Stadium launched a 7-month ambassadorship to create authentic content, inspire an audience to enjoy an active lifestyle, and raise awareness of Stadium's brands. The creators published 477 pieces of content, which results in stellar engagement and reach that exceeded our benchmark estimates. The results were further boosted by 2 viral posts!

1. Case Study

2. Ambassadorship
Objectives
1
To create authentic content to
reuse on social media
2
Inspire an audience to enjoy
an active lifestyle
3
Raise awareness of Stadium’s
brands

3. Ambassadorship
Overview
Stadium is one of Europe’s largest sports chains. They
strive to offer activewear and sports equipment at an
affordable price, so everyone can lead active lifestyles.
To meet their goals, Stadium launched a 7-month
ambassadorship program with 21 lifestyle, fitness,
and outdoor creators in Finland. The ambassadorship
helped them build brand memorability and consumer
trust.
The creators published 477 pieces of content. They
shared photos and videos that captured themselves
exploring the outdoors and engaging in activities
that kept them moving. Their inspiring, high-quality
content resulted in stellar engagement and reach that
exceeded our benchmark estimates. The results were
further boosted by 2 viral posts!

4. Jenny Ballin
Social Media
Manager at Stadium
“Since creators were working with us long term, they really
understood exactly what kind of content we were looking for
and did an amazing job of incorporating the items naturally in
their feed.
This ambassadorship allowed us to build longer lasting,
stronger relationships with creators. We also got some amazing
testimonials and captions from creators at the end of the
campaign — they wouldn’t have been as authentic with a one-
off campaign.”

5. 477
Pieces of Unique
Content Created
56,210*
Euros
Spent
21 7
Creators in
Finland
Campaign
Duration (Months)
120
80
Cost saved per
piece of content
Cost per piece of
content
Ambassadorship Overview * All creators were given giftcards every month to purchase Stadium products

8. The Approach:
Choosing Ambassadors

9. Jenny Ballin
“inzpire.me strategized and structured our ambassadorship program. Once we
approved it, they handled all aspects of the ambassadorship - they wrote a clear
brief, found relevant creators, handled all creator communications, and sent us a
detailed report on how the ambassadorship went.
It was great to know that we could consistently expect content from the
ambassadors every month!”

10. The Approach
1. One-off
Campaigns
2. Measure
Results
3. Become
Ambassadors

11. 1. One-off
Campaigns
The inzpire.me team launched 2 one-
off campaigns for Stadium. To find
relevant creators, we looked at their
engagement, content quality, and
brand fit.
The Approach: One-off Campaigns

12. The Approach: Measure Results
2. Measure
Results
Our team measured the creators’
performance against our Instagram
benchmarks, reviewed the quality
of their content, and gauged their
reliability.

13. The Approach: Become Ambassadors
3. Become
Ambassadors
Reliable creators who performed at or
above our performance benchmarks
were invited to become ambassadors for
Stadium.

14. Jenny Ballin
“The creators in this ambassadorship matched our goals and needs. We’ve worked
with them a lot before in a previous campaign, so inzpire.me was able to suggest
creators who performed best based on their performance and content for this
ambassadorship.
We aligned well with the team at inzpire.me, so they had a really good idea of the kind
of profiles we were looking for. By understanding the Stadium brand values, and also
what makes a good creator, inzpire.me was able to select great ambassadors for us!”

16. Ambassadorship Results

17. 186,540
Total
Engagements
53.5
Average
Engagement
Ambassadorship Results
2.7x
Higher engagement vs.
inzpire.me Benchmark

18. 1,744,090
Reach
348,910
Total Followers
Ambassadorship Results
14.7x
Higher reach vs.
inzpire.me Benchmarks

19. 10.3
Cost Per 1,000
Impressions
5,474,130
Impressions
Ambassadorship Results

20. Viral Posts
Two posts published by @topinlife
popped up on Instagram’s Discover
page, which made his content to go
viral. This boosted the reach and
engagement achieved in Stadium’s
ambassadorship!*
Ambassadorship Results
*If the results of the viral content was removed, the
ambassadorship still performed well above our estimated
benchmarks, particularly in reach. Without these posts, the
reach overperformed our estimated benchmarks by 600%!

22. Repurposing
Content
Stadium redistributed the content
produced in the ambassadorship
on their Instagram account by: (1)
creating shoppable posts and (2)
sharing them as normal posts. The
creators’ content generated 35%
more engagement than the posts
normally published on Stadium’s
Instagram.
Ambassadorship Results

23. Ambassadorship Results
“I chose to collaborate
with Stadium because
I share values with
the company, namely
encouraging myself and
others to stay active!”
~ @mpiipponen ~
“I’ve been a Stadium
ambassador and it’s been
easy to be on their team
as we share the same
values: love for nature
and fun while training.”
~ @katehrun ~
The Perfect
Brand Fit
95% of the creators accepted
Stadium’s ambassadorship
request.
184 more pieces of content
created than required.

26. Where brands and content creators connect to
share inspiring stories around the globe