The document discusses how personal data has become both vital for customer relationships but also problematic due to privacy concerns. It proposes a new model where businesses share all the personal data they have collected about customers with the customers themselves. This would empower consumers by giving them access and control over their own data, while also benefitting businesses through improved customer relationships and new personal data management services. The model aims to revolutionize customer relationships by putting consumers first through transparency of how their personal information is used.

1. SHARED PERSONAL DATA: REVOLUTIONIZING CUSTOMER RELATIONSHIP Daniel Kaplan www.fing.org

2. Personal Data Are the Lifeblood of Contemporary Marketing

3. They're also its poison

4. This Is Becoming Expensive… To Everyone “ Jeesh, the super market's beginning to do business just like the phone company!” Acsel Comscore Cliff Wirth, CUB

5. Consumers May Be Taking Power… But With No Help from Corporations Level of commitment Transaction / Engagement Participation / Collaboration Content Sharing Evaluation / Appreciation

6. There Is Another Way

7. Let's Take Up a New Challenge: Empowering Consumers by Sharing With Them All the Personal Data that Businesses Own About Them "If I Know Something About You, You Know It, Too!" Graphic: MyDex

8. There Is Obvious Value For Consumers…

9. … But Everyone Stands to Benefit

10. The New Market for Personal Information Management Services Collecting, gathering, producing, storing, referencing, classifying… one's data Sharing (or not), checking, updating one's data Analyzing, visualizing, modelizing, comparing… one's personal data Knowing oneself better, and acting upon it Managing one's relationship with organizations… And with other consumers Comparing offers, expressing one's needs, group buying…

11. This Is Much More Than a Weird Idea

12. Are You Ready to Turn Customer Relationship on its Feet? Experimenting consumer empowerment, through the sharing and reuse of the personal data that organizations own about them http://fing.org/?-MesInfos-les-donnees-personnelles-