because they have part time jobs so
they have disposable income so they can go to the
cinema to see films because they don’t have to worry
about bills to pay. A media producer would make a film
that would be suitable for this audience such as teen
horror films because this is what teenagers would
watch if they were into this genre.
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8. How a media producer uses Psychodemographic
to define products for their audience
A media producer would use
psychodemographic to define
products for their audience for
example if they made a music video
about politics it may be popular with
conservatives but wouldn’t be so
popular with the democrats and this is
what psychodemographic is.
Another good example of this would
be the music video no church in the
wild by Jay Z because the music video
is about people fighting against the
police to express theirs views and
stand up for what they believe in.
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9. How a media produced defines there audience
using primary and secondary research
A media produces uses primary research to define there
audience for example if they wanted to make a new type of
horror film and they asked there audience if they wanted a
new monster for a horror film they would use do research to
find out what people want and then they would create this
themselves to see what the audience likes.
A media producer would also use secondary research to
define there audience for example if an audience said that
they want to see a new type of vampire film but the vampires
are different they would use secondary research to find out
about vampires from different films and contexts and they
would use this information to make vampires for the film so
the audience would enjoy this.
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10. How a media producer would use qualitative and
quantitative research to define their audience
Qualitative research would be used for
example if you handed out surveys to an
audience of 4 people so the media producer
could see what genres of films a teenage
audience would be into but they had a lot of
in depth information about it the media
producer could see what they think about
certain films .
A media producer would us quantitative
research to define their audience because
they could do an online questionnaire for
young people so people around the country
or even the world to see peoples opinions
about films even though the information
may not be too much in depth they would
be able to see a lot more peoples opinions
about films.
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